If you’re planning a trip to Traverse City and want to explore its legendary wine scene without the constraints of a typical bus tour, this FLEXIBLE Old Mission Peninsula Wine Tour might just be your ideal choice. Promising a more intimate, custom experience with luxury SUVs and real wine experts, it’s designed for travelers who prefer a laid-back, personalized approach to wine tasting.
What sets this tour apart? First, it offers the freedom to choose your stops—you’re not stuck on a fixed itinerary or a crowded party bus. Second, the guides are seasoned wine connoisseurs, not just drivers, so you get genuine recommendations and insights.
One potential consideration is the cost—at $69 per person, it’s a bit more than the usual group tour, but many find the added flexibility, comfort, and expert guidance well worth the investment. This experience suits couples, small groups, or anyone wanting a relaxed, VIP-style day on Old Mission Peninsula, especially if you appreciate personalized service and scenic views.
Key Points

- Freedom to Customize: Pick your favorite wineries or let your guide suggest the best spots.
- Luxury Transportation: Travel comfortably in upscale SUVs, avoiding the party bus scene.
- Expert Guides: Guides are wine enthusiasts and experienced drivers, providing authentic insights.
- Inclusive Samples: Wine tastings are included, though food and bottles are extra.
- Flexible Group Size: Small, semi-private groups enhance intimacy and personalized attention.
- Stunning Views: Many stops feature spectacular vistas of Grand Traverse Bay and the surrounding landscape.
A Detailed Look at the Old Mission Peninsula Wine Experience
You can also read our reviews of more wine tours in Traverse City
The Concept of Flexibility and Quality
The biggest draw here is flexibility. Unlike traditional bus tours that follow a set route and schedule, this tour asks you to share your wine “wishlist.” Whether you’re eager to revisit a favorite winery or explore new ones, your guide will do their best to accommodate. This aspect makes it more suited to seasoned wine lovers or anyone eager to craft their perfect day.
The tour costs $69 per person, which might seem moderate, but this includes professional guides and luxury SUV transportation. Since the tour is semi-private—groups over 6 get a second vehicle—there’s a more relaxed, intimate atmosphere than you might find on larger buses.
The Itinerary Breakdown
The tour visits 4 wineries, with some options to include stops at Old Mission Distillery or other favorites on the list. The stops include some of the top-rated vineyards in Traverse City, such as:
- Hawthorne Vineyards: A local favorite for reds and whites, where visitors can buy flights, by-the-glass, or bottles, and even join the wine club if they wish. It’s noted as one of the best vineyards in the area, with a friendly atmosphere — perfect for relaxing and tasting some top-notch wines.
- Chateau Chantal: Sitting atop the highest point on Old Mission Peninsula, this winery boasts spectacular panoramic views of East Bay and the surrounding land. The tasting room offers flights and bottles, and the scenery alone makes it worth the visit.
- Brys Estate: One of Michigan’s Top Ten wineries, famous for the Froze’ — a frozen wine that has become a signature drink. Visitors often praise Brys for its lively atmosphere and unique offerings.
- Bonobo Winery: Known for wines that make guests feel like movie stars, this winery is a highlight for many. It offers flights, bottles, and a chance to taste some extraordinary wines in a stylish setting.
- Grand Traverse Bay: While not a winery, this stop offers stunning views of the bay itself, with plenty of photo opportunities. It’s a chance to soak in the landscape that makes Traverse City special.
- Bowers Harbor Vineyards: One of the original wineries established in 1991, this spot offers a historic feel and a variety of wines, with the chance for tastings and purchase.
What You Can Expect at Each Stop
Each winery visit lasts roughly 50 to 55 minutes, giving enough time to taste, purchase, and enjoy the scenery without feeling rushed. The wine samples are included in the price; however, flights, bottles, and food are extra.
Guides are well-versed in wine recommendations, making personalized suggestions based on your taste preferences. The tours are air-conditioned and run in luxury SUVs like Cadillac Escalades or GMC Yukons, which mean a comfortable ride through the scenic countryside.
Benefits of Private and Semi-Private Tours
Traveling in smaller groups creates a more relaxed environment. You can easily ask questions, take photos, or simply enjoy the scenery without feeling like you’re part of a noisy herd. The tour owner, a U of M graduate, and the guides are all local experts who can weave stories about the region, the wineries, and the landscapes.
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The Unique Selling Point: No Party Bus
Unlike many tours that rely on party buses or shuttles, this experience emphasizes luxury and comfort. It’s designed for those who want a VIP experience—more relaxed, more personalized, and with a focus on quality over quantity.
The Value of the Experience
For $69, you’re not just paying for transportation; you’re paying for an expert-guided, customizable wine tour in an upscale vehicle. Given that wine samples are included and the guides provide genuine recommendations, many find this to be excellent value. You can also purchase wines at each stop, which offers a way to take home a piece of Traverse City.
Who Is This Tour Best For?

This tour is perfect for small groups or couples wanting a more personalized, flexible wine experience. It’s ideal for travelers who appreciate scenic views, learning about wine, and avoiding the party bus vibe. If you’re serious about discovering the best wines of Traverse City without feeling rushed or crammed into a large group, this is a great fit.
It also suits those who want luxury and comfort in their transportation and prefer expert guidance over generic commentary. The flexible nature makes it appealing whether you’re celebrating a special occasion or just want a laid-back day exploring the wine country.
The Sum Up

The FLEXIBLE Go Where You Want Old Mission Peninsula Wine Tour offers a refreshing alternative to standard wine tours. Its emphasis on customization, comfort, and expert guidance makes it stand out for travelers seeking a more authentic and relaxed experience. The scenic stops, coupled with stunning views of Grand Traverse Bay, ensure you’ll leave with not just wine knowledge but also memorable vistas.
This tour is best suited for those who value personalized service and wish to avoid the crowded party bus scene. Its flexible, semi-private approach creates a more intimate setting, perfect for wine enthusiasts or those celebrating something special.
While the price is higher than many group tours, many guests find the combination of luxury transport, expert insights, and scenic stops makes it a worthwhile investment. Whether you’re a seasoned wine lover or a curious traveler wanting a taste of Traverse City’s best, this experience delivers both quality and comfort.
FAQ

How many wineries will we visit?
You will visit 4 wineries on your standard tour, with options for some variation based on your preferences and guide suggestions.
Is this tour suitable for beginners?
Absolutely. The guides are wine enthusiasts who can tailor recommendations to your taste, whether you’re new to wine or a connoisseur.
What’s included in the tour price?
Wine samples or flights are included at each stop. The tour also covers the cost of luxury SUV transportation and expert guides.
Can I pick my wineries?
Yes, you can tell your guide your preferences or “wishlist.” The tour is flexible, and guides will try to accommodate your favorite wineries or suggest new ones.
Are food or bottles included?
No, food, bottles, and glasses are extra. You can purchase wines at the wineries, and food is available for purchase separately.
How long is the tour?
The tour lasts approximately 4 to 5 hours, depending on stops and group preferences.
What kind of vehicle is used?
Luxury SUVs like Cadillac Escalades, GMC Yukons, or Tahoes are used, providing a comfortable and stylish ride.
Is pickup available?
Yes, pickup and drop-off are offered within downtown Traverse City, including some hotel pick-ups.
What’s the group size?
Most groups are small, with a maximum of about 12 travelers, ensuring a more intimate experience.
How do I book this tour?
You can book online through Viator or contact Movie Stars Wine Tours directly for reservations and questions.
This wine tour blends the best of scenic beauty, personalized service, and expert guidance—making it an appealing choice for those who want a relaxed yet informative day exploring Traverse City’s vineyards.
More Wine Tours in Traverse City
- NON BUS VIP Cadillac Escalade Traverse City Old Mission Wine Tour
- NON BUS BRYS Estates FROSE’ Traverse Old Mission Wine Tour
- NON BUS GIRLS TRIP Traverse City Old Mission Wine Tour
- NON BUS Old Mission Wine And Distillery Sunset Tour – 4 STOP
- NON BUS Traverse City Beer/Lager and Distillery Wine Tour
- Elk Rapids: Torch Lake Area Movie Star Wine Tour (No Bus)
More Tours in Traverse City
- NON BUS VIP Cadillac Escalade Traverse City Old Mission Wine Tour
- NON BUS BRYS Estates FROSE’ Traverse Old Mission Wine Tour
- NON BUS GIRLS TRIP Traverse City Old Mission Wine Tour
- NON BUS Old Mission Wine And Distillery Sunset Tour – 4 STOP
- NON BUS Traverse City Beer/Lager and Distillery Wine Tour
- Elk Rapids: Torch Lake Area Movie Star Wine Tour (No Bus)
More Tour Reviews in Traverse City
- NON BUS VIP Cadillac Escalade Traverse City Old Mission Wine Tour
- NON BUS BRYS Estates FROSE’ Traverse Old Mission Wine Tour
- NON BUS GIRLS TRIP Traverse City Old Mission Wine Tour
- NON BUS Old Mission Wine And Distillery Sunset Tour – 4 STOP
- NON BUS Traverse City Beer/Lager and Distillery Wine Tour
- Elk Rapids: Torch Lake Area Movie Star Wine Tour (No Bus)
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- NON BUS GIRLS TRIP Traverse City Old Mission Wine Tour
- NON BUS Old Mission Wine And Distillery Sunset Tour – 4 STOP
- NON BUS Traverse City Beer/Lager and Distillery Wine Tour
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