Imagine spending a day walking amongst the most legendary Italian sports cars, learning their stories, and even glimpsing the factories where these automotive dreams are made. That’s exactly what this Black & Red tour promises — a seamless, all-in-one trip to the Lamborghini Museum, Ferrari Museum, and the Ferrari factory, complete with private transport and a quality lunch. Whether you’re a car enthusiast or simply love the thrill of Italy’s automotive mastery, this tour keeps things straightforward, enjoyable, and packed with memorable moments.
What we truly appreciate about this experience is how it combines convenience with depth. The included skip-the-line tickets mean more time admiring the cars rather than waiting in queues, while the private transport takes the hassle out of coordinating logistics. Plus, the guided tours of the Ferrari factory and museums add a layer of context that transforms a simple visit into an engaging story about the brands’ evolution. One potential drawback? The Lamborghini factory tour has been temporarily canceled until August 2022, so visitors should check availability or plan accordingly.
This tour suits travelers who are eager for an authentic, fuss-free way to explore Italy’s automotive icons. It’s perfect for those with a limited time in Bologna but a big interest in cars, history, or Italian craftsmanship. If you’re after a relaxed day with plenty of insider insights and excellent photo opportunities, this trip hits the mark. Just keep in mind that it’s designed for self-contained sightseeing rather than a deeply personalized guide experience — so if your focus is on guided storytelling or driving your own Ferrari, you might want to look elsewhere.
Key Points

- All-in-one experience visits both Lamborghini and Ferrari highlights in one day
- Convenient private transport simplifies logistics, with pickup from your Bologna hotel
- Skip-the-line tickets save valuable time at each museum and factory
- Guided tours provide context on the brands’ history and production
- Lunch included in a local Maranello restaurant, offering a break and local flavor
- Flexible for most travelers with easy access and a focus on authentic, memorable experiences
Exploring the Itinerary: What to Expect

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Lamborghini Museum (MUDETEC)
Your day begins with a visit to the Lamborghini Museum in Sant’Agata Buloognese, home to the famous Bull. Here, you’ll see a stunning array of cars from the Lamborghini 350GT to modern supercars like the Huracan Performante and Aventador SVJ. The museum showcases vintage models, prototypes, and special editions such as the Centenario and hybrid Asterion.
The experience is designed to give a comprehensive view of Lamborghini’s evolution, emphasizing both their innovative design and engineering. While the museum is accessible and well-curated, one reviewer noted the exhibit quality is okay, but the real highlight is the chance to get close to such iconic cars — perfect for photo enthusiasts.
Ferrari Museum in Maranello
Next, you head to the Ferrari Museum in the town of Maranello. This site is a tribute to Ferrari’s racing and road car achievements, with exhibits like the reconstructed Enzo Ferrari office, and a collection of famous Ferrari models such as the 812 Superfast, the FXXK Evo, and the Portofino.
Highlights include the Formula One room, which celebrates Ferrari’s racing victories, and the chance to see the design and craftsmanship behind these sports cars. The museum’s displays are thoughtfully organized, offering a visually stunning and informative look at Ferrari’s innovative spirit. One visitor pointed out they loved how each museum showcased different cars, making each visit feel unique.
Ferrari Factory Tour
The highlight of the day for many is the Ferrari factory tour. Instead of a walking tour, you’ll sit on a small bus that drives you through the Cittadella — the “small city” of Ferrari’s manufacturing complex. During this ride, you’ll see the Wind Tunnel, built by Renzo Piano, where aerodynamics are tested, and various main departments including the assembly lines and paint shops.
The guide will point out Enzo Ferrari’s original office, and you may even catch a glimpse of a Ferrari during testing at the private Fiorano circuit if luck is on your side. The guided bus ride offers a broad but intimate look at the manufacturing process, satisfying curiosity about how these luxury sports cars come to life.
Lunch and Logistics
A key perk of this tour is the included lunch in a local restaurant in Maranello. The meal typically features pizza or two-course options, with beverages included, giving a taste of authentic Italian cuisine. This break is well-timed, allowing you to relax and reflect on what you’ve seen so far.
The entire trip, from pickup to drop-off, lasts about 6 to 7 hours, making it a manageable day trip. The private transport ensures you travel comfortably between sites, with flexibility and ease that larger group tours might lack.
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Analyzing the Experience: Is it Worth It?

The tour’s pricing at $439.89 per person may seem steep, but considering the skip-the-line tickets, private transport, guided factory tour, and a lunch included, it offers good value for car aficionados or those wanting a concentrated dose of Italy’s automotive culture.
A few reviews shed light on what you can expect:
One reviewer, Elaine, felt the museum visits were okay, and the driver was the best part of the trip. She mentioned it would have been better if there was a guide during the museum visits — a reminder that while the trip is well-organized, it may lack the detailed narration some travelers crave.
However, another traveler, Tracy, called it an “AMAZING experience”, highlighting that the driver made it fun despite language barriers using Google Translate, and she loved both museums’ displays and the top-notch lunch. Her enthusiasm suggests that if you’re adaptable and enjoy the thrill of seeing iconic cars, this tour will satisfy.
Practical Tips for Travelers

- Check the Lamborghini factory status: The factory tour was canceled until August 2022, so verify current availability before booking.
- Bring your camera or smartphone: The cars and the factory buildings provide fantastic photo opportunities.
- Be ready for a full day: The schedule is about 6-7 hours, so wear comfortable shoes and plan for some walking.
- Consider your language needs: The tour relies on a guide and driver who may not speak English fluently, but efforts like Google Translate help bridge the gap.
- For car lovers: This tour is a must-do if you want an authentic and convenient overview of Italy’s legendary automotive brands.
Who Should Consider This Tour?

This experience is ideal for travelers interested in cars and Italian craftsmanship who prefer a stress-free, organized day. It’s great for those with limited time in Bologna but a big passion for Lamborghini and Ferrari. If you’re seeking a guided storytelling experience, you might find the lack of a dedicated guide at each site a bit underwhelming. But if your main goal is to see cars, learn their stories, and enjoy some excellent local food, this tour hits the sweet spot.
Frequently Asked Questions

Is transportation included?
Yes, the tour provides private transport from and to Bologna or Modena, making logistics smooth and stress-free.
Can I visit both museums and the factory in one day?
Absolutely. The itinerary is designed for a full day, with visits to Lamborghini Museum, Ferrari Museum, and a guided Ferrari factory tour, plus lunch.
Are tickets prebooked?
Yes, all entry tickets for the museums are included and booked in advance, saving you time and avoiding long lines.
Is the Ferrari factory tour guided?
The factory tour is conducted via a guided bus ride, providing a broad overview of Ferrari’s manufacturing process and key facilities.
How long do the museum visits last?
You’ll spend about an hour at Lamborghini and about 1.5 hours at Ferrari, giving enough time to see the highlights without feeling rushed.
What’s the meal like?
Lunch is in a local Maranello restaurant, featuring pizza or a two-course meal with beverages included — a good way to enjoy authentic Italian flavors.
This Black & Red tour strikes a solid balance between entertainment and education, making it a compelling choice for anyone wanting a full-day immersion into Italy’s supercar scene. Whether you’re dreaming of Lamborghini’s sleek bulls or Ferrari’s racing legends, this trip offers a convenient, memorable way to indulge your passion.
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