CASA MARTINI – MARTINI & ROSSI Museum

The Casa Martini – MARTINI & ROSSI Museum in Pessione, Italy, offers an immersive experience for wine and spirits enthusiasts. Visitors can explore the iconic Martini brand’s rich history, learn about cocktail techniques, and appreciate the art of crafting balanced vermouth. The 3.5-hour tour includes a guided museum visit, wine tasting, and sampling of local snacks, as well as access to the Martini Store. This engaging and educational experience promises to captivate those intrigued by the brand’s legacy and the intricate process behind its renowned products. Uncover the secrets that have made Martini a global icon.

Key Points

1. CASA MARTINI is the Martini & Rossi Museum in Pessione, Italy, offering a 3.5-hour guided experience for visitors.
2. The experience includes a tour of the museum, a wine tasting, and sampling of local snacks, along with complimentary transport and access to the Martini Store.
3. Visitors can explore the company’s history, learn the art of creating balanced vermouth, and participate in a cocktail demonstration during the experience.
4. The tour is priced at $216.06 per person and includes car transfers to and from Piazza Castello in Turin.
5. The experience offers free cancellation up to 24 hours in advance and the option to reserve and pay later for hassle-free planning.

You can check availability for your dates here:

Overview

The CASA MARTINI – MARTINI & ROSSI Museum offers an immersive 3.5-hour experience in Pessione, Italy, priced at $216.06 per person.

Visitors will embark on a journey starting from Piazza Castello, with a 30-minute car transfer to the museum. The itinerary includes a break, photo stop, guided tour, wine tasting, local snacks, and visits to a food market and arts & crafts market, all within 2.5 hours. After the activities, there’s a 30-minute car transfer back to the starting point.

The experience includes a MARTINI discovery tour, cocktail demonstration, vermouth class, and MARTINI ultimate tasting with food pairing. Guests can also explore the Martini store and enjoy complimentary transport and snacks.

Itinerary

The experience begins with a car transfer from Piazza Castello in Italy to the Martini Museum in Pessione, a journey that takes approximately 30 minutes. Upon arrival, visitors are given time to explore, take photos, and visit the museum. The guided tour then commences, providing an immersive journey into the company’s rich history. Guests also partake in a wine tasting and sample local snacks. The experience is further enhanced by visits to the food and arts & crafts markets nearby. Finally, the group is transported back to Piazza Castello, completing the 3.5-hour tour.

Stops	Duration
Car transfer to Pessione	30 minutes
Break time, Photo stop, Visit, Guided tour, Wine tasting, Local snacks, Food market visit, Arts & crafts market visit	2.5 hours
Car transfer back to Piazza Castello	30 minutes

Experiences

Visitors embark on an immersive MARTINI DISCOVERY TOUR to learn about the company’s rich history and heritage.

They’ll witness bartenders demonstrate captivating cocktail preparation techniques in the COCKTAIL EXPERIENCE.

Guests can participate in a hands-on VERMOUTH CLASS to master the art of creating a perfectly balanced vermouth.

The highlight of the experience is the MARTINI ULTIMATE EXPERIENCE – a dynamic and interactive tasting with food pairing that tantalizes the senses.

These immersive experiences provide a deep dive into the world of MARTINI, leaving visitors with a newfound appreciation for the brand’s iconic status and timeless appeal.

Inclusions

With the CASA MARTINI – MARTINI & ROSSI Museum experience, visitors enjoy:

• A transport from Turin to the museum
• A snack
• An expert-guided visit to Casa Martini
• A tasting of 3 MARTINI products (for those of legal drinking age)
• Access to the Martini Store

The transport provides a convenient way for guests to reach the museum, while the snack offers a refreshing break during the tour.

The expert-guided visit to Casa Martini immerses visitors in the company’s rich history, and the tasting allows them to sample the iconic MARTINI products.

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Policies

To ensure flexibility for visitors, free cancellation is available up to 24 hours in advance for the CASA MARTINI – MARTINI & ROSSI Museum experience.

Guests can also reserve their spot now and pay later, providing an easy booking process.

The CASA MARTINI experience offers several benefits to visitors:

• Hassle-free planning with the option to cancel up to 24 hours before the tour
• Convenient booking process with the ability to reserve now and pay later
• Flexibility to adjust plans as needed without incurring any penalties

These policies are designed to provide a seamless and stress-free experience for all guests exploring the rich history and offerings of the CASA MARTINI – MARTINI & ROSSI Museum.

Martini Discovery Tour

The MARTINI DISCOVERY TOUR immerses guests in the captivating history and legacy of the iconic MARTINI & ROSSI brand, offering an enriching exploration of the company’s storied past.

Visitors are guided through the charming Casa Martini, where they’ll uncover the origins of the world’s favorite vermouth.

The tour delves into the brand’s pioneering spirit, tracing its evolution from a small Turin-based business to a global icon.

Guests will gain insider knowledge, learning about the intricate production processes and the meticulous attention to quality that defines the MARTINI experience.

This immersive journey provides a unique opportunity to connect with the brand’s rich heritage and appreciate the craftsmanship that has made MARTINI a timeless symbol of Italian excellence.

Cocktail Experience

Guests at the Casa Martini also get to witness the captivating art of cocktail preparation as skilled bartenders demonstrate the techniques behind crafting the perfect MARTINI libation.

Visitors are treated to an immersive and interactive experience where they can:

• Observe the bartenders’ precise movements and attention to detail as they mix classic and contemporary MARTINI cocktails
• Learn the history and origins of signature MARTINI drinks, as well as the unique ingredients and methods that give them their distinct flavors
• Have the opportunity to sample the expertly mixed cocktails and appreciate the art of bartending firsthand

This Cocktail Experience truly brings the MARTINI brand to life, allowing guests to engage with and appreciate the brand’s rich heritage and craft.

Vermouth Class

MARTINI’s vermouth class offers visitors the opportunity to explore the art of creating a balanced vermouth. Participants learn the history, production methods, and key ingredients that contribute to the distinct profiles of this celebrated aperitif.

Under the guidance of expert instructors, guests explore the unique blend of botanicals, wines, and secret recipes that give MARTINI’s vermouths their signature character. They’ll discover how to identify the subtle notes and layers of flavor that make each expression so captivating.

Frequently Asked Questions

Can I Bring My Own Food and Drinks to the Museum?

No, visitors cannot bring their own food and drinks to the museum. The tour includes local snacks and a tasting of 3 MARTINI products, so bringing outside items is not permitted. The museum provides a complete experience for guests.

Are Children Allowed to Participate in the Activities?

Yes, children are allowed to participate in the activities. However, any alcohol-related experiences would be restricted to adult guests only. The museum offers family-friendly activities and tours suitable for all ages.

Are There Any Discounts Available for Seniors or Students?

The tour does not specify any discounts for seniors or students. However, the website recommends contacting the tour operator to inquire about any available discounts or special pricing for those groups.

Is the Museum Wheelchair Accessible?

The museum is wheelchair accessible. Visitors with mobility challenges can fully participate in the guided tour and enjoy the immersive MARTINI experience.

Can I Purchase MARTINI Products at the Museum Store?

The museum store at Casa Martini offers visitors the opportunity to purchase a variety of Martini products. This includes the signature vermouths and other Martini offerings, providing guests with a chance to bring home a taste of their experience.

Recap

The Casa Martini – MARTINI & ROSSI Museum offers an immersive experience that delves into the rich history and craft of the iconic Martini brand.

Visitors can explore the museum, taste wines and local snacks, and learn about cocktail techniques and vermouth production, making it an engaging and educational outing for wine and spirits enthusiasts.

You can check availability for your dates here: