If you’re planning a visit to Cannes and want to experience the city beyond its glamorous beaches and boutique shops, a food-focused tour like the Cannes Ooh La La Farmer’s Market Food Tasting & French Apéro Tour offers a delightful way to taste the region’s authentic flavors. This tour promises not only to satisfy your palate but also to give you a genuine glimpse into Provençal culinary culture—all in an intimate setting with just 12 fellow travelers.
What we love about this experience is how it combines local market visits with expert-led tasting sessions, providing a blend of education and indulgence. The small group size means you get personalized attention and insider stories that large tours simply can’t deliver. The second thing that stands out is the focus on pairing Provençal foods with rosé wine, which adds a relaxed, social touch to the day.
One potential consideration is the walking involved—while the tour does a wonderful job at showcasing the markets and tasting stops, it lasts about 2 hours and 15 minutes, so comfortable shoes are recommended. Also, since the tour is bookable only 49 days in advance on average, it’s wise to plan ahead if you’re set on participating.
This tour suits food lovers eager to explore regional specialties, families wanting an engaging activity, or anyone interested in a laid-back, authentic taste of the French Riviera. It’s especially ideal for those who value expert guidance and a relaxed pace over hurried sightseeing.
Key Points

- Authentic Provençal flavors are front and center, with tastings that feel like a full meal.
- The small group size (max 12 travelers) ensures a personalized, relaxed experience.
- Led by a trained French chef and winemaker, offering expert insights and insider stories.
- Market visits include two iconic locations: a lively open-air farmers’ market and the Art Deco covered Marché Forville.
- The tour offers wine pairing, specifically a chilled Provençal rosé, making the experience both delicious and social.
- Participants receive recipes and masterclasses to recreate Provençal dishes at home, extending the experience beyond the tour.
An In-Depth Look at the Experience

You can also read our reviews of more tours and experiences in Cannes.
Starting Point: The Main Square Market
Your journey begins at 27 Rue Félix Faure, where you’ll meet your guide, Virginie, at 11:15 a.m., and head straight into Cannes’ bustling open-air farmer’s market. This initial stop is a fantastic way to soak up the local atmosphere, see the vibrant stalls brimming with seasonal produce, cheeses, and olives, and sample some of the freshest Provençal foods.
Our impressions, echoed in reviews, highlight how this first taste sets the tone: “Excellent tours of markets and delicious samples and delights,” says Cecilia. Expect to sample some local specialties right from the start, giving you a sense of place and flavor that’s authentic and unpretentious.
Exploring Marche Forville: A Foodie Paradise
Next, you’ll step into the Art Deco covered Marche Forville, a market designed by architect Henri Bret. It’s a feast for the senses, with vendors offering a variety of Provençal staples. Here, the tour really shines—your guide’s knowledge elevates the experience as they explain the origins and preparation methods of local dishes.
You’ll get to try crispy zucchini flower fritters—a well-loved street snack—and a savory chickpea crepe, cooked on a traditional flame oven. These dishes are the kind of local treats you might never discover on your own, and the tasting portions are generous enough to feel more like a meal.
Several reviews mention how much they appreciated the quality and authenticity of the food, with Jeannie_T noting that “we had delicious food from small vendors with local dishes,” and Virginie’s insights help you understand what makes these foods special.
The French Apéro: A Relaxed Break
After exploring the markets, the tour pauses at Rue du Marché Forville for a quintessential French tradition—l’Apéro. This is where you can unwind with a chilled Provençal rosé and some complementary foods. It’s a lively, convivial moment that captures the French way of enjoying food and drink with friends.
Cited reviews reinforce this ambiance: “Virginie’s friendly manner and the chance to relax with a glass of wine” make this segment memorable. It’s an experience that’s more about enjoying the moment and savoring flavors than rushing through.
Sweet Endings: Provençal Desserts
No Provençal tour would be complete without a taste of a top-rated regional sweet. The final stop takes you to Rue du Docteur Pierre Gazagnaire, where you’ll indulge in a dessert famously popularized by Brigitte Bardot, from Saint-Tropez.
This short tasting offers a delightful conclusion, and as Virgine points out, it’s a chance to appreciate the culinary heritage of the Riviera through its sweets. Several reviews praise this part, describing it as “delicious” and a fitting finale.
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What’s Included and What to Expect
This tour provides a well-rounded experience with a number of thoughtful inclusions:
- A knowledgeable guide who is both a trained chef and winemaker, ensuring you learn as much as you taste.
- Premium tastings of Provençal foods, enough for a satisfying meal.
- A glass of rosé wine, a perfect pairing for the regional foods.
- A dessert from Saint-Tropez, adding a touch of glamour and tradition.
- Access to recipes and masterclasses to recreate Provençal dishes at home.
- Gluten-free options are available if you specify in advance, making it accessible for different dietary needs.
- The tour is pescatarian-friendly, accommodating various dietary preferences.
What’s not included? Hotel pickup or drop-off, so you’ll need to arrange your own transportation to the meeting point.
The Logistics: Price, Duration, and Group Size

Priced at $109.90 per person, this tour offers good value considering the quality and quantity of tastings, plus the expertise involved. It lasts about 2 hours and 15 minutes, making it an ideal half-day activity that allows plenty of time to explore more of Cannes afterward.
The small size—a maximum of 12 travelers—ensures an intimate and relaxed atmosphere. This is especially important in a city like Cannes, where larger groups can feel rushed or impersonal.
The tour meets at 11:15 a.m., starting right when the markets are lively but not overly crowded, especially on weekdays. Keep in mind, on Sundays, the market is busier and the tour might run about 30 minutes longer.
Practical Tips
- Wear comfortable shoes for walking on cobblestone and market pavement.
- Book early, as on average, tours are reserved 49 days in advance.
- Arrive promptly to enjoy the full experience.
- Bring cash or cards, although most tastings are included, so focus on enjoying rather than shopping.
- If arriving by cruise, plan for up to 2 hours to reach the meeting point from the port.
Authenticity and Quality: What Travelers Are Saying
Many reviewers emphasize the expertise and friendliness of Virginie, describing her as knowledgeable and engaging. Her passion for Provençal cuisine comes through in her storytelling and the quality of food she presents.
Cecilia calls it a “fantastic foodie tour,” and Kimberly notes it was her “highlight of her stay,” praising Virginie’s deep knowledge of regional cuisines. The genuine enthusiasm and local insights make this tour more than just a tasting; it’s an educational journey into Provençal culinary traditions.
Jeannie_T highlights the “delicious food from small vendors,” and Candice_g points out how Virginie takes guests to food stalls where they try “endless street foods and samples,” making it a lively and immersive experience.
The Sum Up: Who Will Love This Tour?
This tour is an excellent choice for travelers seeking an authentic taste of Provençal cuisine with a relaxed, intimate atmosphere. It’s perfect for food lovers, families, or couples who want to learn about the region’s culinary traditions without feeling rushed. The combination of market exploration, expert guidance, and wine pairing makes for a memorable day that extends well beyond your time in Cannes.
If you’re the type of traveler who appreciates local flavors, small-group experiences, and insider stories, you’ll find this tour both educational and delicious. It’s especially suited for those wanting a more immersive, cultural experience rather than just sightseeing.
However, if you prefer larger groups or self-guided exploration, you might find this tour’s personal touch and small size more meaningful. The price is reasonable for the quality and depth of experience, making it a worthwhile addition to your Cannes itinerary.
FAQ
Is the tour suitable for gluten-free or pescatarian diets? Yes, gluten-free options are available if you inform the organizers in advance, and the tour is pescatarian-friendly.
How long does the tour last? Approximately 2 hours and 15 minutes, including market visits, tastings, and the apéro.
Where does the tour start and end? It begins at 27 Rue Félix Faure in Cannes at 11:15 a.m., and ends back at the same meeting point.
Can I cancel if my plans change? Yes, you can cancel up to 24 hours in advance for a full refund.
Is this tour good for families or kids? While not specifically designed for children, the relaxed pace and engaging food tastings make it suitable for families with older kids or teenagers.
Is transportation provided? No, you’ll need to make your way to the meeting point on your own or arrange your own transport.
What if I arrive by cruise ship? It can take up to 2 hours to reach the meeting point from the port, so plan your timing accordingly.
In all, this Cannes Ooh La La Farmer’s Market Food Tasting & French Apéro Tour offers a flavorful, intimate journey into Provençal culinary culture that’s well worth considering if you’re looking for something authentic, relaxed, and delicious.
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