Imagine learning about traditional Italian cured meats in a setting that feels more like visiting a friend’s farm than a tourist attraction. That’s exactly what the Flavours of Gubbio tour offers—a chance to taste authentic, handmade salami paired with local wines and cheeses, all while gaining insights from passionate hosts. This experience, located just outside Perugia in the charming town of Gubbio, promises a blend of delicious food, genuine storytelling, and a behind-the-scenes look at traditional Italian craftsmanship.
What we love about this tour is its personalized approach. Carlo and his team make you feel like part of the family, explaining each step of the process of making salami of wild black pork, a delicacy that’s hard to find outside Umbria. Plus, the opportunity to see the farm animals living free-range adds a rustic authenticity that many food tours lack. However, because it’s a small-group experience, booking well in advance—often 65 days ahead—is recommended, especially during peak seasons.
This experience is ideal for food lovers, cultural enthusiasts, and anyone interested in authentic Italian traditions. If you’re seeking a relaxed, informative, and tasty outing that’s more than just a tasting—this is your match. Just keep in mind that it doesn’t include dinner, so plan your day accordingly if you want a full meal afterward.
Key Points
- Authentic craftsmanship: Learn how traditional salami of wild black pork is made, step-by-step, from passionate local producers.
- Genuine environment: The farm setting offers a glimpse of free-grazing animals and authentic rural life.
- Tastings and products: Enjoy a selection of local wines, cheeses, and preservative-free artisanal salami, with the chance to buy directly from the producer.
- Limited seats: Due to its intimate nature, booking in advance is highly recommended, especially if you want to secure a spot.
- Informative guides: Carlo and Olivero bring a wealth of knowledge, sharing stories and tips that enrich the tasting experience.
- Value for price: At around $36 per person, this tour offers a deep dive into local flavors and craftsmanship that feels well worth the cost.
The Experience in Detail
You can also read our reviews of more tours and experiences in Perugia.
The Meeting Point and Accessibility
Your day begins at Villa Contessa, located at Frazione S. Bartolomeo di Burano, just outside Gubbio. The meeting point is straightforward to find, and the tour runs Monday through Saturday from noon until late evening (12:30 PM to 9:30 PM). The group size is capped at 40 travelers, but the actual experience tends to be much more intimate, thanks to personalized attention from Carlo and his team.
The Guided Tour: From Farm to Fork
Once seated, Carlo and Olivero take you through the entire process of crafting homemade cold cuts from wild black pork. You’ll learn how traditional recipes are kept alive, and how passion and patience are key. Watching or hearing about the process—perhaps even witnessing live demonstrations—adds a layer of appreciation that transforms a simple tasting into a genuine education.
The farm setting itself is a highlight. You might request to see the animals, which are free to graze on the estate—an important detail for those concerned about animal welfare or simply curious about rural life in Italy. This connection to the land and animals underscores the authenticity of the products.
Tasting and Flavor Exploration
The highlight, of course, is the tasting. Expect a selection of artisan salami, made without preservatives, highlighting the wild black pork’s unique flavor. Accompanying this are wines, cheeses, and the famous Crescia di Gubbio—a local flatbread that perfectly complements the meats. The host’s knowledgeable explanations help you appreciate each bite, making this more than just a snack but a lesson in Umbrian culinary tradition.
The Opportunity to Purchase Products
Post-tasting, you’re free to buy directly from the farm. This offers excellent value for those wanting to take home some of the high-quality products, which might include salami, wine, or other local specialties. It’s an authentic way to bring a bit of Gubbio’s flavor home.
Authenticity and Value
The price of around $36.12 per person covers two hours of guided tasting, education, and the chance to see farm animals—an excellent deal considering the quality and depth of experience. It’s rare to find such a comprehensive, authentic culinary encounter at this price point, especially with the added benefit of seeing how traditional Italian products are made.
What the Experience Isn’t
It’s important to note that this tour does not include a full meal or dinner, so plan accordingly. It’s primarily a tasting and educational experience, perfect for those who want to deepen their understanding of local food traditions without the commitment of a lengthy restaurant visit.
Who Should Book This Tour?
This experience suits foodies eager to understand Italian cured meats, travelers interested in rural farm life, and those looking for a meaningful, small-group activity in Umbria. It’s especially appealing if you value authentic craftsmanship and want to support local producers. The tour’s relaxed pace and personal storytelling make it accessible for most travelers, but those with mobility concerns should note the farm setting.
The Sum Up
For anyone visiting Perugia or Gubbio wanting a taste of true Italian tradition, the Flavours of Gubbio tour is a gem. It combines tasty, preservative-free salami, local wines, and cheeses with a behind-the-scenes view of how these products are made—crafted with passion and respect for tradition. The hosts’ enthusiasm and knowledge elevate the experience, making it informative as well as delicious. The farm setting, with its roaming animals and rustic charm, adds an authentic touch that’s hard to match.
Though it’s a short two-hour visit, the memories and flavors you take home will linger. It’s particularly well-suited for those who enjoy learning about local food practices, appreciate genuine stories, and seek to support small-scale producers. With limited seats and high demand, booking ahead is a must—so plan your visit to Gubbio accordingly.
This tour offers excellent value for the quality and authenticity it delivers. It’s a charming, flavorful way to connect with Umbria’s culinary roots and enjoy a genuine taste of Italy, far beyond typical tourist fare.
FAQ
Is this tour suitable for vegetarians?
No, because the focus is on tasting homemade cold cuts of wild black pork, so vegetarians might find it less relevant.
Does the tour include a full meal?
No, the experience includes tastings of salami, cheese, and wine, but not a full dinner.
Can I see the farm animals?
Yes, on request, you can see the animals living freely on the estate, which adds a lovely rustic element to the visit.
What is the price of the tour?
It costs approximately $36.12 per person, offering a well-rounded tasting experience.
How long does the tour last?
The experience lasts about 2 hours, making it a manageable and enjoyable activity without taking up your entire day.
Do I need to book in advance?
Yes, as it’s a popular experience booked on average 65 days ahead. Limited seats fill quickly, especially during peak times.
Is this experience suitable for children or families?
Most travelers can participate, and the friendly atmosphere makes it suitable for families, though children should enjoy tasting and farm visits.
Are there any dietary restrictions to be aware of?
The tour features traditional meat products, so vegetarians or those with specific dietary restrictions should plan accordingly.
This detailed look at the Flavours of Gubbio highlights an authentic, delicious, and educational journey into Umbrian culinary traditions—a perfect addition to your Italian itinerary.
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Not for you? Here's more nearby things to do in Perugia we have reviewed
- Flavours of Gubbio: Tastings of Salami Black Pork Brado
- Walk through Spoletos historic center & lunch with Chef Stefano
- Gold tasting in the Oil Mill in Umbria
- Street Food Tour with Authentic Gelato Tasting in Spoleto
- Exclusive private tour of Perugia
- Perugia Walking Tour with Audio and Written Guide by a local
- Perugia, from the Etruscans to the Middle Ages and the Renaissance Private Tour
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- Taste Perugia Food Tour Led by Local
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