Chocolate Factory Tour & Tasting from 1915 in Turin

If you’re a chocolate lover and find yourself in Turin, this Chocolate Factory Tour & Tasting from 1915 offers a delicious peek into the city’s sweet past. Led by passionate guides, you’ll explore a historic factory that has been crafting fine chocolates for over a century. It’s a perfect mix of history, craftsmanship, and flavor, especially for those curious about how your favorite treats come to life.

What we love about this experience is how it combines storytelling with tasting—giving visitors a genuine sense of the artisanal process and the tradition behind Turin’s beloved chocolates. Plus, the chance to taste the freshest chocolates of the day makes it truly special. One potential downside? The tour duration is just about an hour, so if you’re craving a deep dive into chocolate-making, you might wish for a longer session. Still, it hits a sweet spot for couples, families, and groups seeking a memorable and authentic taste of Turin’s confectionery story.

This tour is ideal for anyone eager to learn not just about chocolates, but about a local craft handed down through generations. Whether you’re a casual chocolate enthusiast or a dedicated connoisseur, you’ll find plenty to enjoy here.

Key Points

• Authentic experience: Visit a factory established in 1915, steeped in tradition.
• Tasting opportunity: Sample the freshest production plus two premium chocolates.
• Educational insight: Learn how cocoa beans are transformed into chocolate by expert chocolatiers.
• Cultural flavor: Discover Turin’s historic connection to the world of chocolate and Gianduja.
• Family-friendly: Suitable for couples, families, and groups looking for a fun, tasty outing.
• Small group: Intimate experience with a limit of 10 participants enhances personal interaction.

You can check availability for your dates here:

The Experience: An Inside Look at Turin’s Chocolate Heritage

When you arrive at Peyrano’s shop and factory in Corso Moncalieri, you step into a piece of Turin’s confectionery history. Established in 1915, Peyrano has become synonymous with artisanal chocolates, especially the famous Gianduja—a creamy blend of chocolate and hazelnuts that Turin loves. The shop’s vintage charm immediately sets the tone, making you feel like you’re stepping back into a time when craftsmanship mattered.

The guided tour, lasting about 45 minutes, takes you through the different stages of chocolate production. Led by a knowledgeable chocolatier, the guide explains the meticulous process of turning raw cocoa beans into the chocolates you see on store shelves. You’ll see the machinery and techniques that have been passed down through generations, giving you a real appreciation for the skill involved.

One of the tour’s highlights is the demonstration of artisanal methods, which you might find particularly engaging. While the demonstration is available on weekdays (excluding weekends), the core of the experience—learning about the process and sampling—remains captivating. You’ll gain an understanding of how Peyrano’s carefully selected ingredients come together to produce their signature treats.

Tasting and Sampling: Savoring the Fruits of Their Labor

No chocolate tour is complete without tasting, and Peyrano doesn’t disappoint. You’ll get to try the freshly made chocolates of the day, which offers a slice of chocolate heaven with every bite. This is not mass-produced candy but a carefully crafted product that highlights the artisanal quality.

Along With the fresh chocolates, you’ll have two premium chocolates to sample—giving you a taste of their most refined creations. Many reviews mention how these chocolates are “delicious,” and some highlight the “perfect balance of flavors.” The fresh, high-quality ingredients really shine through, making each bite a memorable experience.

The tasting segment is a highlight that allows you to reflect on what you’ve learned. It’s a great way to compare the different textures and flavors of the chocolates, especially for those who enjoy exploring the nuances of fine confections. As one reviewer put it, “The chocolates were so fresh and flavorful, it felt like a treat curated just for me.”

The Itinerary: What to Expect on Your Visit

Your tour starts at Peyrano’s shop in Corso Moncalieri, where a small group will gather for a relaxed, personal experience. The guided part of the visit lasts roughly 45 minutes, during which you’ll walk through the production process, ask questions, and see the artisanal techniques in action.

Following the tour, there’s a dedicated 15-minute tasting session, where you can sample the chocolates of the day and two premium varieties. This is an ideal time to savor each flavor, ask more questions, or just enjoy the moment.

The entire experience, including the tour and tasting, generally lasts between 1 and 1.5 hours, making it a suitable option for those with tight schedules or as a delightful addition to a day of sightseeing in Turin.

Practical Details: What You Need to Know

Meeting Point is at Peyrano’s shop & factory in Corso Moncalieri, 47. Arrive on time to ensure you don’t miss the start. The tour is offered in multiple languages, including English, Italian, French, and Spanish, with a live guide leading the way—adding a personal touch.

Duration is approximately 1 to 1.5 hours, and group sizes are limited to 10 participants, which helps keep the experience intimate and engaging. The tour is free to cancel up to 24 hours in advance, offering flexibility for your travel plans.

Price is reasonable considering the quality of the experience and the inclusion of multiple tastings. You’ll leave with a better understanding of artisanal chocolate-making and some delicious samples to enjoy later.

Note: This activity is not recommended for those allergic or intolerant to hazelnuts, as they are a key ingredient in Peyrano’s Gianduja chocolates.

More Great Tours Nearby

Why This Tour Offers Good Value

Compared to larger, more commercial chocolate tours, this experience provides a genuine insight into Turin’s historic chocolate craftsmanship. The personal guidance from a local chocolatier, combined with tasting some of the freshest chocolates around, makes it well worth the modest price. It’s especially valuable for travelers interested in authentic local traditions rather than just sweet treats. Plus, the small group setting ensures you won’t be just another face in the crowd.

Who Should Consider This Tour?

If you’re passionate about food and enjoy learning about local crafts, this tour will satisfy your curiosity. It’s ideal for couples looking for a romantic, sweet experience or families wanting a fun, educational outing. Foodies and chocolate enthusiasts will appreciate the artisanal quality and detailed explanations. And those interested in Turin’s history will find the factory’s legacy fascinating.

Final Thoughts: A Sweet Slice of Turin’s Heritage

This historic chocolate factory tour offers a charming, flavorful glimpse into Turin’s confectionery traditions. The combination of storytelling, high-quality tastings, and a beautiful setting makes it a worthwhile experience. It’s a chance to see the craftsmanship behind your favorite chocolates and understand why Peyrano has been a beloved name for over a century.

You’ll leave with not only a better appreciation for artisanal chocolates but also a handful of delicious samples and memories of a unique local experience. Whether you’re a dedicated chocoholic or just looking for a sweet break from sightseeing, this tour delivers on authenticity and flavor.

FAQ

Is this tour suitable for children?
Yes, families with children are welcome, especially those who love chocolate. Just keep in mind the tasting is geared towards adults, and children should be supervised around machinery.

Can I buy extra chocolates during the tour?
Yes, extra chocolates are available for purchase separately. Many visitors find taking home a box or two makes a lovely souvenir.

What languages are available for the tour?
The tour is conducted in English, Italian, French, and Spanish, with a live guide to help you understand each step.

How long is the tour?
The entire experience lasts roughly 1 to 1.5 hours, including the guided visit and tasting.

Is it possible to cancel the tour?
Yes, you can cancel free of charge up to 24 hours before the scheduled start, offering flexibility if your plans change.

Are there any dietary restrictions to consider?
The tour contains hazelnuts, so it’s not suitable for allergy sufferers or those intolerant to nuts.

To sum it up, this Chocolate Factory Tour & Tasting is a delightful way to connect with Turin’s chocolate-making tradition. It combines history, craftsmanship, and delicious flavors in a small-group setting that’s both educational and fun. Perfect for those who want a genuine, tasty experience that showcases Italy’s artisanal spirit.

You can check availability for your dates here: