Travelers looking for a balanced blend of relaxation and lively local flavor will find this full-day tour to Negril a solid choice. Offered by TUI Jamaica, this experience combines hours on a stunning Jamaican beach with an unforgettable sunset at one of the island’s most famous cliffside hangouts. With entrance fees, transport, and a guide included for just $37 per person, it promises a pretty good bang for your buck—especially for those staying outside Negril itself.
Two things we especially like about this trip are the uninterrupted beach time on the legendary Seven Miles Beach and the spectacular sunset at Rick’s Café, known for its fearless cliff divers and lively atmosphere. The tour also provides a convenient way to experience Negril without the hassle of planning transportation or entrance logistics.
That said, a possible consideration is that if you’re already staying in Negril, this tour might be less necessary since Seven Miles Beach is right there—you’d miss out on some of the journey’s travel charm. But if your base is Montego Bay or elsewhere in the north, it’s a straightforward way to get a full, satisfying taste of Negril’s best.
This tour suits travelers seeking a relaxed day on a gorgeous beach combined with a lively, scenic sunset experience. It’s ideal for those who want guided convenience, value for money, and a dose of authentic Jamaican atmosphere.
Key Points

- Unmatched beach access: Spend approximately four hours on Seven Miles Beach, enjoying sunbathing, swimming, or water sports.
- Iconic sunset at Rick’s Café: Experience the breathtaking Caribbean sunset and watch daring cliff divers.
- All-inclusive entry: Your entrance fees, guide, and a welcome drink are included, simplifying your day.
- Affordable price point: At just $37, this is a budget-friendly way to see Negril’s highlights.
- Comfortable transportation: Pickup is offered, with a guide providing local insights en route.
- Ideal for non-Negril visitors: Especially suited for those coming from Montego Bay or nearby areas.
An In-Depth Look at the Tour Experience

You can also read our reviews of more tours and experiences in Trelawny.
The Journey to Negril
Starting early at 8:50 am, you’ll be picked up from your hotel or meeting point. The drive from Montego Bay to Negril takes around 1.5 to 2 hours, but it’s more than just a transfer—it’s an opportunity to soak in the changing scenery of Jamaica. Your guide, like Kevin mentioned in one review, often shares interesting tidbits about the different parishes you pass through, making the journey part of the experience rather than just transportation.
Seven Miles Beach: Sun, Sand, and Serenity
While the name suggests a seven-mile stretch, the actual beach is closer to four miles long—still enough space to find your perfect spot. Once there, the tour’s inclusion of a welcome drink is a thoughtful touch, helping you settle into the laid-back Caribbean vibe.
Expect a mix of travelers—families, couples, solo wanderers—all drawn by the promise of pristine white sand and crystal-clear waters. We loved the way the beach offers plenty of room for everyone to settle in without feeling crowded. If water sports or beachside lounging isn’t your style, just grabbing a good book and soaking up the sun is perfectly fine.
Some reviews mention that if you’re already staying in Negril, this part of the tour might be redundant, as Seven Miles Beach is right at your doorstep. But for those coming from Montego Bay, the journey itself is a highlight, and four hours is enough to enjoy a substantial dose of beach bliss.
Lunch Options and Water Activities
The tour mentions the possibility of including lunch, which could be a good way to extend your relaxation. If you opt for this, it’s likely to be a straightforward meal offering local flavors—probably jerk chicken among Jamaican favorites. Remember, if you don’t select the lunch option, you’ll need to budget for food on your own.
Water sports and activities are optional and not included in the tour price. You might find vendors on the beach offering jet skis, paddleboarding, or snorkeling. Be prepared for additional costs—these are not covered, and prices at the beach can be on the higher side, such as $20 for a drink at Rick’s Café.
The Cliff-Top Rick’s Café Experience
As the day transitions into evening, your group will head to Rick’s Café, perched atop Negril’s West End cliffs. This spot is where Jamaica’s daring cliff divers plunge into the sea, providing a spectacle that’s both thrilling and a bit nerve-wracking to watch.
You’ll have about four hours here, giving plenty of time for sunset viewing, drinks, and dinner if you wish. The terrace offers panoramic views of the Caribbean, and the sunset there is often described as breathtaking. Many travelers appreciate the lively atmosphere, the friendly staff, and the chance to try spicy jerk chicken or sip on tropical punches.
Most reviews mention that Rick’s Café is a must-see in Negril, with one traveler noting, “Sunset panoramas are served up alongside plates of jerk chicken and punch if you feel peckish.” The cliff divers’ fearless plunges are a highlight, adding a splash of adrenaline to the evening.
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Practical Details and Tips
- Bring a hat, sunblock, insect repellent, and a towel—the Jamaican sun can be fierce and bugs can be a nuisance, especially at sunset.
- Drinks at Rick’s Café cost between $5 and $15, so budget accordingly if you want a cocktail or other beverages.
- Beach umbrellas are available for about $5 if you prefer shade.
- The tour is suitable for most travelers, with a maximum group size of 45, ensuring a good balance of social atmosphere and personal space.
Who Will Love This Tour?

If you’re staying in Montego Bay and want a full day of beach and sunset, this trip offers great value. The guide’s local knowledge, as praised by travelers, makes the journey informative and enjoyable. For those seeking a relaxed, scenic day with a dash of adventure at Rick’s Cliff, this is a perfect fit.
However, if you’re already in Negril, you might prefer to explore on your own, saving on the travel time. Those who love vibrant beach atmospheres, scenic sunsets, and experiencing Jamaican beach culture will find this tour a worthwhile investment.
This tour is especially suitable for travelers who appreciate guided convenience, authentic Jamaican experiences, and a good mix of relaxation and lively scenery.
The Sum Up

This full-day trip to Seven Miles Beach and Rick’s Café offers a well-rounded taste of what makes Negril special. It combines the tranquil beauty of one of Jamaica’s most famous beaches with the vibrant cliffside scene that has made Rick’s Café legendary. The tour’s inclusive price simplifies planning, and the knowledgeable guide adds valuable local insights.
For travelers coming from Montego Bay, it’s a straightforward way to enjoy a memorable day without the hassle of organizing transport or entrance fees. The experience is flexible, with options for lunch and water activities, and the sunset at Rick’s Café creates a fitting end to a day of sun and fun.
Overall, it’s best suited for those seeking a affordable, guided experience that balances relaxation with a taste of Jamaican adventure. Whether you want to lounge on the sand, snap photos of daring divers, or enjoy a Caribbean sunset with local flavors, this tour covers all those bases effectively.
FAQ

Is transportation included?
Yes, pickup is offered, and transport is included from designated meeting points, making it easy to get to and from Negril.
How long do we spend at Seven Miles Beach?
You’ll have about four hours to enjoy the beach, swim, sunbathe, or try water sports.
What do I need to bring?
Bring a hat, sunblock, insect repellent, a towel, and bathing gear. Optional items include a water camera, extra cash for drinks and souvenirs.
Is the entrance fee included?
Yes, the tour covers entry fees for Seven Miles Beach and Rick’s Café, as well as the welcome drink.
Can I buy drinks or food at Rick’s Café?
Yes, drinks cost between $5 and $15, and you can also order food, such as jerk chicken, at your own expense.
What if I want to stay longer at the beach?
The tour provides about four hours at the beach, but if you wish to stay longer, you’ll need to arrange your own transport back or extend your stay independently.
Is the tour suitable for children?
Yes, children are welcome but must be supervised by an adult. The tour’s pace and activities are generally family-friendly.
How many people are in the group?
The maximum group size is 45 travelers, which balances group interaction with comfort.
What is the price value like?
At $37, this tour offers good value, especially considering the included entry fees, guide, and transport—adding up to a worry-free day of fun and relaxation.
Set out on a trip that mixes Jamaica’s stunning natural beauty with lively local culture—this day trip to Negril is a memorable way to experience the island’s best.
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