The state of São Paulo packs Brazil’s most rewarding tours into one dynamic region. Skip the tourist traps and head straight for three standout experiences: The football stadium tours (especially at Arena Corinthians) give visitors an authentic taste of Brazil’s sporting soul, complete with behind-the-scenes access and match-day energy. The Atlantic Forest tours, particularly around Serra do Mar, showcase pristine waterfalls and wildlife just hours from the capital. And the São Roque Wine Route offers intimate tastings at family-run vineyards where traditional winemaking methods still rule. Let’s look at our favorite guided experiences across São Paulo state.
Key Points
- São Paulo offers diverse city tours, including a 7-hour rundown and a personalized 4-hour private experience, both highly rated by past travelers.
- Football enthusiasts can enjoy a 6-hour experience including a live game, stadium tour, and insights into Brazilian football culture.
- The Atlantic Forest private tour provides an 8-hour adventure through the largest protected area, featuring a 9-kilometer trek and cultural highlights.
- The Wine Route tour in São Roque offers a 4-hour private experience with winery visits, wine tasting, sightseeing, and Portuguese cuisine.
- São Paulo’s nature and cultural experiences cater to various interests, from Ilha Grande speedboat tours to pottery workshops and local football matches.
The BEST State of São Paulo Tours and Things to Do
São Paulo, Brazil’s largest and most populous state, offers a diverse array of tours and activities that cater to a wide range of interests.
For those seeking the top city sights, the “São Paulo: Main City Sights in 7 Hours – Shared Group Tour” provides a rundown in just 7 hours, earning a 4.9-star rating from 390 reviews.
Alternatively, a private 4-hour “São Paulo City Tour” offers a more personalized experience, with a 4.8-star rating from 196 reviews.
Nature enthusiasts can explore the Blue and Green Lagoons on a 6-hour “Ilha Grande: Speedboat Tour” or visit the colorful Holambra Flower Farm on a guided day trip from São Paulo.
Foodies can enjoy São Paulo’s vibrant bar and nightlife scene through a “Bars and Clubs Walking Tour,” while those seeking cultural experiences can try their hand at pottery or join a local for a football match.
Read our full review: The BEST State of São Paulo Tours and Things to Do Review
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Sao Paulo: Football Game Ticket With Stadium Tour and Drink
Visitors to São Paulo can enjoy the electric atmosphere of Brazilian football with a 6-hour experience that includes a live game ticket, stadium tour, and a complimentary drink. Priced from $152.28 per person, this activity offers a comprehensive way to explore the country’s beloved sport.
Guests will be accompanied by an expert bilingual guide who’ll share insights on Brazilian football culture during the subway ride to the stadium. Once there, they’ll enjoy the game, learning local traditions like the wave and fan chants, and feel like a true local, whether cheering for a favorite team or simply soaking in the vibrant atmosphere.
With free cancellation up to 24 hours in advance and a “reserve now, pay later” option, this experience provides flexibility. Overall, it’s a unique way to capture the essence of Brazilian culture beyond just football, with a 5/5 rating from past travelers.
Read our full review: Sao Paulo: Football Game Ticket With Stadium Tour and Drink Review
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From São Paulo: Private Tour of Atlantic Forest & Valleys
Nestled within the Serra do Mar State Park, just a 50-minute drive from the bustling heart of São Paulo, lies a treasure trove of natural wonders waiting to be explored.
The “From São Paulo: Private Tour of Atlantic Forest & Valleys” offers visitors a chance to enjoy the rich biodiversity and history of the region.
For $265.21 per person, guests can embark on an 8-hour private tour that includes round-trip transportation, a licensed guide fluent in Portuguese, Spanish, and English, and all necessary fees.
The highlight of the experience is a 9-kilometer trek through the largest protected area of the Atlantic Forest, where travelers can witness the coast and Saint Vincent on clear days while learning about the region’s flora, fauna, and traditional culture.
The tour also includes a visit to the Calçada do Lorena, Brazil’s first paved path, providing a glimpse into the country’s history.
With a 5-star rating based on traveler reviews, this private tour promises a personalized and enriching exploration of São Paulo’s natural and cultural treasures.
Read our full review: From São Paulo: Private Tour of Atlantic Forest & Valleys Review
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Private Tour on the Wine Route in São Roque
This private tour on the Wine Route in São Roque offers a captivating exploration of the region’s renowned wine culture. Priced from $77.00 per person, the 4-hour excursion includes a winery visit, wine tasting, sightseeing, and a lunch at a local restaurant.
Guests can opt for an additional winery visit and tasting, extending the experience to 6 hours. Transportation is provided via Jeep or SUV, with pickup and drop-off at Avenida Tiradentes, Rua Sotero de Souza, and one other stop.
The tour is led by a live, Portuguese-speaking guide and is suitable for private groups. Wheelchair accessibility is available, and the guides are accredited local experts.
Culinary highlights include experiencing São Roque’s wine culture, enjoying Portuguese cuisine, craft beers, liqueurs, and cachaça, with breakfast, lunch, and snacks included. The tour can be customized based on preferences, and the itinerary may change accordingly.
The transfer from São Paulo takes approximately 1.5 hours, with a separate transfer service available.
Read our full review: Private Tour on the Wine Route in São Roque Review
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Frequently Asked Questions
How Much Time Should I Allocate for Each Tour?
The amount of time needed for each tour can vary depending on the specific activities and distance covered. Generally, visitors should allocate 2-4 hours for most tours to provide enough time to fully experience the highlights and avoid feeling rushed.
Are Tours Wheelchair Accessible?
Many tour providers in the region offer wheelchair-accessible options, though the level of accessibility may vary. Visitors should inquire about specific accommodations when booking to ensure their needs are met. Some tours may be more suitable than others for those with mobility challenges.
Can I Customize the Tour Itinerary?
Many tour providers allow customers to customize their itinerary to suit their interests and accessibility needs. Travelers can often adjust the duration, activities, and locations of the tour to create a personalized experience.
Do the Tours Include Transportation to the Starting Point?
Many tour companies do offer transportation to the starting point as part of the tour package. This can be a convenient option for travelers, allowing them to relax and enjoy the experience without worrying about getting to the starting location.
What Should I Bring With Me on the Tours?
When going on tours, it’s best to pack essentials like water, snacks, comfortable walking shoes, sunscreen, and a light jacket or hat. Bringing a camera can also be useful to capture the sights and memories along the way.
The Sum Up
The state of São Paulo offers a diverse range of tours and experiences for visitors. From football matches and stadium tours to exploring the Atlantic Forest and visiting wineries, there’s something to suit every traveler’s interests. With a wide variety of options, visitors can tailor their itinerary to create the perfect trip to this vibrant Brazilian state.