If you’re looking for a way to truly taste Florence beyond its postcard images and crowded landmarks, this private food and wine walking tour offers a delicious and intimate glimpse into local life. While Florence is famous for its art and architecture, its culinary scene holds just as many surprises—if you know where to look. This tour, capped at just 10 participants, promises a relaxed, personalized experience filled with authentic bites and stories that bring Tuscan traditions alive.
Two things that stand out immediately are the knowledgeable guides who make the history of Florence’s food feel alive and the generous tastings that often serve as a full meal. A possible consideration is the tour’s focus on central neighborhoods and markets, which means it’s mostly foot-based and might not suit those with mobility issues. But if you enjoy walking, exploring in small groups, and discovering hidden local favorites, this experience fits perfectly for food lovers and curious travelers alike.
Ideal for those wanting a local’s perspective on Florence’s culinary scene, this tour offers a more genuine alternative to tourist trap eateries. It’s particularly well-suited for visitors who appreciate tasting a variety of foods, learning stories behind each dish, and savoring wine in an authentic setting. Regardless of whether it’s your first visit or your tenth, this tour promises a memorable bite-sized adventure into Tuscany’s flavors.
Key Points

- Authentic Experiences: Visit family-run shops and local markets away from tourist-heavy areas.
- Expert Guides: Friendly, knowledgeable guides share insider stories about Florence’s food traditions.
- Gourmet Tastings: Enjoy enough samples to feel like you’re having a full meal, including wine and regional specialties.
- Personalized Group Size: Small groups of up to 10 ensure an intimate, relaxed atmosphere.
- Convenient Location: Starts at the Sant’Ambrogio neighborhood, a vibrant area loved by locals.
- Flexible & Practical: Mobile tickets and easy cancellation make planning straightforward.
Exploring the Itinerary: What You Can Expect

You can also read our reviews of more tours and experiences in Florence.
Discovering Sant’Ambrogio
Your tour begins in the lively neighborhood of Sant’Ambrogio, a place where locals shop and relax, far from the tourist crowds. Here, you’ll visit family-owned shops that have served the community for generations. We loved the way guides show genuine pride in their neighborhood, revealing hidden gems you might never find on your own. The tasting stops here include local specialties that capture the essence of Tuscan home cooking—cheeses, cured meats, and regional pastries.
One reviewer described the experience as feeling “like you are part of the local community,” which is exactly what makes this part of the tour stand out. You’ll get a sense of Tuscany’s authentic food culture, not just the tourist versions.
Passing by the Duomo and Historic Streets
Next, the group strolls along Florence’s cobbled streets, with occasional glimpses of the Cattedrale di Santa Maria del Fiore (the Duomo). While the admission ticket to the Duomo is not included, passing by this iconic structure adds a sense of place and history to your day. The guide shares snippets about Florence’s architectural marvels and how they intertwine with culinary traditions.
This part of the walk offers a scenic, relaxed pace, allowing you to soak in the atmosphere while sampling bites from local shops near the Basilica di San Lorenzo. The guide’s stories about Florence’s history and how it influences its cuisine make each tasting more meaningful.
Tasting at San Lorenzo and Beyond
The final part of your journey takes you to local shops near San Lorenzo, where a variety of tastings await. Expect to sample local cheeses, meats, pastries, and perhaps a sip of regional wine. One guest noted, “We enjoyed tasting many of the local cheeses, meats, and pastries,” highlighting how these moments are both delicious and educational.
Though admission tickets to the Basilica and Duomo are not included, the tour’s focus remains on food, culture, and local life. The guide’s insider knowledge makes these tastings more than just snacks—they’re stories of Tuscany’s culinary roots.
What’s Included & What’s Not
The tour includes tastings, wine, and bottled water, making it a satisfying experience that feels substantial without being overwhelming. The price of around $115 per person reflects the quality and the intimate nature of the tour, especially considering the personalized attention and local tastings you’ll enjoy. However, it’s worth noting that hotel pickup and drop-off aren’t included, so plan to meet at the designated starting point in Sant’Ambrogio.
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The Experience of a Guided Food Tour

Many guests have praised the knowledgeable guides—one called Christy “excellent, very knowable, and friendly.” The small group size ensures plenty of interaction and personalized attention, creating a welcoming atmosphere. Several reviews mention how the tastings felt like a real meal, with enough variety to satisfy even hearty appetites.
One guest even remarked, “It was the highlight of our Florence trip,” emphasizing how this tour combines education, authentic flavors, and a chance to see a side of Florence most travelers miss. Others appreciated the fabulous wine selection and the chance to learn about Tuscan culinary traditions directly from locals.
Practical Details & Tips

- The tour lasts approximately 3 hours, making it easy to fit into a day of sightseeing.
- Booking on average 57 days in advance suggests it’s popular, so plan ahead.
- With group discounts available, it offers good value for those traveling in groups.
- The meeting point at Via Giosuè Carducci is accessible near public transportation, easing logistics.
- Since most travelers can participate, it’s suitable for a wide range of ages and fitness levels—just wear comfortable shoes for walking.
Is This Tour Worth It?

Considering the enthusiastic reviews, the thoughtful selection of tastings, and the chance to explore local neighborhoods, this tour provides significant value for food lovers eager for an authentic taste of Florence. Although it does come at a moderate price, the experience of eating well, learning stories behind the dishes, and avoiding tourist traps makes it worthwhile.
The small group size and private options also enhance the experience, allowing you to ask questions and get personalized recommendations. Plus, the flexibility to cancel up to 24 hours in advance adds ease to planning your trip.
Who Should Book This Tour?

This experience is best suited for travelers who love food and wine, want a genuine local experience, and enjoy walking through scenic neighborhoods. It’s ideal for those seeking a relaxed, educational, and delicious introduction to Florence’s culinary scene. If you’re traveling with family, friends, or as a couple, the intimate setting and expert guides make it a memorable highlight. Conversely, if you prefer longer, more structured tours or are on a tight schedule, this might feel more like a flavorful sidestep than a full-day adventure.
Frequently Asked Questions

Is this tour suitable for vegetarians?
While the tour features local meats and cheeses, vegetarian options might be limited, but you can check with the provider beforehand for special requests.
How much walking is involved?
The tour involves walking through neighborhoods and along cobblestone streets. It’s moderate in length, but comfortable shoes are recommended.
Are children allowed?
Most travelers can participate, but check with the provider for specific age restrictions or family accommodations.
Are drinks included?
Yes, the price covers wine and bottled water, so you can enjoy local wines safely while exploring.
Can I cancel this tour?
Yes, full refunds are available if canceled at least 24 hours in advance, providing flexibility if your plans change.
Is the tour family-friendly?
While suitable for most, the focus on food tastings makes it ideal for those interested in culinary experiences rather than sightseeing for its own sake.
Final Word

If you’re after a practical, friendly, and tasty way to see Florence, this private food and wine tour ticks all the boxes. It steps off the beaten tourist path, offers a true taste of local life, and provides a generous sampling of regional flavors. The guides’ knowledge and warmth make it more than just a tasting—it’s a cultural experience you’ll remember long after your trip.
Perfect for foodies, small groups, and travelers who want a deeper connection to Florence beyond its famous art. It’s a smart choice for anyone eager to combine sightseeing with food adventure—and come away with genuine stories and flavors to take home.
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