If you’re contemplating a trip to Italy’s food heartland combined with a slice of luxury car history, this full-day tour from Bologna promises an authentic and well-rounded experience. It’s designed for travelers who love tasting Italy’s renowned culinary treasures while also indulging in some high-speed glamour at the Ferrari Museum. From cheese-making to sparkling wines, this tour manages to blend regional traditions with a dash of modern flair.
Two things we love about this experience are its carefully curated visits to family-owned farms and factories, which offer genuine insights into Italy’s artisanal food traditions, and the inclusion of the Ferrari Museum—a treat for car enthusiasts and curious travelers alike. The fact that most visits include tastings makes it very visitor-friendly, allowing you to savor the flavors firsthand.
One potential consideration is the long day’s schedule—at about 9 hours, it’s packed and involves a good deal of driving and walking. That said, the tour’s pacing is generally well-managed, and it’s ideal for those with a keen interest in regional specialties and iconic Italian brands.
This tour is perfect if you’re eager to experience Italy’s culinary culture in an immersive way and aren’t shy about a full day of exploration. It suits food lovers, car fans, and travelers who want to see a variety of sites without the hassle of organizing multiple visits on their own.
Key Points

- Authentic experiences at family-run farms and artisanal producers.
- Diverse highlights: cheese, prosciutto, balsamic, wine, Ferrari.
- Tastings included at each stop, offering a true flavor of regional specialties.
- Comfortable transportation in an air-conditioned vehicle simplifies the long day.
- Limited guide interaction: visits are led by local staff, not a dedicated guide.
- Well-paced itinerary balancing visits, tastings, and leisure time, including a proper lunch.
An In-Depth Look at the Tour Experience

You can also read our reviews of more food & drink experiences in Bologna
The Journey Begins from Bologna
The day kicks off with a pick-up in Bologna, easing you into your adventure with a comfortable, air-conditioned transfer. This is a good start because it allows you to relax and settle into the experience without stressing about logistics. The transport is private, so your group size is limited, which makes conversations and questions easier.
Parmigiano-Reggiano at a Dairy Farm
The first highlight is a visit to a cheese factory in the Reggio Emilia province. Here, we loved the way the guides demonstrate the artisan process of making Parmigiano Reggiano—from the fresh milk to the aging racks. The process is fascinating and reveals why this cheese is considered a hallmark of Italian quality. The visit lasts about an hour and includes a tasting at the end, which is a highlight for cheese lovers. One reviewer commented, “We enjoyed seeing the actual Parmigiano being made early in the day, which was a real privilege.”
Prosciutto Production Tour
Next, a guided tour of a Prosciutto factory reveals the careful steps involved in curing Italy’s famous ham. It’s a process rooted in tradition, with plenty of opportunity to ask questions and gain insights from the staff. The tasting afterward confirms why prosciutto remains a beloved regional specialty. Travelers often mention how proud the producers are of their craft, adding authenticity to the experience.
Ferrari Museum in Maranello
A visit to the Ferrari Museum is a must for any car enthusiast or curious traveler. Located in Maranello, the museum showcases the legendary brand’s history, models, and racing triumphs. It’s a relatively quick stop—about an hour—but one that leaves a lasting impression. The free entry provides flexibility for you to explore at your own pace, and many reviews highlight how knowledgeable staff and well-designed exhibits make this a worthwhile addition.
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The Art of Balsamic Vinegar
In Castelvetro di Modena, you discover the secrets of traditional Balsamic Vinegar PDO at an Acetaia. The tour offers insight into the meticulous craftsmanship behind “black gold,” and the tasting at the end underscores its complexity—think of it as a liquid treasure. The visit lasts about 30 minutes, but the depth of information shared makes it worthwhile. Reviewers appreciated the behind-the-scenes look, noting the care and tradition involved in each bottle.
Unraveling the Secrets of Lambrusco
The tour’s culinary crown jewel is an afternoon at a local winery where you explore the sparkling red wine, Lambrusco. The guided tour helps you understand what makes this effervescent wine special, from terroir to production methods. A 2-hour visit is accompanied by a 3-course lunch that pairs local dishes with wine, making this part of the day both educational and delicious. Comments from previous travelers note how the informative guides and flavorful lunch make it a highlight of the trip.
Return and Drop-off in Bologna
The day wraps up with a comfortable transfer back to Bologna, giving you a moment to reflect on all the flavors and sights you’ve experienced. The entire day is structured to maximize your exposure without feeling rushed, though it’s definitely a full itinerary.
The Practical Side: What to Expect
The tour operates with a private vehicle that is air-conditioned, ensuring comfort during the long drives between stops. The total duration is approximately 9 hours, so packing comfortable shoes and clothing suitable for farm visits and outdoor walking is advisable. Since visits happen at farms and production sites, expect to be outdoors and on uneven terrain at times.
While the group size isn’t specified, the private nature and multiple stops suggest a personalized experience—ideal for couples, families, or small groups. All visits are led by local farm staff—not a dedicated guide—so questions are best directed to them during each stop. The fact that tastings are included at all stops adds significant value, allowing you to sample region-specific flavors without extra cost.
Cost and Value
At $475.52 per person, this tour might seem on the higher side, but considering the all-inclusive nature—transportation, guide-less farm visits with tastings, and a full 3-course lunch with wine—it offers a good value for an immersive, hassle-free day. The fact that it’s booked on average 86 days in advance indicates its popularity. Prior reviews show that guests find the experience well-organized and worthwhile, especially appreciating the knowledgeable producers and authentic feel.
Who Will Love This Tour?

This experience appeals most to food lovers eager to learn about Italy’s regional specialties. It’s also suitable for car enthusiasts and families wanting a diverse experience in one day. Travelers who value authentic, family-owned businesses and don’t mind a long day will find it particularly rewarding. It’s less ideal for those seeking a relaxed, slow-paced sightseeing day or travelers with mobility issues, given the outdoor farm visits.
Final Thoughts
This full-day tour offers a fantastic way to taste and see Italy’s food heritage firsthand while experiencing a touch of Italy’s famous automotive history. The combination of cheese, prosciutto, balsamic, wine, and Ferrari makes for a unique, memorable day. Whether you’re a culinary adventurer or a car buff, you’ll leave with a deeper appreciation of Italy’s craftsmanship and tradition.
The tour’s strength lies in its authentic visits to family-run farms and production sites, giving you a genuine taste of local culture. The tastings at each stop ensure that the experience sticks with you long after the day ends. Its well-structured itinerary balances education, leisure, and delicious food, making it suitable for those who want a comprehensive introduction to Emilia-Romagna’s treasures.
In summary, if you’re looking for a value-packed, authentic day tour that combines Italy’s culinary delights with a dash of automotive legend, this is a solid choice. Just remember, it’s a full day—so come prepared, with comfortable shoes and an appetite!
FAQ
What is included in the tour?
The tour includes transportation in an air-conditioned vehicle, guided visits and tastings at a Parmigiano-Reggiano dairy and balsamic vinegar producer, a visit to a prosciutto factory with tasting, free entrance to the Ferrari Museum, and a 3-course lunch with wine and water.
Is there a guide with us during the visits?
No, the visits are led by local staff at each location. The tour does not include a dedicated guide walking with you all day, but the staff at each site will provide information.
How long does the Ferrari Museum visit last?
You will have about one hour at the Ferrari Museum, which is enough time to explore the exhibits at your own pace during the free visit.
Are the visits suitable for children or seniors?
Most travelers can participate, but keep in mind the farm and outdoor visits might require walking on uneven ground. It’s best suited for those who are comfortable with a full day of activity.
What should I wear for the farm visits?
Since the visits take place in countryside farms, wear appropriate clothing and footwear—comfortable shoes suitable for outdoor walking and farm environments.
Can I customize this tour?
This is a private tour activity, so you might be able to request adjustments, but all visits and scheduling are based on the standard itinerary and what the local producers offer.
This tour offers a deliciously full taste of Italy’s culinary craftsmanship and automotive excellence. It’s an experience that will leave your palate and your curiosity both satisfied.
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