If you’re planning a trip to Madeira and want a taste of its most scenic spots without the hassle of self-driving, the Full-Day Santana Madeira Island Tour offers a compelling option. This guided journey takes you through some of the island’s most dramatic landscapes, colorful villages, and panoramic viewpoints — all packed into a manageable 7 to 8 hours. From high mountain peaks to lush valleys and arid coastlines, this tour captures the essence of Madeira’s diverse scenery.
What we really appreciate about this experience is how it balances natural beauty with authentic local culture. The stops are well-chosen, not just for their photo opportunities but also for their cultural significance. The inclusion of a traditional Madeiran lunch in Santana makes the trip feel complete and authentic. However, it’s worth noting that the tour’s pace is quite full, so travelers who prefer a more relaxed, slow-paced experience might find some parts a bit rushed.
One potential consideration is that this tour is ideal for those who enjoy viewpoints, geology, and local flavor, but if you’re looking for extensive hiking or more in-depth culture, you might want to look at additional options. That said, for most visitors seeking a well-rounded overview of Madeira’s highlights at a reasonable price, it’s a solid choice.
This tour is best suited for first-time visitors, nature lovers, and anyone wanting a convenient, guided introduction to Madeira’s eastern and northeastern regions. It’s especially valuable for those who appreciate stunning vistas and want to avoid the complexities of independent travel.
Key Points

- Scenic Highlights: Focuses on Madeira’s most photographed and dramatic landscapes.
- Authentic Experience: Includes a traditional Madeiran lunch in Santana, renowned for its colorful houses.
- Value for Money: At around $47.47, it offers a comprehensive day out with knowledgeable guides.
- Comfortable Transport: Air-conditioned vehicles keep travelers comfortable on the road.
- Expert Guides: Guides like Marco and Daniel are praised for their engaging, informative style.
- Ideal Duration: Perfect for those who want a satisfying day trip without feeling rushed.
An In-Depth Look at the Tour Itinerary

You can also read our reviews of more tours and experiences in Funchal.
Starting at Pico Do Areeiro
The day begins at Pico Do Areeiro, one of Madeira’s highest peaks. As you step out of the vehicle, you’re greeted with spectacular views across the island’s rugged terrain and cloud layers rolling below. This spot is often the first of many photo opportunities, thanks to its commanding elevation and panoramic vistas. Reviewers highlight the importance of bringing a light jacket here, as it can be quite chilly when you’re at the top, even if the weather down in Funchal feels warmer.
Ribeiro Frio: A Brief Nature Break
Next, the tour moves to Ribeiro Frio, a small but charming spot where you can stretch your legs, grab a quick coffee, and enjoy the cool mountain air. It’s a good place to reset before heading into the more colorful and cultural parts of the island. While brief—about 20 minutes—it offers a chance to appreciate Madeira’s lush greenery and serene environment. The lack of an entrance fee makes it a straightforward stop that doesn’t detract from the overall value.
The Charm of Santana
The highlight for many is Santana, often called the most picturesque village on the island. Here, you’ll have around an hour and a half to explore and enjoy a traditional Madeiran lunch. The village is famous for its triangular, thatched-roof houses, which look like they stepped out of a fairy tale. Many guests comment that the lunch is a relaxing way to soak in local flavors, and the houses provide a fantastic backdrop for photos.
Some reviews mention that the duration in Santana is enough to see the houses and relax, but also note that there’s limited free time if you want to explore more independently. The tour provides a good balance, but if you’re eager to hike or explore further, you might consider extending your time here.
Porto da Cruz and the Rum Factory
From Santana, the tour passes Porto da Cruz, a small coastal town famous for its rum distilleries. When open, the rum factory offers a quick peek into Madeira’s local spirit production, which has been a tradition here for generations. Even if the factory isn’t open, the brief stop for photos lets you enjoy views of the coast and the quaint fishing harbor.
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Ponta de São Lourenço: The Arid Coastal Wilderness
The final stop at Ponta de São Lourenço is a stark contrast to the lush mountains—here, you’ll experience a lunar landscape with sharp cliffs, rugged trails, and panoramic sea views. It’s one of the most striking parts of the island, characterized by vivid contrasts: dry, almost desert-like terrain meets the deep blue Atlantic. Many reviews praise the varied scenery, noting that the weather can be quite different from the mountain peaks—some travelers mention temperatures as low as 1°C with wind and rain, while others enjoy milder conditions.
Comfort, Convenience, and Value

One of the real perks of this tour is the air-conditioned vehicle, which keeps everyone comfortable, especially during Madeira’s sometimes unpredictable weather. With a maximum group size of 32 travelers, the tour strikes a good balance between social atmosphere and personal space.
The price of $47.47 per person is quite reasonable considering the length of the tour, the variety of stops, and the inclusion of a knowledgeable guide. What makes it stand out is how it offers a rundown—you get to see Madeira’s highlights without the need for additional bookings or complicated logistics.
Guided Experience
Guests consistently mention the guides’ engagement and knowledge. Marco and Daniel, in particular, are praised for their informative commentary and friendly attitude. This enhances the experience, making the scenic stops more meaningful as you learn about Madeira’s geology, culture, and history.
Practical Considerations

- Timing: The tour starts at 9:00 am, so an early start helps maximize daylight hours for sightseeing.
- Clothing: Pack layers, especially if you’re visiting higher elevations or coastal spots where wind and temperature can vary.
- Booking: The tour is generally booked about 30 days in advance, which suggests high demand—particularly in peak seasons.
- Accessibility: Moderate walking is involved, especially at viewpoints and the Ponta de São Lourenço trail, so bring comfortable shoes.
Final Word: Who Will Love This Tour?
If you’re after a well-organized, value-packed day that hits Madeira’s top viewpoints and showcases its cultural gems, this tour fits the bill. It’s especially good for first-time visitors eager to tick off the island’s most iconic sights. The mix of mountains, coast, and village life offers a broad yet manageable glimpse of Madeira’s diverse landscapes without the hassle of planning individual excursions.
The tour’s small to medium group size and knowledgeable guides make it suitable for those who appreciate informative commentary and easy logistics. It is less ideal for travelers seeking long hikes or deep culture but perfect for most others wanting a balanced, scenic overview.
For the price, you’re getting a lot of scenic views, local flavor, and expert guidance, making it a worthwhile option for your Madeira itinerary.
Frequently Asked Questions
Is this tour suitable for all ages?
Yes, most travelers can participate, though some walking is involved. The tour is designed to be accessible for a broad audience.
What should I bring on the tour?
Bring a light jacket or layers, especially for high-altitude stops. Comfortable walking shoes are advisable due to some uneven terrain.
Is lunch included?
No, lunch is not included. However, a traditional Madeiran lunch is available at Santana, giving you a chance to enjoy local cuisine.
Are pickups available outside Funchal?
Yes, pickups outside Funchal and Caniço are offered for an additional fee.
What is the duration of the tour?
The tour lasts approximately 7 to 8 hours, starting at 9:00 am.
Can I cancel this tour?
Yes, cancellations are free if made at least 24 hours in advance. Less than that, and the booking is non-refundable.
Is this tour suitable during bad weather?
The tour requires good weather. If canceled due to poor weather, you’ll be offered a different date or a full refund.
How many people typically join this tour?
Up to 32 travelers, which strikes a good balance between group size and intimacy.
To sum it up, the Full-Day Santana Madeira Island Tour offers a thoughtfully designed, scenic, and cultural snapshot of Madeira. It’s an excellent choice for visitors wanting a guided, worry-free way to see the island’s most photogenic and distinctive locations at an accessible price. Whether you’re snapping photos of Santana’s charming houses, standing atop Pico do Areeiro, or marveling at the rugged coastlines, this tour makes the most of Madeira’s natural beauty and local character.
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