Traveling through France’s southeastern corner often means enjoying vineyards, picturesque villages, and landscapes so beautiful they seem almost unreal. This private tour from Avignon offers a thoughtfully curated experience combining two of Provence’s most renowned wine regions—Châteauneuf-du-Pape and Luberon—with the chance to take in some of France’s most stunning scenery. If you’re a wine lover, a fan of scenic drives, or simply curious about the Provençal way of life, this tour could be a perfect fit.
What we love about this experience is the personal touch: a private vehicle with a driver who speaks both English and Spanish, making for a relaxed, tailored day. Plus, the mix of wine tasting and sightseeing offers a well-rounded glimpse into the region’s diverse charm. That said, the cost—around $805 for a group of up to seven—means it’s an investment, so understanding the details ahead of time will help you decide if the value matches your expectations.
A potential consideration is the length of the day—7 to 8 hours. It’s a full day, but that’s part of the appeal for travelers wanting to see a lot in a single trip. This tour is especially well-suited for those who prefer a private experience rather than a crowded group, and for visitors who appreciate authentic visits to local vineyards combined with scenic village strolls.
If you’re seeking a personalized, immersive introduction to Provence’s wine and landscape, this tour offers a compelling package.
Key Points

- Private Tour Experience: Enjoy the comfort and flexibility that comes with a private vehicle and dedicated driver.
- Two Wine Regions: Visit Châteauneuf-du-Pape and Luberon, experiencing different terroirs and wine styles.
- Scenic Landscapes: Expect stunning views of Provence’s rolling vineyards and iconic villages like Gordes.
- Authentic Tastings: Sample local wines, including the region’s famous rosé, at carefully chosen estates.
- Cultural & Visual Highlights: Admire the ruins of a castle in Châteauneuf-du-Pape and enjoy free time in picturesque villages.
- Flexible Lunch Options: Choose your lunch spot based on your interests and appetite, enhancing the personal touch.
An In-depth Look at the Tour Itinerary and Experience

You can also read our reviews of more tours and experiences in Avignon.
Starting in Avignon: Convenience and Comfort
The tour begins at 8:30 AM from the Office de Tourisme d’Avignon. The convenience of a pickup means you won’t have to concern yourself with navigating or parking, especially valuable if you’re staying in the city center. The private, air-conditioned vehicle ensures a comfortable ride through the Provençal landscape, which is often a highlight in itself.
Stop 1: Châteauneuf-du-Pape – A Global Wine Icon
Your journey kicks off in the village of Châteauneuf-du-Pape, renowned worldwide for its bold reds and unique style. We loved the way the tour starts with a tasting, giving you an immediate taste of local excellence. The guide will take you to a renowned vineyard for the first sip of the region’s wine, allowing you to appreciate the complex flavors that have made this area famous.
Afterward, a visit to the castle ruins offers a glimpse into the area’s medieval past, with panoramic views over the vineyards and the village below. The ruins are free to explore and add a sense of history and scale to your day.
Transition to the Luberon: Scenic Drive and Village Selection
Following the morning’s wine tasting, you’ll head toward a village in the Luberon for lunch. The choice of village is flexible, tailored to your preferences—be it a quaint hamlet or a more lively town. This allows for a personalized experience that can cater to your tastes, whether you seek a quiet lunch or a lively Provençal market atmosphere. On the way, you’ll enjoy the lush landscapes and rolling hills characteristic of Provence.
Stop 2: Luberon – Village and Vineyard Discoveries
Post-lunch, the tour continues into the Luberon Natural Park, famous for its dramatic cliffs, lavender fields (seasonal), and charming villages. The highlight here is Gordes, often listed among France’s most beautiful villages, with its stone houses and stunning vistas.
The visit to a local Luberon wine estate further enriches the experience. Tasting the region’s rosé, a Provençal specialty, provides a delightful contrast to the reds of the earlier stop. This vineyard visit offers insight into the local terroir—how soil, climate, and tradition shape the flavors of the wines.
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How the Experience Plays Out for Travelers
According to reviews, visitors enjoyed the variety—visiting three wineries in total, each offering different stories and styles. One reviewer mentioned that they appreciated the “stories about the grapes” and the chance to learn about regional wine-making traditions. The flexible schedule and private aspect mean the day can be tailored to your pace and interests.
Another key point highlighted is the stunning scenery—the views of vineyards, villages, and the Provençal countryside are often described as breathtaking. The small group size (up to 7 people) allows for a more intimate experience, where questions and conversations flow freely.
Practical Details and Value
Considering the cost of $805.23 for up to 7 participants, this breaks down to roughly $115 per person, which is quite reasonable for a full-day private tour with multiple tastings, transportation, and personalized service. The inclusion of bottled water and air conditioning enhances comfort, especially on warmer days.
The duration—7 to 8 hours—strikes a balance between seeing key sights and not feeling rushed, making it suitable for those with a full day to spare. The tour ends back at the meeting point, so you’re free to explore more of Avignon or continue your journey without worry.
Who Will Appreciate This Tour?

This experience is particularly well-suited for travelers who prefer a private, relaxed approach to exploring Provence. If you love wine and want to learn more about the region’s best-known appellations, this tour offers a solid introduction. It also appeals to those who enjoy scenic drives and picturesque villages, as well as anyone craving a personalized itinerary over a crowded group tour.
However, keep in mind that it’s a full-day commitment. If you’re short on time or looking for a more casual introduction, some might prefer shorter or less intensive options.
Final Thoughts

This private vineyard tour from Avignon offers a well-rounded mix of wine tasting, scenic views, and cultural visits. The personalized approach, combined with carefully selected stops, makes it a top pick for those wanting an authentic taste of Provence without the hassle of self-driving or overcrowded tours.
You’ll enjoy the stunning vistas of rolling vineyards and iconic villages, along with the chance to sample regional wines, including the region’s famous rosé. The comfort of private transportation and a flexible schedule helps craft a memorable day that hits the sweet spot between structured sightseeing and personal discovery.
This tour best suits those who value intimacy, quality, and a genuine experience of Provence’s agricultural and scenic beauty. Whether you’re a seasoned wine enthusiast or a curious traveler wanting a taste of local life, you’ll find plenty to love here.
FAQ
Is this tour suitable for children or non-drinkers?
Yes, the tour is open to most travelers, including those who do not drink wine. The focus on scenic landscapes and cultural sites means everyone can enjoy the vistas and the village visits.
What is included in the price?
The price covers private transportation, an air-conditioned vehicle, bottled water, and the wine tastings at the selected vineyards. Lunch is not included, allowing you to choose a spot that suits your taste and budget.
How long does the tour last?
The experience lasts approximately 7 to 8 hours, starting at 8:30 AM and ending at the initial meeting point in Avignon.
Can I customize the villages or wineries visited?
The tour includes a visit to a village in Luberon based on your preference, and the specific vineyards are pre-selected but could be tailored in some cases through discussion with the provider.
Is this a group or private experience?
This is a private tour, meaning only your group will participate, providing a more relaxed and personalized experience.
What is the best time of year for this tour?
While the tour operates year-round, the scenery, especially the vineyards and villages, is particularly beautiful in spring and early fall. Seasonal factors like lavender in Luberon bloom in summer, adding extra charm.
Are there any age restrictions?
Most travelers can participate, but it’s best to check with the provider if traveling with young children or specific needs, as most of the focus is on wine tasting and scenic exploration.
What if I need to cancel?
You can cancel up to 24 hours in advance for a full refund. The cancellation policy is straightforward, ensuring flexibility if your plans change.
In summary, this tour combines the best of Provence—fine wines, stunning landscapes, and charming villages—delivered through a private, comfortable experience. It’s ideal for those wanting to indulge in regional flavors at their own pace while soaking up the scenery that makes Provence so memorable.
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