A Practical Guide to Cozumel’s ATV Excursion: Discover El Cedral and Jade Cenote
If you’re seeking a mix of adventure, culture, and natural beauty during your time in Cozumel, this ATV tour offers a lively way to experience the island’s quieter corners. While it’s a well-liked activity with an average rating of 4.0 from 12 reviews, it’s important to understand what you’re signing up for before hitting the trails.
What we love about this tour is the chance to zip through rugged terrain on a personal ATV, feeling the thrill of the ride while uncovering the charm of El Cedral. Plus, the opportunity to swim in Jade Cenote—surrounded by jungle and stunning rock formations—makes for a memorable dip in nature’s own swimming pool.
A minor consideration is the extra fee for the Ejidal Tax and Cenote Ecotax, which adds about $20 USD per person. While not included in the initial price, this fee supports local conservation efforts and is standard practice at many natural sites in Mexico.
This tour is ideal for active travelers who enjoy a bit of culture along with adventure, and those looking for an authentic experience away from the more commercialized tourist spots. It’s suited for most travelers, especially those comfortable with riding ATVs and willing to pay a small additional fee for the natural park entry.
Key Points

- Balanced Experience: Combines thrill riding, cultural visits, and natural swimming spots.
- Authentic Insights: Knowledgeable guides share details about the area’s history and environment.
- Cost-Effective: At $35, it offers good value considering the diverse activities included.
- Group Size & Flexibility: Max 20 travelers makes for a manageable, friendly atmosphere.
- Extra Costs: Expect a $20 USD fee for taxes and Cenote entry—plan accordingly.
- Accessible & Enjoyable: Suitable for most travelers, with the note that participants must be comfortable on ATVs.
Exploring the Itinerary in Detail

You can also read our reviews of more tours and experiences in Cozumel
Starting Point: Royal Village Shopping Center
The tour begins at the Royal Village Shopping Center, conveniently located near public transportation. This makes it accessible whether you’re arriving from the cruise port or staying in town. As some reviews note, the meeting point is outside the main cruise terminal area, specifically in front of a sports store, which can be confusing if you’re not familiar with the area. It’s advisable to arrive a little early to avoid any last-minute stress.
Stop 1: El Cedral Village and Ruins
We loved the way this part of the tour combines fun and culture. You’ll hop on your ATV and start navigating the rugged trails that wind through the historic village of El Cedral. This former Mayan settlement is one of the earliest sites on the island, and the ruins give a glimpse of its past.
While some might expect a large archaeological site, what you get is more of a cultural snapshot—small ruins, a typical village atmosphere, and a chance to see how locals live today. Several reviews mention the guides’ knowledge, as they share stories about the area’s history and customs, making the visit both fun and educational.
One reviewer noted: “Our guide was very helpful and took many pictures, which made the day special.” The ride itself can be muddy or dusty, depending on the weather, so wear appropriate clothing.
Stop 2: Jade Cenote for a Refreshing Swim
After the excitement on the trails, the tour cools down with a dip in Jade Cenote. Surrounded by lush jungle, this natural swimming hole features clear waters flowing over ancient rocks, creating an almost surreal setting. We loved the way the guides describe the cenote as a “hidden gem,” and their detailed commentary about the area’s natural features adds a layer of appreciation.
Swimming in Jade Cenote is a highlight, with most participants eager to snap photos amidst the dramatic scenery. Since swimming is allowed, it’s a great chance to relax after the adrenaline rush of the ATV ride. Reviewers describe the experience as “magical,” with some noting the presence of bats overhead, which adds a touch of wilderness.
It’s worth noting that entry to the cenote requires paying an additional $20 USD tax and ecotax, so remember to bring cash or prepare for the extra cost. The guides are helpful in explaining the importance of conservation, making the experience more meaningful.
The Final Touch: Tequila Tasting
No trip to Mexico would be complete without sampling tequila. At the end of your adventure, the tour offers a tasting session—an authentic way to learn about Mexico’s most famous spirit. Only travelers over 18 participate, but the guides’ knowledgeable explanations about tequila production, plus the chance to sample different varieties, add educational value.
Reviewers mention the tasting as “well-versed and enjoyable,” often highlighting that the guides went beyond just pouring drinks—they explained the process and history, making it more than just a tasting.
What’s Included and What’s Not

The $35 price gets you a jungle circuit on ATVs, fuel for the vehicles, visits to El Cedral town and ruins, a swim in Jade Cenote, bottled water, and the tequila tasting for adults. This setup offers a well-rounded experience, blending physical activity with cultural and natural sights.
However, be aware that the $20 USD tax and ecotax are not included, and you’ll need to budget for this at the end of your tour. The taxes support local parks and preservation efforts, so consider it a small donation for the privilege of enjoying the cenote and natural surroundings.
Group Size, Duration, and Practicalities
The tour lasts approximately 3 hours, a reasonable length to fit into a half-day adventure. The maximum group size is 20 travelers, which helps maintain a friendly, manageable vibe. If you opt for the shared ATV option, keep in mind that each vehicle can carry up to two passengers, and reservations must have an even number of participants—something to double-check before booking.
Most travelers find the tour accessible, but it’s best suited for those comfortable riding ATVs. The tour provider is “near public transportation,” making it convenient to reach the meeting point. Confirmations are quick, and the tour is available with a mobile ticket, simplifying planning.
Authentic Experiences and Genuine Impressions

Based on reviews, guides are often praised for their knowledgeability and friendly attitude. One review highlights that an extra care was given in taking photos, making the day memorable. Travelers consistently mention the “great time” they had, especially noting the “stunning views” and the “fun of mud and trail riding.”
Some reviews also point out logistical issues—such as confusion about the meeting point or unexpected fees—so it’s wise to arrive early and be prepared for additional costs. Unfortunately, a few travelers experienced communication issues or missed the tour due to misunderstandings about the meeting location or extra charges, so clarity and punctuality are essential.
The Sum Up: Is This Tour Right for You?

This ATV adventure in Cozumel offers a lively, active way to explore the island’s lesser-visited spots. It’s best suited for travelers who enjoy outdoor activities, are comfortable on ATVs, and appreciate a blend of history, nature, and regional culture. The guides’ local insights can turn a fun ride into a more meaningful experience, and swimming in Jade Cenote provides a refreshing break from the heat.
At $35, the tour provides good value considering the diversity of activities, but be prepared for an additional $20 tax. The group size and manageable length make it an appealing choice for those who want a full yet not overly demanding half-day outing.
Overall, if you’re craving a mix of adventure and authenticity, this tour ticks many boxes. Expect scenic views, knowledgeable guides, and a chance to experience Cozumel beyond its beaches—an active, fun way to get to know the island’s natural and cultural charm.
FAQ

What is the starting point of the tour?
It begins at the Royal Village Shopping Center, located at Av. Rafael E. Melgar. It’s near public transportation, but the meeting point is outside a sports store, so arriving early is wise.
How long does the entire tour last?
The tour lasts approximately 3 hours, making it a good half-day activity.
What is included in the price?
The price covers ATV jungle riding, fuel, visits to El Cedral town and ruins, Jade Cenote swimming, bottled water, and tequila tasting for those over 18.
Is there an additional fee?
Yes, there is a $20 USD tax and ecotax for Cenote entry and local park fees, payable at the site.
Can I participate if I don’t have experience riding ATVs?
Most travelers can participate, but comfort on an ATV is recommended since you’ll be riding through rugged trails.
What is the group size?
The maximum is 20 travelers, which helps keep the experience friendly and manageable.
Are the guides knowledgeable?
Yes, reviews praise guides for their helpfulness and ability to share interesting details about the area’s history and natural features.
Is this tour suitable for families or kids?
While the tour is generally accessible, the ATV riding and age restrictions for tequila tasting mean it’s best for older children and adults.
In essence, this Cozumel ATV tour offers a lively way to experience the island’s history, landscapes, and flavors. It’s perfect for active travelers eager to explore beyond the usual, with plenty of opportunities for fun, learning, and cooling off in nature.
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