The Experience PLUS Program is an exhilarating opportunity for Ferrari enthusiasts. Launched in 2022, the program offers a thrilling 5-hour adventure that includes a 20-minute test drive of iconic models like the 458 or 488 Spider. Participants also enjoy exclusive access to the Ferrari Museum and Enzo Ferrari Museum, as well as a delectable 4-course Italian lunch. With a starting price of $325.73 and flexible booking options, the Experience PLUS Program provides a personalized experience that’s worth exploring further. What exactly sets this program apart, and how does it cater to the needs of today’s travelers?
Good To Know

- The Experience PLUS Program offers a premium Ferrari-focused tour experience, including a 20-minute test drive and visits to the Ferrari Museum and Enzo Ferrari Museum.
- The program has a starting price of $325.73 and features a lowest price guarantee, free cancellation, and a reserve now, pay later option.
- To participate, customers must be at least 18 years old with a valid driving license, and non-EU citizens require an international driving license.
- Customers can expect exceptional service, personalized experiences, priority booking, and exclusive access to tours not available to standard users.
- The program is committed to responsible tourism practices, supporting local communities, and providing sustainable travel experiences.
Pricing and Availability
The Experience PLUS Program offers a starting price of $325.73. Customers can take advantage of the Lowest Price Guarantee, ensuring they get the best deal.
What’s more, the program features free cancellation up to 24 hours before the experience, with a full refund available for cancellations made in advance. Travelers can also reserve now and pay later, with no deposit required at booking.
The tour duration is approximately 5 hours, and the program emphasizes scheduling flexibility to accommodate individual needs. Participants must sign a liability release form at the start of the activity, and municipal regulations for high-speed car rentals are reviewed.
You can also read our reviews of more tours and experiences in Maranello.
Tour Overview and Highlights

Launched in 2022, the Experience PLUS Program aims to enhance the customer experience by offering a full Ferrari experience during a 6-hour tour.
The program includes a 20-minute test drive of either a Ferrari 458 or 488 Spider. Participants will also visit the Ferrari Museum and Enzo Ferrari Museum.
A 4-course Italian lunch at a local restaurant is provided, and the tour concludes back at the original meeting point.
The program targets travelers seeking personalized experiences and focuses on quality service and customer satisfaction, providing exclusive benefits and unique offerings not available to standard users.
Program Requirements and Accessibility

To participate in the Experience PLUS Program, travelers must meet a few key requirements. The minimum age requirement is 18 years, and a valid driving license for at least 1 year is necessary. Non-EU citizens also need an international driving license.
The tour isn’t wheelchair accessible, but strollers are allowed. Service animals are permitted, and infants must sit on laps.
While the experience caters to a wide range of travelers, it’s crucial to consider these accessibility factors when booking.
The Experience PLUS Program give you a personalized and exclusive travel experience, ensuring participants can fully enjoy the Ferrari driving adventure.
Customer Feedback and Ratings

Overwhelmingly positive reviews from travelers highlight the immersive and exhilarating driving experiences offered through the Experience PLUS Program.
The tour has an impressive overall rating of 5.0 from 8 reviews, with customers praising the warmth and professionalism of the staff.
Participants note the exclusive access to the Ferrari Museum and Enzo Ferrari Museum, as well as the delectable 4-course Italian lunch, as standout features.
Based on the feedback, future customers can expect an unforgettable Ferrari-centric adventure filled with incredible driving thrills and culture.
The strong customer satisfaction ratings reflect Viator’s commitment to delivering premium experiences that exceed expectations.
Key Program Features and Benefits

The Experience PLUS Program provides travelers with a host of exclusive benefits and unique offerings.
Participants can enjoy priority booking, personalized recommendations, and enhanced customer support.
Some of the key features of the program include:
- Access to exclusive tours and activities not available to standard users
- Tailored itineraries that match individual interests and preferences
- Opportunities for feedback to improve services and shape future offerings
- Increased flexibility in booking and cancellations, including a reserve now and pay later option
Future Developments and Enhancements

As the Experience PLUS Program continues to evolve, Viator plans to expand its offerings and enhance the overall experience for participating travelers. Future developments include integrating advanced technologies for better personalization, exploring partnerships with local businesses, and continuously assessing customer feedback to drive improvements.
| Feature | Description |
|---|---|
| Expanded Partnerships | Collaborations with local vendors and operators to provide unique experiences |
| Personalization Upgrades | AI-powered recommendations and customized itineraries based on user preferences |
| Feedback Incorporation | Systematic collection and implementation of customer input for service enhancements |
Commitment to Service and Sustainability

Viator’s unwavering commitment to service and sustainability is a cornerstone of the Experience PLUS Program. The company’s dedication to exceptional customer care is evident in its highly trained staff, who are renowned for their warmth and professionalism.
Plus, Viator’s focus on responsible tourism practices includes:
- Minimizing environmental impact through eco-friendly tour operations
- Supporting local communities and small businesses
- Promoting sustainable travel experiences that educate and inspire participants
Frequently Asked Questions

What Is the Dress Code for the Ferrari Driving Experience?
The Ferrari driving experience does not have a formal dress code. Participants are advised to wear comfortable, casual clothing and closed-toe shoes that allow for ease of movement during the test drive portion of the activity.
Are Food Allergies or Dietary Restrictions Accommodated?
The tour provider accommodates food allergies and dietary restrictions. Participants can notify the staff in advance, and the 4-course Italian lunch at a local restaurant will be adjusted to meet their needs.
Are Professional Photos or Videos of the Experience Available?
The tour provider offers professional photography and videography services throughout the experience. Participants can purchase photo and video packages to capture their Ferrari driving adventure and museum visits as memorable keepsakes.
Can the Experience Be Customized for Special Occasions?
The experience can be customized for special occasions. Travelers can work with the tour provider to personalize the itinerary, activities, and dining options to fit their needs and make the experience more memorable.
What Safety Precautions Are in Place During the High-Speed Driving?
The tour includes safety precautions such as a liability release form and review of municipal regulations for high-speed rentals. Experienced instructors provide guidance to ensure a secure and thrilling driving experience.
Sum Up
The Experience PLUS Program offers an unparalleled Ferrari adventure, providing exclusive access to renowned museums and a delectable Italian lunch. With its flexible pricing and booking options, the program caters to travelers seeking personalized experiences. The program’s commitment to service and sustainability further enhances its appeal, making it a top choice for those seeking an exhilarating and unforgettable Ferrari-inspired excursion.
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