Florence: Portofino & San Fruttoso Full Day Private Tour

Traveling from Florence to the Italian Riviera for a day might seem ambitious, but with this private tour, it’s more feasible and enjoyable than you might think. Designed for those craving a blend of breathtaking scenery, charming villages, and a touch of adventure, this full-day outing offers a curated experience that balances comfort, exploration, and cultural flavor. If you’re looking for a hassle-free way to see some of Italy’s most picturesque coastal spots—without the crowds—this tour is worth considering.

Two things we genuinely appreciate about this experience are the seamless transportation logistics and the ferry rides that provide unparalleled views of the coastline. Both make the day feel relaxed and visually rewarding. On the flip side, it’s not a tour for those wanting a guided, museum-style experience; you’ll be exploring largely on your own, with no guide to narrate the history or stories behind each site. That’s perfect for independent explorers or those happy to soak in the scenery at their own pace.

Ideal for travelers who value flexibility, scenic beauty, and authentic coastal villages, this tour suits those with a sense of adventure and a desire to see Italy’s lesser-known gems. It’s also perfect for visitors who want a comprehensive, private experience rather than a crowded group tour.

Key Points

• Unmatched scenic ferry rides offer spectacular views of the coastline and provide a relaxing way to travel between locations.
• Flexible exploration time in Portofino allows you to shop, dine, and wander at your own pace.
• A unique underwater highlight—the Cristo degli Abissi statue—adds an adventurous touch for swimmers and divers.
• Private transportation ensures comfort and convenience, especially after long drives.
• No guide included, giving you the freedom to explore or relax as you wish.
• Perfect for independent travelers who enjoy scenic routes and charming coastal atmospheres.

You can check availability for your dates here:

An In-Depth Look at the Tour Experience

This private tour offers a well-structured yet flexible way to experience some of Italy’s most stunning coastal spots, all within a manageable 10-hour window. It’s particularly well-suited for those who want a hassle-free day, with everything arranged in the background so you can simply enjoy the scenery and atmosphere.

Starting in Florence

The journey begins with hotel pickup in Florence, which is a major advantage. You won’t need to worry about navigating public transportation or figuring out complicated schedules; your driver, who speaks English, Russian, and Italian, will meet you at your hotel or designated spot. This is a huge plus for travelers with early or tight schedules. The van ride from Florence to Santa Margherita Ligure takes approximately 2.5 hours, giving you plenty of time to relax and enjoy the changing landscapes from the city’s historic streets to the lush hills and coastlines of Liguria.

Santa Margherita Ligure and Ferry Rides

Once you arrive in Santa Margherita Ligure, the tour transitions seamlessly to a short ferry cruise—about 45 minutes—heading to Portofino. These ferry rides are among the tour’s highlights, offering spectacular views of the rugged coastline, colorful villages, and shimmering waters. Many reviews emphasize how these moments are the real photographic treasures of the day—”the views from the boat are stunning and truly unforgettable.”

Exploring Portofino

Portofino itself is often described as a postcard come to life—a tiny harbor town with pastel-colored buildings, chic boutiques, and a relaxed vibe. You’ll have ample free time to roam the narrow streets, browse shops, and soak in the scenery. For lunch, many choose to sit at a seaside restaurant, enjoying fresh seafood and pasta with a backdrop of boats and the vibrant waterfront. Since lunch isn’t included in the tour, it’s worth planning ahead or bringing some snacks.

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From Portofino to San Fruttuoso

After exploring, the adventure continues with another ferry ride, this time to San Fruttuoso—a tranquil bay accessible only by boat or foot. Here, the main attraction is the Cristo degli Abissi, a submerged statue of Christ that adorns the seabed. Swimmers and divers find this a compelling sight, and even non-divers can enjoy the small beach and clear waters. Reviewers note that “swimming here is a special thrill, and the water is refreshingly clean.” For those who prefer not to swim, there’s plenty of time to relax and take in the peaceful surroundings.

Return Journey and Reflection

After a leisurely visit to San Fruttuoso, the group returns to Santa Margherita Ligure by ferry, where your driver awaits to bring you back to Florence. The return trip, approximately 2.75 hours, offers another chance to admire the scenery, chat with fellow travelers, or simply unwind.

Practical Details & Value

The tour encompasses hotel pickup and drop-off, private transportation, ferry rides, and onboard water, making it a convenient all-in-one package. No guide is included, so you’re free to explore or relax at your own pace, but this also means the experience is tailored to your interests. The private group setting enhances comfort, especially if you’re traveling with family or friends.

Pricing, as with many private tours, might seem high initially, but when you consider the cost of individual transportation, ferry tickets, and the convenience of a personalized itinerary, it provides solid value—especially if you’re craving a hassle-free day without the stress of logistics.

What the Reviews Say

Travelers consistently mention the “stunning views” from the ferry rides as the highlight of this experience. One reviewer wrote, “The views from the boat are breathtaking, and it’s the best way to see the coastline.” Others appreciate the flexibility: “Having free time in Portofino to wander and eat as I pleased was perfect.” Some mention that the lack of a guide meant some background information was missing, but overall, most found the freedom and scenic routes more than made up for it.

A few note that the tour is quite full during the summer months, so planning for early booking and bringing essentials like swimsuits and towels is advised. The ease of the pickup and drop-off is often praised, making this a stress-free way to combine sightseeing with relaxation.

Final Thoughts: Who Is This Tour Best For?

If you love scenic beauty, charming towns, and hassle-free logistics, this full-day private trip from Florence offers a compelling way to experience the Italian coast. It’s especially suited for travelers who value freedom of exploration—you can stroll, shop, or swim without being tied to a guide’s schedule. The ferry rides are a major selling point, providing some of the most striking views you’ll find along the Ligurian coast—perfect for photography and memory-making.

This tour is ideal for independent-minded travelers, small groups, or families who appreciate comfort and personalized service. Keep in mind, there’s no included guide for historical context, so you might want to supplement with your own reading or audio guides about the region.

While it’s a long day, the balance of scenic rides, free exploration, and relaxed pace makes it a worthwhile option for those eager to see the coast without the crowds or hassle of organizing multiple separate transportation pieces. Just remember to bring swimwear, some snacks, and your camera — the views are truly unforgettable.

Frequently Asked Questions

Is transportation provided throughout the day?
Yes, the tour includes private transportation from Florence to Santa Margherita Ligure and back, along with ferry rides between the coastal villages.

How long is the travel time from Florence?
The van ride from Florence to Santa Margherita Ligure takes approximately 2.5 hours, making it a reasonable start to a full day of exploring.

Are meals included?
No, lunch is not included. Travelers can choose to dine in Portofino or bring their own snacks. Many enjoy a seaside meal, but it’s a good idea to plan ahead.

Is a guide included in the tour?
No, this is a private, guided-only by your driver. You’re free to explore each location at your own pace without a guide narrating history or stories.

Can I swim at San Fruttuoso?
Yes, you can swim and enjoy the waters, especially to see the Cristo degli Abissi underwater statue. Bringing swimwear and towels is recommended.

Is this tour wheelchair accessible?
Yes, the tour is wheelchair accessible, which broadens its appeal for travelers with mobility needs.

What should I bring?
Bring swimwear, towels, sunscreen, a hat, and camera. Comfortable shoes for walking are also advisable when exploring the towns.

In The Sum Up

This private tour from Florence to Portofino and San Fruttuoso offers a wonderful blend of scenic ferry rides, charming villages, and underwater sights—all wrapped in a flexible, hassle-free package. Its focus on comfort and stunning views makes it a top choice for travelers seeking a memorable day along Italy’s spectacular coast.

If you love picturesque scenery, the freedom to explore at your own pace, and a day away from crowds, this experience fits the bill perfectly. With its private setup, spectacular vistas, and relaxed itinerary, it’s especially suited for independent travelers, couples, or small groups craving a bespoke coastal adventure. Prepare your camera, pack your swimwear, and get ready for a day that captures the essence of Italy’s beautiful Ligurian coast.

You can check availability for your dates here: