If you’re looking for an authentic taste of Belgium’s famous brewing heritage, this beer tour in Ghent offers more than just sipping. It’s a lively, interactive experience that takes you into the heart of the city’s beer culture, guided by a passionate local who knows the best hidden spots and craft breweries. You’ll sample a variety of beers—big brands, craft brews, and Trappist favorites—while learning about their history, ingredients, and regional significance.
What really makes this tour stand out are two things we appreciate: the friendly, knowledgeable guides who blend storytelling with tastings, and the diverse bar visits that cover everything from trendy modern pubs to medieval-style taverns. On the downside, some might find the price a bit steep compared to the number of tastings, and if you’re not a big drinker, the emphasis on alcohol might not suit everyone. Still, for those eager to explore Ghent’s beer traditions and enjoy some local delicacies, this tour is definitely worth considering.
This experience is best suited for adults who enjoy beer, food, and a good story. If you’re curious about Belgian brewing, love discovering small local venues, or want a lively, social activity that combines tasting with cultural insight, it could be a perfect fit.
Key Points

- Authentic Bars & Hidden Gems: Visit a mix of popular and local-favorite beer venues
- Interactive & Fun: Participate in a unique beer game and chocolate pairing
- Educational Experience: Learn about Belgian beer history, ingredients, and traditions
- Tasty Pairings: Sample local delicacies and artisan chocolates alongside beers
- Flexible & Convenient: 3-hour tour with multiple tasting stops, suitable for most schedules
- Group & Private Options: Small group sizes for intimacy, private tours available
An In-Depth Look at the Ghent Beer Tour

The tour kicks off in Ghent’s lively city center, where you meet your guide in front of the OOOST shop on Goudenleeuwplein. From that point, it’s a casual walk into the world of Belgian beer, with your guide sharing insights about the city’s brewing roots and Belgian traditions. The walk itself is part of the charm—meandering through historic streets and passing by landmarks while soaking in the local ambiance.
You can also read our reviews of more tours and experiences in Ghent.
First Stop: A Popular Local Bar
Your first tasting happens in a well-loved pub, one of Ghent’s favorites among locals. Here, you’ll sample your initial beer and exchange thoughts with fellow travelers. The atmosphere is convivial, lively, and perfect for easing into the experience. The guide’s commentary helps you understand what makes Belgian beers so distinctive—whether it’s the malts, hops, or yeast strains—and you get a first-hand taste of the country’s brewing diversity.
Chocolate & Beer Pairing
A quick visit to a charming chocolate shop is part of the itinerary. You’ll taste artisanal chocolates and learn how to pair them with different beers. This moment adds a sweet contrast to the hoppy, malty flavors of the beers, and it’s a delightful way to understand the art of flavor matching. Several reviews highlight this as a fun highlight, with one noting, “Having the cheese and chocolate tastings was also a nice touch.”
Moving Through Ghent’s Beer Scene
The tour continues through a variety of venues—each with its own character. Expect to visit a trendy, modern pub, a medieval-style tavern, and a lively local haunt. The diversity of these spots reflects Ghent’s vibrant beer culture, giving you a well-rounded perspective. You’ll get to taste a broad spectrum of beers: from big-name brands to small-batch craft beers, and even sour and triple varieties.
One reviewer mentioned, “Selected bars/pubs were good. Knowledge of the guide was also a good standard,” highlighting how the guide’s expertise enhances the experience. The tour isn’t just about drinking; it’s about understanding what you’re tasting and why it matters.
More Great Tours NearbyFinal Stop: Trappist & Lambic Beers
The last stop is a highlight for many. Here, you’ll sample some of Belgium’s most iconic beers—Trappist ales and Lambic brews—paired with chocolates and local delicacies. These beer styles are prized worldwide, and tasting them in their authentic Belgian context provides a memorable conclusion.
What’s Included & What’s Not
The tour includes five 15cl beer tastings—sometimes six if you opt for the Extra Ghent version—and visits to three different bars. You also get to enjoy local delicacies and mini chocolate pairings, plus a brief overview of some of Ghent’s historic monuments. The group size tends to be intimate—around 15 people—with some reviews noting it doesn’t feel crowded, even with that many participants.
Note that hotel pickup and drop-off are not included, so plan to meet at the designated starting point in the city center. The tour lasts about 3 hours, which makes it a perfect afternoon activity—short enough to keep the pace lively but long enough to sample a good variety of beers.
The Guide’s Role & Group Experience
Many reviews emphasize how much the guide’s knowledge and friendliness add to the tour. One person mentioned, “Our guide was very knowledgeable about the beers and Ghent, telling us facts about the city whilst walking between the bars.” The guide’s storytelling makes the experience more enriching, combining beer tasting with tidbits about Ghent’s history and culture.
The tour is conducted in English but can also accommodate Dutch and French speakers. For larger groups (more than 10), booking a private experience might be preferable for personalized attention.
Price & Value
At $73 per person, this tour offers a solid introduction to Ghent’s beer scene, especially considering the number of tastings, snacks, and the guided experience. Some reviews pointed out that the tour is somewhat pricey relative to the amount of alcohol consumed but acknowledged the educational and social value it provides.
Who Will Love This Tour?

This experience is ideal for beer enthusiasts eager to explore Belgian brewing beyond the tourist spots. It’s perfect for social travelers wanting a lively, communal activity. Foodies who enjoy pairing chocolates and local delicacies will also find this tour satisfying. On the other hand, if you’re not keen on drinking or seeking a more subdued cultural experience, this might not be your best fit.
Final Thoughts

In essence, this Ghent beer tour offers a well-balanced mix of tastings, storytelling, and local flavor. The combination of knowledgeable guides and carefully selected venues creates an authentic glimpse into Belgium’s beer culture—something you won’t easily find in guidebooks or pre-packaged tours.
Travelers who appreciate small group experiences and enjoy discovering local secrets will find this tour both fun and educational. The opportunity to sample rare beers, learn about their history, and enjoy Ghent’s vibrant nightlife makes it a highlight for any beer lover.
While the price might seem high to some, the value lies in the quality of the experience—the guides’ expertise, the variety of venues, and the chance to taste genuine Belgian brews in their native environment. For those wanting to combine a cultural walk with a tasting adventure, this tour hits just the right notes.
FAQ

Is this tour suitable for people under 18?
No, this tour is only for adults over 18 due to the alcohol tastings involved.
What languages are the tours offered in?
The tours are conducted in English, Dutch, and French, depending on the group. For large groups only speaking Dutch, the guide will deliver the tour in Dutch.
Does the tour include hotel pickup?
No, transportation is not included. You will meet your guide at the designated spot in front of OOOST on Goudenleeuwplein.
How long does the tour last?
The tour lasts approximately 3 hours, making it a compact yet comprehensive experience.
Can I cancel if my plans change?
Yes, you can cancel up to 24 hours in advance for a full refund, giving you flexibility if your plans shift.
Is the tour suitable for large groups or private bookings?
Yes, private groups are available, especially for parties larger than 10, ensuring a more personalized experience.
Whether you’re a seasoned beer lover or just curious to see what Ghent’s brewing scene is all about, this tour offers a genuine, fun, and flavorful way to spend a few hours. Just bring your curiosity—and perhaps a bit of your appetite for local chocolates and delicacies.
You can check availability for your dates here:More Drinking Tours in Ghent
- Ghent: Belgian Waffle-Making Workshop with Beer Tasting
- Sips and Stories: A Private Beer Tour in Ghent
- Ghent: Belgian Chocolate Making Workshop with Beer Tasting
- Private Ghent Beer & Brewery Tour by a Young Local
- Dinants Riverside, Castle and Beer Monastery Expedition
- Ghent: Beer and Sightseeing Adventure
More Food & Drink Experiences in Ghent
More Tour Reviews in Ghent
Not for you? Here's more nearby things to do in Ghent we have reviewed
- Ghent Data eSIM 0.5GB daily to 50GB 30 Days
- Ghent: Hop-on Hop-off Water-Tramway
- Liège to Aachen to Maastricht Border Crossing Tour
- Ghent: Belgian Waffle-Making Workshop with Beer Tasting
- Chocolate and Jenever (Belgian Gin)Tasting in Ghent
- Ghent: The Dark Side of Ghent Private Walking Tour
- Sips and Stories: A Private Beer Tour in Ghent
- Brussels: Private Day Tour to Ghent with a Local
- Taste of Ghent: A Private Chocolate Walking Tour
- Ghent: 50-Minute Medieval Center Guided Boat Trip
- Ghent: Walking Tour from Friday Market to the Cathedral
- Ghent: Capture the most Photogenic Spots with a Local
