Introduction

If you’re craving a taste of luxury with a family touch during your trip to St. Maarten, the Champagne and Diamond Shopping Experience at Kay’s Fine Jewelry offers just that. This private tour promises a blend of expert guidance, elegant ambiance, and genuine local warmth, making it more than just a shopping trip — it’s an occasion to appreciate fine craftsmanship and authentic service.
What we really like about this experience is how it combines educational insight on gemstones with a relaxed, friendly atmosphere — plus, a complimentary glass of champagne or mimosa to toast your discoveries. It’s also a great value for such personalized service, especially when you consider you’re shopping at one of the island’s most trusted family-run jewelry stores.
A possible consideration is the location — the directions can be a bit confusing, so arriving prepared with clear instructions or a phone GPS helps. And since it’s a very personalized experience, it’s best suited for those who enjoy a more intimate, educational style of shopping rather than quick browse-throughs.
This tour is ideal for romantic couples, jewelry enthusiasts, or anyone seeking a memorable, upscale activity that combines learning, luxury, and a touch of local family charm.
Key Points

- Personalized, private experience at St. Maarten’s top family-owned jewelry store
- Includes complimentary champagne or mimosa to elevate the atmosphere
- Learn directly from family members about diamonds, gemstones, and jewelry care
- On-site jewelry cleaning and servicing available during your visit
- Affordable luxury at just $25 per person for about an hour of tailored service
- Excellent reviews highlight the genuine warmth and value of the visit
You can also read our reviews of more shopping tours in St Maarten
A Closer Look at the Experience

Visiting Kay’s Fine Jewelry: A Family-Run Treasure
Established for over 35 years, Kay’s Fine Jewelry isn’t just a shop; it’s a pillar of trust and craftsmanship in St. Maarten. As a family-owned business, the staff truly treat visitors like old friends, which makes all the difference when you’re shopping for something as personal as jewelry. Their reputation for exquisite pieces and attentive service keeps loyal clients coming back year after year.
When you arrive at the shop located at 65-A Voorstraat, Philipsburg, you’ll be greeted with a warm smile and a complimentary drink — either champagne, mimosa, or water, depending on your preference. Yes, this is a luxurious touch that instantly signals the quality of the experience you’re about to have.
The Guided Tour: What to Expect
During the roughly one-hour visit, you’ll be guided through an extensive collection of jewelry that spans bridal sets, designer watches, gemstones, and rare collectibles. The family members assisting are not just salespeople — they’re passionate about sharing their knowledge and stories behind each piece, which adds an informative layer you won’t find in a typical store.
One of the highlights is the chance to learn about diamonds and gemstones from the people who know them best. You might find yourself captivated by the story behind each gem, from how it’s cut to what makes a diamond particularly special. Several reviews mention the educational value of the experience — as one visitor put it, “they give parting gifts,” and the owners’ friendly approach makes the entire visit feel less like a sales pitch and more like a visit with friends who love jewelry.
Jewelry Cleaning and Custom Requests
If you already own jewelry, you’ll appreciate the on-site cleaning and servicing. Watching the jewelers carefully clean or set a diamond creates a trustworthy vibe — you’re seeing craftsmanship firsthand. If you’re interested in custom pieces, the family members are happy to accommodate special requests or help you find rare diamonds.
You can also read our reviews of more wine tours in St Maarten
The Value of the Experience
For just $25 per person, this is a remarkably good deal. It’s not just about purchasing jewelry; it’s about learning, appreciating craftsmanship, and enjoying a luxurious moment while in port. The small group size ensures personalized attention, and the mobile ticket and pickup options make it easy to join without fuss.
Authentic and Genuine
What sets this tour apart from big-box jewelry stores or soulless retail experiences is the authentic family atmosphere. Many reviews highlight how welcoming and genuine the staff are, making it more than just a transaction. For instance, guests comment that “once I found it, this event was interesting,” emphasizing how a little bit of direction can turn into a memorable visit.
The Itinerary in Detail
While the tour is short—about an hour—the flow of the experience is thoughtfully designed. After arriving at the shop, you’re welcomed with your choice of beverage, which sets a relaxed tone. Then, a family member takes you through the display cases, pointing out gems and explaining their origins, cuts, and values.
Expect to spend time exploring the collection, asking questions, and perhaps trying on a few pieces. If you have a particular item in mind, like a wedding band or a special gift, this is the perfect moment to get expert opinions and even see how certain styles look on you.
The staff is happy to clean jewelry on the spot and offer advice for caring for your pieces. If you’re interested in customizing a piece, they’re accommodating and eager to help craft or locate exactly what you’re looking for.
Possible Drawbacks for Some Travelers
The main concern to keep in mind is that directions can be confusing, as noted by some reviewers. Arriving early or using GPS can prevent frustration. Also, because this is a private, personalized experience, it may not suit travelers seeking a quick browse or a large group activity.
Accessibility and Convenience
The shop is near public transportation and open Monday through Saturday, from 9:00 AM to 5:00 PM, offering flexibility for cruise ship schedules or day trips. The pickup option adds convenience, especially if you’re staying nearby or want a seamless experience.
Who Will Love This Tour?

If you’re seeking a relaxed, educational, and genuinely warm jewelry shopping experience, this tour hits the mark. It’s perfect for romantic couples looking for a memorable activity, families wanting a fun and informative outing, or jewelry lovers eager to learn about gemstones from experts. Those who value authentic local businesses will appreciate the family-owned atmosphere and personal touch.
Who Might Not Love It?
Travelers expecting a large-scale, high-pressure sales environment or quick shopping might find this experience too intimate or slow. And if your main goal is browsing without engagement, this might not be the best fit.
The Sum Up

The Champagne and Diamond Shopping Experience at Kay’s Fine Jewelry offers a unique blend of luxury, education, and personal service. For a modest price, you gain access to a trusted family business where you’re treated like family, learn about gemstones from knowledgeable owners, and enjoy a touch of elegance with complimentary drinks. It’s more than just shopping — it’s a chance to connect with local craftsmanship and create a memorable moment in St. Maarten.
This experience is especially well-suited for couples, jewelry enthusiasts, or anyone seeking a refined activity that combines learning and leisure. The warmth of the family-owned shop, combined with the opportunity to discover exquisite pieces and expert insights, makes it a worthwhile addition to your cruise or island stay.
If you’re after a value-packed, genuine, and upscale activity, this jewelry tour could very well become one of your favorite memories in St. Maarten.
FAQs

Is this a group tour or private?
This is a private tour, meaning only your group will participate, allowing for personalized attention and a relaxed atmosphere.
How long does the experience last?
It lasts approximately one hour, giving you enough time to explore, learn, and enjoy without feeling rushed.
What is included in the price?
For $25 per person, you get personal guidance, a complimentary drink, and access to a broad collection of jewelry and gemstones. Jewelry cleaning and servicing are also available on-site.
Can I request custom jewelry or rare diamonds?
Yes, the staff are happy to create custom pieces or help locate rare diamonds based on your requests.
Are there any accessibility considerations?
The shop is located near public transportation, and service animals are allowed. Arriving early with GPS or directions can improve your experience if directions are initially confusing.
What if I want to cancel?
You can cancel free of charge up to 24 hours in advance for a full refund. Cancellations within 24 hours are not eligible for a refund.
In all, the Champagne and Diamond Shopping Experience offers a blend of personal service, education, and authentic local charm — sure to sparkle in your memories of St. Maarten.
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