Shopping tours in Seoul cut through the tourist chaos to deliver authentic retail adventures worth your time. The best experiences combine shopping with cultural insights at landmarks like Gyeongbokgung Palace and the bustling Gwangjang Market. We especially love the morning market tours – they give early access to traditional vendors before the crowds arrive. Street food sampling tours are another winner, letting you taste and shop your way through neighborhoods that guidebooks often miss.
For the best value, choose tours that mix shopping with hands-on activities. The evening tours that combine shopping districts with Korean cooking classes are particularly rewarding. And if you’re into crafts, don’t miss the artisan workshops in traditional markets.
Check out our tested favorites below, each offering prime shopping paired with cultural experiences.
Key Points
- Explore the bustling Gwangjang Market, a vibrant local market known for traditional Korean goods and street food.
- Discover Bukchon Hanok Village, a historic neighborhood blending traditional and modern shopping experiences.
- Set out on a private customized tour tailored to your shopping interests, with door-to-door transportation.
- Experience the lively Namdaemun Market, one of the largest traditional markets in Seoul, for unique local finds.
- Combine shopping with cultural insights by joining a market tour that includes authentic Korean cuisine sampling.
Fortress Night Hike & Snack at a Local Market
Although the Fortress Night Hike & Snack at a Local Market offers an enchanting experience, it’s crucial for travelers to plan their route and arrive on time.
This tour includes a variety of local street food snacks at a traditional market, with vegan options available. An optional dinner at a local noodle and dumpling restaurant is also offered, costing between 10,000 and 15,000 KRW per person.
While the activity isn’t wheelchair accessible, it’s near public transportation. Participants should have a moderate fitness level and the ability to hike leisurely for 2 hours.
With a 5.0 rating based on 110 reviews, this tour promises magnificent hiking, enjoyable snacks, and a safe, guided experience for first-time visitors.
Read our full review: Fortress Night Hike & Snack at a Local Market Review
Book now: Check availability
Seoul: Hanbok, Gyeongbokgung and Tongin Market Walking Tour
The Seoul Walking Tour featuring Hanbok, Gyeongbokgung Palace, and Tongin Market offers travelers a captivating exploration of the city’s cultural heritage. Priced from $30 per person, this 4-hour tour allows visitors to don traditional Korean Hanbok, tour the iconic Gyeongbokgung Palace, and enjoy the lively Tongin Market.
Led by knowledgeable guides, the experience includes a guided exploration of Gwanghwamun Square, the opportunity to witness the Royal Guard Changing Ceremony, and a chance to sample local street food.
With the option to reserve now and pay later, and free cancellation up to 24 hours in advance, this tour provides a seamless and flexible way to discover the heart of Seoul.
Read our full review: Seoul: Hanbok, Gyeongbokgung and Tongin Market Walking Tour Review
Book now: Check availability
Night Market Food Tour
Goodmate Travel’s Night Market Food Tour in Seoul offers travelers an immersive culinary adventure through the vibrant night markets of the city.
With a 5.0-star rating from 483 reviews, the tour is 100% recommended by past participants. For $73 per person, guests can explore authentic Korean street food, from starters to desserts, accompanied by knowledgeable guides.
The tour’s highlights include trying bulgogi, dumplings, and engaging in drinking games, all while gaining cultural insights. Dietary accommodations are available, including vegan options.
With a maximum of 10 participants, the tour provides an intimate atmosphere and personalized experience. Travelers can enjoy free cancellation and rescheduling up to 24 hours before the tour.
Read our full review: Night Market Food Tour Review
Book now: Check availability
Korea DMZ the 3rd Tunnel Guided Tour From Seoul – No Shopping
Frequently, the Korea DMZ the 3rd Tunnel Guided Tour from Seoul attracts travelers seeking an immersive experience beyond the typical shopping excursions.
With a 99% traveler recommendation and a Badge of Excellence, this tour offers a unique opportunity to explore the demilitarized zone between North and South Korea.
The tour includes professional English-speaking guides, hotel pickup and drop-off, and a delectable lunch.
While not wheelchair accessible, the tour is stroller-friendly and suitable for most travelers.
Reviewers praise the guides’ knowledge and engagement, though some have experienced minor logistical issues.
Given the tour’s military-restricted nature, changes in schedule or meeting points may occasionally occur.
Read our full review: Korea DMZ the 3rd Tunnel Guided Tour From Seoul – No Shopping Review
Book now: Check availability
Seoul Gwangjang Market Foody Walking Tour
For those seeking a delectable culinary adventure in Seoul, the Seoul Gwangjang Market Foody Walking Tour offers an unparalleled experience.
Priced at €47.94 per person, this 3-hour tour takes you through the historic Gwangjang Market, where you’ll savor a variety of Korean delicacies. As one of the top 10 Hallyu destinations, the market boasts over 100 years of history.
You’ll also enjoy a scenic walk along the Cheonggyecheon Stream and explore the thriving Euljiro-dong district.
With a minimum of 4 participants, this tour includes food, admission fees, and a professional guide.
Positive reviews and a 5/5 overall rating suggest an exceptional outing for foodies.
Read our full review: Seoul Gwangjang Market Foody Walking Tour Review
Book now: Check availability
Market Food Tour & Evening E-bike Ride in Seoul
Immerse oneself in Seoul’s vibrant culinary and cultural landscape with the Market Food Tour & Evening E-bike Ride. This 28-review, 100% recommended tour provides a comprehensive experience, including bicycle usage, safety gear, and a local guide.
Explore the city’s bustling markets and sample authentic Korean delicacies, with options for vegetarians and vegans. Afterward, embark on an evening e-bike ride, taking in the stunning night views of unique neighborhoods.
The tour is suitable for travelers with moderate fitness levels, though not recommended for those with certain medical conditions. With an overall rating of 4.9, this tour promises an efficient and enjoyable way to discover the heart of Seoul.
Read our full review: Market Food Tour & Evening E-bike Ride in Seoul Review
Book now: Check availability
From Seoul: Alpaca Farm With Rail Bike/ Luge Racing
Venturing beyond Seoul’s bustling markets, this tour invites travelers to discover the charming Alpaca World, Korea’s largest alpaca farm.
For $68.39, visitors can spend 10-10.5 hours exploring the farm’s 50 alpacas and other animals. The tour also offers a choice between Luge Racing or a scenic Rail Bike ride, both thrilling activities.
With round-trip transportation and flexible meeting points, the experience caters to families, though certain age and health restrictions apply.
While reviews are mixed, many highlight the tour’s memorable experiences and variety of attractions.
Whether seeking an alpaca encounter or an adrenaline-filled adventure, this excursion promises a unique day trip from Seoul.
Read our full review: From Seoul: Alpaca Farm With Rail Bike/ Luge Racing Review
Book now: Check availability
Cook 3 Authentic Korean Dishes With Local Market Tour
Travelers can explore the vibrant flavors of Korean cuisine through a small-group cooking class in Seoul.
The 3.5-hour experience allows participants to prepare a variety of classic dishes, including soft tofu stew, bibimbap, and bulgogi, under the guidance of professional instructors.
The class starts with a visit to Mangwon Market, where participants learn about common Korean ingredients.
Back in the kitchen, the easy-to-follow instructions and personal assistance ensure a rewarding learning experience.
Participants also receive a detailed recipe booklet to recreate the dishes at home.
With a 4.9-star rating from 196 reviews, this cooking class is a highly recommended way to take in Korean food culture.
Read our full review: Cook 3 Authentic Korean Dishes With Local Market Tour Review
Book now: Check availability
Seoul: Gyeongbokgung Palace Tour & Lunch at Authentic Market
This guided tour provides visitors an immersive experience in Korea’s cultural heritage and culinary delights.
For $119 per person, you’ll explore the historic Gyeongbokgung Palace and visit the Tongin Traditional Market. The 3-hour tour is led by an English-speaking guide and limited to 10 participants.
At the palace, you’ll learn about the Joseon Dynasty, while the market visit includes a unique lunch experience using traditional brass coins.
Transportation, entrance fees, and even a beverage are included. With an overall rating of 4.5/5 from previous travelers, this tour is an excellent way to discover Seoul’s blend of past and present.
Read our full review: Seoul: Gyeongbokgung Palace Tour & Lunch at Authentic Market Review
Book now: Check availability
Korean Cooking Class With Full-Course Meal & Local Market Tour in Seoul
For those seeking to enjoy Korean culinary traditions, the Korean Cooking Class With Full-Course Meal & Local Market Tour in Seoul offers an exceptional opportunity.
With over 880 reviews and a 100% recommendation rate, this hands-on class allows travelers to explore a local market, prepare four iconic Korean dishes, and enjoy a traditional ‘Hanjeongsik’ dinner.
Led by a knowledgeable local chef, the class accommodates a maximum of 10 participants for personalized attention. Guests will learn about Korean ingredients, cooking techniques, and cultural nuances while creating a delectable feast.
This class is an ideal way to gain authentic insights into Korean cuisine and culture early in one’s trip.
Read our full review: Korean Cooking Class With Full-Course Meal & Local Market Tour in Seoul Review
Book now: Check availability
Gyeongbokgung-Folk Museum-Bukchon-Gwangjang Market
This comprehensive tour takes visitors on a captivating journey through Seoul’s cultural and historical gems.
Priced at $172.84 for up to 3 participants, the 6-hour experience showcases the grandeur of Gyeongbokgung Palace, the insightful exhibits at the National Folk Museum, the charming Bukchon Hanok Village, and the vibrant Gwangjang Market.
Travelers will explore the Joseon Dynasty’s rich heritage, exploring the architectural beauty and Confucian influences that shaped Korean identity.
With an enthusiastic guide, the tour provides an immersive cultural experience, though a more relaxed pace may be preferred to enjoy the extensive walking.
Post-tour, visitors can unwind with tea or coffee in the nearby Insadong district.
Read our full review: Gyeongbokgung-Folk Museum-Bukchon-Gwangjang Market Review
Book now: Check availability
Customized Private Seoul Tour: Palace, Market Etc(Airport Option)
Offering visitors a captivating exploration of Seoul’s cultural and historical highlights, the Customized Private Seoul Tour: Palace, Market Etc(Airport Option) presents an immersive experience tailored to individual interests.
Boasting a 97% traveler recommendation rate and a Badge of Excellence, this private tour promises a personalized journey through Seoul’s iconic landmarks, local markets, and culinary delights.
With door-to-door transportation, flexible scheduling, and knowledgeable guides, the tour ensures a seamless and enriching experience.
Whether you’re seeking to visit palaces, explore vibrant markets, or savor authentic cuisine, this customizable tour caters to your preferences, providing an unparalleled opportunity to connect with Seoul’s rich cultural heritage.
Read our full review: Customized Private Seoul Tour: Palace, Market Etc(Airport Option) Review
Book now: Check availability
Gyeongbokgung-Bukchon-Gwangjang Market-N Seoul Tower-Hongdae
The Customized Private Seoul Tour takes visitors on a captivating journey through the city’s iconic landmarks, starting with the grandeur of Gyeongbokgung Palace.
For ₹20,556, a group of up to 3 can explore the first and main palace of the Joseon Dynasty, built in 1395, and learn about traditional Korean culture and architecture.
Next, they’ll visit the Bukchon Hanok Village, the largest traditional village in Seoul, showcasing a blend of historical and contemporary elements.
The tour also includes stops at the lively Gwangjang Market, the panoramic N Seoul Tower, and the vibrant Hongdae neighborhood, known for its street performances and trendy shops.
With an 8-hour duration and free cancellation, this tour is a comprehensive exploration of Seoul’s top attractions.
Read our full review: Gyeongbokgung-Bukchon-Gwangjang Market-N Seoul Tower-Hongdae Review
Book now: Check availability
Seoul: City Highlights and Historical Experience No Shopping
Enjoy the captivating history and iconic landmarks of Seoul on this comprehensive city highlights tour.
You’ll visit Gyeongbokgung Palace, the National Palace Museum of Korea, and the charming Bukchon Hanok Village. Enjoy the option to dress in traditional Korean hanbok clothing during the palace visit.
The tour also includes complimentary admission to all attractions and is led by knowledgeable, English-speaking guides.
While some guests desired deeper historical context, the tour provides an excellent introduction to Seoul’s culture and history, making it ideal for first-time visitors.
With a 95% recommendation rate and a Badge of Excellence, this half-day small-group experience isn’t to be missed.
Read our full review: Seoul: City Highlights and Historical Experience No Shopping Review
Book now: Check availability
Changdeokgung-Bukchon-Gwangjang Market-N Seoul Tower–Hongdae
This comprehensive tour immerses visitors in Seoul’s diverse cultural tapestry, showcasing the city’s historical treasures and vibrant contemporary scene.
Highlights include the UNESCO-listed Changdeokgung Palace, the charming Bukchon Hanok Village, the bustling Gwangjang Market, the panoramic views from N Seoul Tower, and the trendy Hongdae district.
Guests will explore the remarkable architecture and beautiful gardens of Changdeokgung, experience the blending of traditional and modern landscapes in Bukchon, savor Korean street food in Gwangjang Market, and enjoy Seoul’s contemporary culture in Hongdae.
This 8-hour tour provides a well-rounded introduction to the city’s rich heritage and dynamic present.
Read our full review: Changdeokgung-Bukchon-Gwangjang Market-N Seoul Tower–Hongdae Review
Book now: Check availability
Seoul: Palace, Temple and Market Guided Foodie Tour at Night
Set out on a captivating nighttime journey through Seoul’s historical and culinary wonders on this guided foodie tour.
Explore the illuminated Changgyeonggung Palace and Jogyesa Temple, and learn about the lively atmosphere of Gwangjang Market.
Savor a diverse array of traditional Korean delicacies, from pancakes and rice wine to chopped live octopus and raw beef.
Led by an experienced English-speaking guide, this 3.5-hour tour covers over 4 km and is recommended by 95% of travelers.
While it requires a moderate fitness level, the smaller group size ensures a more personal experience.
Dress warmly and bring a camera to capture the magic of Seoul at night.
Read our full review: Seoul: Palace, Temple and Market Guided Foodie Tour at Night Review
Book now: Check availability
Seoul Korea 7 Day Sightseeing Tour Shopping & Street Food
Travelers seeking a comprehensive Seoul experience can embark on a 7-day sightseeing tour that combines iconic landmarks, vibrant shopping districts, and authentic street food adventures.
The tour introduces visitors to Seoul’s most famous palaces, temples, and markets, offering a glimpse into the city’s rich cultural heritage. Guests can explore bustling shopping streets, from the trendy Myeong-dong to the traditional Namdaemun Market, where they’ll discover a wide array of local products and souvenirs.
Culinary enthusiasts will delight in the opportunity to sample the city’s renowned street food, from savory Korean barbecue to sweet and chewy tteokbokki.
With a mix of guided excursions and free time, this 7-day tour provides a well-rounded and immersive exploration of Seoul.
Read our full review: Seoul Korea 7 Day Sightseeing Tour Shopping & Street Food Review
Book now: Check availability
Korean Palace and Market Tour in Seoul Including Insadong and Gyeongbokgung Palace
Enjoy the rich cultural heritage of Seoul with the Korean Palace and Market Tour. This full-day excursion takes you to the grandeur of Gyeongbokgung Palace, the serene Jogyesa Buddhist Temple, and the UNESCO-listed Changdeokgung Palace.
Explore the vibrant Insadong and Namdaemun markets, where you can browse local crafts and souvenirs. The tour includes a delicious authentic Korean lunch and round-trip hotel transfers.
With a knowledgeable guide providing commentary, you’ll gain a deeper understanding of South Korea’s history and traditions. While the tour may not be wheelchair accessible, it’s suitable for most travelers.
Maximize your time in Seoul with this comprehensive cultural experience.
Read our full review: Korean Palace and Market Tour in Seoul Including Insadong and Gyeongbokgung Palace Review
Book now: Check availability
Seoul: Market Food Tour & Evening Ebike Ride
For those seeking a unique blend of Seoul’s culinary delights and cultural exploration, the Seoul: Market Food Tour & Evening Ebike Ride offers an unparalleled experience.
Priced from $96.79 per person, this 3-hour tour takes participants on a premium E-bike journey through the city’s highlights, including the Cheonggyecheon, Ikseon-dong, Changdeokgung Palace, and Insadong Culture Street.
Along the way, guests will enjoy local delicacies like chicken and beer, Korean pancakes, and traditional rice beverages, all while learning about Korean history and culture from an expert guide.
With a maximum group size of 10 and free cancellation up to 24 hours in advance, this tour provides a well-rounded and flexible sightseeing option for visitors to Seoul.
Read our full review: Seoul: Market Food Tour & Evening Ebike Ride Review
Book now: Check availability
Noryangjin Fish Market Dinner
Noryangjin Fish Market, a bustling seafood hub in Seoul, serves as the backdrop for an intimate dinner excursion that delights the senses.
This small-group experience, limited to 7 travelers, offers a guided tour of the lively market followed by a seafood feast. Guests can choose their preferred catch, excluding premium items like crab and lobster which come at an additional cost.
The meal is prepared fresh at a restaurant within the market. The tour also includes a visit to Sayuksin Park, offering scenic views of the Han River.
With exceptional reviews and a 100% recommendation rate, this tour provides a unique and memorable culinary adventure.
Read our full review: Noryangjin Fish Market Dinner Review
Book now: Check availability
Seoul: Full-Day Royal Palace and Shopping Tour
This full-day tour provides travelers with a comprehensive exploration of Seoul’s iconic royal palaces and a diverse shopping experience.
Priced at $295 per person, the tour lasts 8.5 hours and includes hotel pickup, English and Japanese-speaking guides, and entry fees.
Highlights include visits to the Blue House, Gyeongbokgung Palace, and Changdeokgung Palace, as well as a traditional bibimbap lunch.
Shoppers can explore the Insadong Antique Shop Alley and the massive Namdaemun Market.
With a 4.9/5 rating, this tour earns praise for its excellent service and knowledgeable guides.
Advance booking is recommended, as free cancellation is available up to 24 hours prior.
Read our full review: Seoul: Full-Day Royal Palace and Shopping Tour Review
Book now: Check availability
Gwangjang Market Netflix Food Walking Tour With Insadong
Travelers seeking a unique culinary adventure in Seoul can embark on the Gwangjang Market Netflix Food Walking Tour with Insadong.
Recommended by 90% of travelers, this 3-hour tour offers a delightful exploration of Seoul’s vibrant Gwangjang Market. Guests can expect to sample 3-5 types of traditional Korean street food, including honey desserts, fish-cakes, and mung-bean pancakes, accompanied by an informative English-speaking guide.
The tour also includes a visit to the charming Insadong neighborhood. With a rating of 4.8/5 from 10 reviews, this experience promises an enjoyable and authentic taste of Korean culture.
Priced at SEK 610.43 per person, the tour provides a low-cost, convenient way to discover Seoul’s culinary delights.
Read our full review: Gwangjang Market Netflix Food Walking Tour With Insadong Review
Book now: Check availability
Seoul: Korean Cooking Class at a Local Home and Market Tour
One engaging way to take in Seoul’s vibrant food culture is the Seoul: Korean Cooking Class at a Local Home and Market Tour.
This hands-on experience takes participants to a local home, where they’ll learn to prepare authentic Korean dishes from an expert instructor. The class begins with a visit to a nearby market, where guests can purchase fresh, seasonal ingredients.
Back in the home kitchen, the instructor guides participants through the preparation of classic Korean staples like kimchi, bulgogi, and japchae. The intimate setting allows for personalized attention and ample opportunities to ask questions.
Read our full review: Seoul: Korean Cooking Class at a Local Home and Market Tour Review
Book now: Check availability
Ansan Hiking With Historical Sites & Local Market Visit
Nestled in the heart of Seoul, the Ansan Hiking With Historical Sites & Local Market Visit offers a captivating blend of outdoor adventure and culture.
This small-group hiking tour takes participants on easy trails, showcasing the scenic views of the South Korean capital. Along the way, visitors will have the opportunity to explore Buddhist temples, gaining insights into the country’s rich cultural heritage.
The tour also includes a delightful stop at Youngcheon market, where travelers can savor local street food.
With a certified guide, snacks, and a maximum of 10 participants, this experience promises a personalized and intimate adventure, perfect for those seeking to escape the city’s hustle and enjoy Korean culture.
Read our full review: Ansan Hiking With Historical Sites & Local Market Visit Review
Book now: Check availability
Namdaemun Market: the Largest Traditional Market Food Tour
Enjoy the vibrant heart of Seoul’s culinary scene with the Namdaemun Market Food Tour.
This 1.5-hour experience allows you to taste over 7 local delicacies and explore the bustling Namdaemun Market, the largest traditional market in Seoul.
Led by an English-speaking guide, you’ll navigate the maze of vendors, uncover the market’s rich history, and witness the making of iconic dishes like kalguksu and tteokbokki.
The tour also includes a photo stop at the nearby Sungnyemun Gate.
Priced at $43.56 per person, this small-group tour is a fantastic introduction to Seoul’s food culture, especially for first-time visitors.
Comfortable shoes are recommended, and dietary restrictions can be accommodated with advance notice.
Read our full review: Namdaemun Market: the Largest Traditional Market Food Tour Review
Book now: Check availability
Sum Up
Seoul offers a diverse range of shopping tours, from exploring historic markets and sampling local cuisine to immersing in Korean cultural experiences. Whether you’re interested in traditional crafts, street food, or hiking adventures, there’s something to suit every traveler’s interests. These tours provide a unique and authentic way to discover the vibrant heart of Seoul.