Chocolate and Jenever (Belgian Gin)Tasting in Ghent

Our review of the Chocolate and Jenever Tasting in Ghent introduces an experience that’s both delicious and educational — perfect for those curious about Belgium’s lesser-known craft treasures. While many travelers flock to Ghent for its medieval streets and stunning architecture, this intimate tasting offers a different kind of journey, one through Belgium’s artisanal food and drink scene.

What we particularly appreciate about this experience are two things: first, how it combines high-quality Belgian chocolates from four different chocolatiers, giving guests a taste of the country’s diverse chocolate styles; and second, the chance to sample five local jenevers, including a rare 10-year aged variety. Both elements highlight Belgium’s craftsmanship and attention to detail.

However, a consideration to keep in mind is that this tour is quite focused — it’s a tasting, not a sightseeing tour. So, if you’re seeking historical narration or a larger group dynamic, this might not satisfy all your needs. On the other hand, it’s perfect for food lovers, curious travelers, or anyone wanting a relaxed, authentic tasting experience in Ghent’s charming heart.

Key Points

Intimate small-group setting ensures personalized attention and a cozy atmosphere.
Expert-led insight from knowledgeable guides makes the experience both fun and informative.
High-quality artisanal chocolates and quality jenevers highlight Belgium’s craftsmanship.
A historic Flemish setting enhances the authenticity of the experience.
Great value for the price when considering the variety and quality of tastings.
Suitable for ages 18+ due to alcohol content, with options to buy souvenirs afterward.

Exploring Ghent’s Hidden Gem: Chocolate and Jenever Tasting

This tasting experience is based in Ghent’s Chocolade Ambassade, a charming shop just a stone’s throw from the impressive Gravensteen Castle. The venue itself—a 16th-century Flemish stairhouse—sets a wonderfully authentic tone, blending history with modern craftsmanship. The small-group limit of six people ensures a personalized feel, allowing the guide to share detailed stories and answer questions comfortably.

Starting at 5:00 pm, the tasting lasts about an hour and a half, a perfect length to fit into an evening of sightseeing without feeling rushed. The entire experience is conducted at the shop, where the temperature is maintained at around 18°C to keep the chocolates in prime condition.

The Chocolates: Belgian Artisanship at Its Best

Belgium’s reputation for fine chocolates is well-deserved, and with four different chocolatiers featured, you’ll get a sense of the range of Belgian chocolate styles. Expect to sample six carefully selected artisanal chocolates, each representing different flavor profiles, textures, and craftsmanship. The guide will explain how each chocolatier approaches their craft, giving you insight into the differences between single-origin, bean-to-bar, and specialty chocolates.

One reviewer described it as “a wonderful immersion into the world of Belgian chocolate,” praising the variety and quality. The chocolates are not just sweet treats but showcase Belgium’s dedication to artisanal excellence. If you’re tempted to take some home, the shop offers the chance to purchase chocolates, making it a great opportunity to pick up authentic souvenirs.

The Jenever: A Belgian Spirit Worth Discovering

Often overshadowed by Belgian beer, jenever is a lesser-known but fascinating spirit. During the tasting, you’ll sample four local jenevers, including a 10-year aged variety that offers a complex, whiskey-like profile when aged. The guide will share stories about its origins and production, making it clear why jenever is considered the ancestor of gin.

The tasting incorporates sensory exercises, such as scenting and tasting, which help you distinguish the subtle differences among the varieities. One reviewer noted, “the explanations of the origins of the drink were great and scenting exercise at the beginning was great fun,” highlighting how engaging and interactive the process is.

What You Can Expect: A Well-Balanced Experience

The guide, one of the founders of Chocolade Ambassade, leads the tasting personally, ensuring that each guest feels involved and informed. Expect to learn about the craftsmanship behind both chocolate and jenever, along with engaging anecdotes that add flavor beyond the tastings themselves.

Water is provided to cleanse your palate, and the entire experience takes place within the warm, cozy environment of the shop. While not included, the shop staff are happy to offer tips on where to buy jenever or other local products once your tasting concludes.

Why Travelers Will Love This Experience

First, the quality of the tastings stands out. The chocolates are sourced from top Belgian chocolatiers, and the jenevers are carefully selected to showcase traditional and aged varieties. Second, the personalized guidance from knowledgeable hosts makes the session engaging and educational. You’ll leave not only with a full belly of delightful flavors but also a richer understanding of Belgium’s craftsmanship.

In addition, the historic setting of the Flemish stairhouse lends a sense of place you won’t get in a modern tasting room. It’s this combination of history, craftsmanship, and intimate atmosphere that makes this tour special.

One review summed it up: “The host was incredibly knowledgeable and welcoming. The explanations of the origins of the drink were great and scenting exercise at the beginning was great fun.” That kind of genuine storytelling and connection is what makes this experience memorable.

Analyzing the Value

At $91.92 per person, this experience offers a substantial tasting of eight products (five jenevers and six chocolates), plus expert narration — a fair price considering the quality and intimacy. For those interested in Belgian craft beyond beer, it’s an excellent way to explore flavors that aren’t as well-known internationally but are deeply rooted in local tradition.

Who Should Book This Tour?

This tasting is ideal for foodies, curious travelers, or couples looking for a relaxed, intimate activity. It’s particularly suitable for anyone who appreciates craftsmanship or wants to understand a new spirit like jenever. Because it’s a small group with a maximum of six, it’s perfect for those seeking personalized attention.

Travelers with food allergies or sensitivities should inform the shop beforehand, as artisanal products may contain traces of common allergens. Keep in mind, this is an alcohol-focused activity, so participants must be 18 or older.

Final Thoughts

The Chocolate and Jenever Tasting in Ghent offers a wonderful opportunity to enjoy a different side of Belgium’s culinary scene. It’s a well-balanced experience that blends authentic, high-quality products with engaging storytelling, all in a historic setting. Whether you’re a chocolate lover, a spirit enthusiast, or simply looking for a unique cultural activity, this tour promises a memorable taste of Ghent’s craftsmanship.

It’s best suited for those who enjoy tasting experiences in an intimate environment—perfect for couples, small groups, or solo travelers wanting a behind-the-scenes look at Belgium’s artisanal treasures. The combination of delicious chocolates, complex jenevers, and knowledgeable guides makes it a worthwhile addition to any Ghent itinerary.

FAQs

Is this tour suitable for children?
No, because it involves tasting strong alcoholic spirits, and participants must be at least 18 years old.

How long does the tasting last?
Approximately 1 hour and 30 minutes, making it a manageable activity for an evening outing.

Where does the experience take place?
At the Chocolade Ambassade, a historic chocolate shop just around the corner from Ghent’s Gravensteen Castle.

What is included in the price?
You get to sample 4 local jenevers (including a 10-year aged variety), 1 jenever product, and 6 artisanal chocolates from Belgian chocolatiers, along with water.

Can I purchase products after the tasting?
Yes, you can buy chocolates and receive recommendations for where to find jenever and other local products in Ghent.

How do I book this experience?
It’s best to book at least a month in advance, as it’s a popular activity. Bookings are flexible with free cancellation up to 24 hours beforehand.

Is transportation included?
No, transportation is not included, so plan your arrival at the meeting point accordingly.

Whether you’re a connoisseur of sweets or spirits, or just want a relaxed, authentic taste of Ghent’s craftsmanship, this tour offers a delightful and insightful journey into Belgium’s lesser-known culinary delights.