If you’re visiting Alicante and looking for a way to see two of the most picturesque towns along the Costa Blanca without the hassle of driving or navigating public transportation, this small-group tour offers a relaxed and authentic experience. It’s designed to introduce you to the colorful, laid-back vibe of Villajoyosa and the whitewashed beauty of Altea, all in a manageable half-day outing.
What we love about this experience are its personalized size, limited to just seven travelers, and the combination of cultural sights, scenic views, and local flavors. The small group means more attention from the guide and plenty of opportunities to ask questions or take a moment to soak in the atmosphere. However, if you’re a foodie who can’t skip a proper sit-down meal, the tour’s timing might limit your options for lunch, which you’ll want to plan for on your own.
This tour suits travelers who enjoy a blend of sightseeing, local craftsmanship, and charming towns without the complexity of planning logistics on their own. It’s particularly good for those who appreciate authentic destinations over tourist traps and want a taste of local life, from chocolate to coastal views.
Key Points

- Personalized small group of just 7 people ensures attentive guiding and a comfortable experience.
- Visits two of Costa Blanca’s most charming towns, Villajoyosa and Altea, in a single half-day.
- Includes visits to a historic chocolate factory and tastings, adding a delicious local flavor.
- Flexible timing and free time in Altea for shopping or dining—own expense.
- Transport is seamless and comfortable, with private, air-conditioned vehicles.
- Highly praised guides make the experience informative and engaging, with multiple reviews highlighting Alberto’s knowledge and friendliness.
A Closer Look at the Itinerary
The tour begins at 10:00 am from Alicante’s P.º del Puerto Viejo, setting a relaxed pace for a day that balances guided insights with free moments. The first stop is the Chocolates Perez factory in Villajoyosa. This family-run operation, dating back to the 19th century, offers a fascinating glimpse into the history of chocolate manufacturing in the region. You’ll taste some of the best chocolates in town—on weekdays. If you visit on a Sunday, the factory is closed, but no worries: your guide will substitute with a visit to a local bakery for a sweet treat instead.
The chocolate stop is not just about tasting; it’s a chance to understand how a long-standing family tradition ties into Villajoyosa’s identity. Reviewers rave about this part, with one saying the chocolate was “extremely interesting and lovely to end the tour with some amazing chocolate.” It’s a sweet start, both literally and figuratively, to your day.
Next, the tour takes you into Villajoyosa’s colorful old town. As you walk along the seafront promenade and through narrow alleyways, you’ll see the bright houses that give this town its nickname, “The Painted Town.” The guide’s stories help you appreciate the history behind these pastel-hued facades, turning a simple stroll into a lively lesson in local culture.
From Villajoyosa, a scenic drive leads you to Altea, another highlight of the day. Here, you’ll explore its whitewashed old quarter, renowned for cobbled streets, quaint shops, and the iconic church with a stunning tiled roof. The panoramic viewpoints offer sweeping views of mountains and sea—perfect for photos or just soaking in the landscape. Travelers frequently mention how “Altea was beautiful” with “incredible views,” making it clear that this town’s charm is more than just its appearance.
You’ll have about two hours in Altea, enough time to wander freely, shop for local crafts, or settle into a café for a meal or coffee—expenses on your own. Many reviews highlight how guides encourage exploration, with one saying, “He was very knowledgeable and gave us all the information we needed to understand the places we visited.” This free time makes it customizable for different interests.
You can also read our reviews of more tours and experiences in Alicante.
Transportation and Comfort

Traveling between destinations is via air-conditioned private transport, which adds to the comfort, especially during hot summer months. The small group size means you won’t feel lost in a crowd, and the vehicle’s punctuality and cleanliness get good marks from past travelers.
Pricing and Value

At just over $83 per person, this tour offers a lot of value. Included in that price are the guide, private transport, and admission tickets with tastings at the chocolate factory (Monday through Saturday). Since the tour is booked an average of 73 days in advance, there’s quite a bit of planning ahead, but that’s typical for popular experiences. Considering the cost of independent travel—car rentals, guided visits, or multiple entries—the package provides convenience, expert guidance, and a curated experience that’s hard to beat.
While lunch isn’t included, the free time in Altea means you can pick from its many cafes or restaurants, allowing for a relaxed, local-style meal without feeling rushed. This flexibility is a plus if you want to savor regional dishes or enjoy a leisurely coffee.
Past Travelers’ Impressions
The glowing reviews underscore how much visitors appreciate the knowledgeable guides, especially Alberto, who’s described as “kind, personable, and very professional.” Travelers mention “making the day very enjoyable,” and the chocolate tasting often gets singled out as a highlight. One reviewer even noted how Alberto took good care of an 80-year-old participant, demonstrating the tour’s thoughtful approach.
Many appreciate the stunning views, with comments like “Incredible panoramic views of the nearby mountains and sea,” reinforcing that this tour isn’t just about seeing towns but experiencing visual splendors. The combination of delicious food, engaging commentary, and well-paced sightseeing makes this experience stand out.
Who Will Enjoy This Tour?
This experience is perfect for those who want a relaxed, manageable introduction to Costa Blanca’s scenic villages. It suits travelers who value authentic towns over commercialized tourist spots, and who enjoy local flavors, such as chocolate and regional sweets. If you’re traveling with family, especially older travelers, the small group and comfortable transport make it especially appealing.
However, if you’re eager to have a sit-down meal or prefer longer free time, you might want to plan for that after the tour. Also, since the ride is approximately half an hour between towns, those sensitive to motion or seeking a very full itinerary might consider how the timing fits with their travel style.
Final Thoughts
This tour from Alicante offers a well-balanced mix of culture, scenery, and culinary delights. The limited group size, knowledgeable guide, and seamless transport make it a stress-free way to see two of the Costa Blanca’s most attractive villages. You’ll leave with a deeper understanding of local traditions, some fantastic photos, and hopefully a few tasty chocolates to take home.
For travelers who appreciate authentic charm, stunning vistas, and expert guidance, this experience delivers on many levels. It’s ideal if you want to see beautiful towns without spending your whole day on the road or feeling overwhelmed. Just remember to bring your appetite and your curiosity—the guide will do the rest.
FAQs
Is transportation included in the tour?
Yes, the tour includes private, air-conditioned transportation from Alicante, making the journey comfortable and hassle-free.
How many people are on the tour?
The group is limited to just 7 travelers, ensuring a personalized experience with plenty of interaction and attention from the guide.
What’s the duration of the tour?
The tour lasts approximately 5 hours and 30 minutes, starting at 10:00 am and returning to the meeting point in Alicante.
Are meals included?
No, lunch is not included. However, there is free time in Altea to enjoy local cafes and restaurants at your own expense.
Can children participate?
Most travelers can participate, and the small group size makes it suitable for families or older travelers. Special accommodations aren’t specified, but the pace is generally relaxed.
What if the weather is bad?
The tour requires good weather. If canceled due to poor conditions, you’ll be offered a different date or a full refund, depending on availability.
In essence, this tour offers a thoughtfully curated glimpse into two of Costa Blanca’s most charming towns. It’s perfect for travelers seeking a blend of scenic beauty, cultural authenticity, and delicious local treats—all served up with expert guidance and a comfortable ride.
More Tour Reviews in Alicante
Not for you? Here's more nearby things to do in Alicante we have reviewed
- Museum of Illusions Alicante Entrance ticket
- Charming villages: Villajoyosa & Altea
- Wine and Tapas Tasting Tour from Alicante, Private Van
- Alicante Beach tour (min 2 people to book)
- Maravillas de Alicante: Bike Tour and tapa with drink
- Private Tourism: Algar Waterfalls by Car
- San Juan Beach: Paddle Surf Table rental + Snack and Drink
- From Alicante: Speedboat tour with stop for swimming
- Hot Spots Urban Tour Alicante
- From Alicante: Guadalest, Altea & ticket in Algar Waterfalls
- San Juan Beach, Cabo Huertas: Bike tour & snorkel with drink
- Jet ski excursion to the Albir Lighthouse
