Exploring Ghent with a Sweet Tooth: A Guided City Tour with Chocolate Tastings
If you’re looking for a fun, flavorful way to experience Ghent, this guided city tour focused on chocolate offers a delightful mix of sightseeing and indulgence. Although I haven’t personally attended, reviews and descriptions suggest that this tour strikes a nice balance between discovering Ghent’s historic charm and satisfying your sweet cravings.
What I love about this experience are the insightful guides who bring the city’s stories to life, and the variety of chocolate tastings that keep the experience lively and delicious. On the flip side, the two-hour duration means it’s a fast-paced taste of Ghent—so if you want a more in-depth exploration, you might need additional time.
This tour is best suited for foodies, history lovers, and anyone who enjoys a good walk while sampling local treats. It’s a wonderful option for those seeking a casual, engaging way to see Ghent without the hassle of planning each stop.
Key Points

- Balanced mix of sightseeing and chocolate tasting offers a memorable experience.
- Knowledgeable guides create an engaging and authentic atmosphere.
- The small group size ensures personalized attention and a friendly vibe.
- Multiple stops at Ghent’s key landmarks provide context and scenic views.
- Delicious variety of 5 to 6 chocolate tastings showcase local and Belgian specialties.
- Great value for money with good insights, tastings, and local tips.
An Authentic Introduction to Ghent

This guided tour promises more than just a sweet fix; it’s a chance to walk through Ghent’s historic streets while learning about its connection to chocolate—an irresistible combination. With a focus on local chocolate and the city’s celebrated landmarks, this experience appeals to travelers who want a taste of culture and cuisine in one go.
Starting at the Jacob Van Artevelde statue in Vrijdagmarkt, your guide welcomes you with a friendly introduction. From there, you’ll explore Ghent’s charming city center, passing the Graslei and Korenlei—quaint, canal-lined streets that look like a postcard. You’ll see the three medieval towers—Saint Nicholas Church, Saint Bavo Cathedral, and the Belfry—highlighting Ghent’s architectural heritage. Along the way, the story of two Greek brothers and their passion for chocolate adds a captivating local flavor.
What sets this tour apart is the focus on chocolate. It’s not just about tasting but also about understanding its cultural significance, especially how Belgium’s chocolate history ties into world expos and international fame. The graffiti street adds a modern, artsy contrast to the historic scenery, rounding out the experience.
You can also read our reviews of more guided tours in Ghent
The Itinerary in Detail

The tour’s two-hour timeframe is packed with sights and tastings, making every minute count. We loved the way the stops are carefully curated—not just for the taste but for their story and place in Ghent’s fabric.
First stop: The guide begins at Vrijdagmarkt, where you get an introductory overview—this is a bustling square with plenty of local charm. From here, the walk takes you through Ghent’s historic core, with scenic views from the Graslei and Korenlei. These streets hug the River Leie and offer stunning photo opportunities, perfect for snapping a postcard-worthy shot.
Next, you’ll visit the three medieval towers—each with its own story and architectural marvels. The Saint Nicholas Church and Saint Bavo Cathedral are not just beautiful—they are landmarks that tell stories of Ghent’s religious and civic history. The Belfry offers panoramic views if you’re up for a quick climb, but even from ground level, it’s impressive.
The Graffiti Street provides a splash of modern art against the historic backdrop, giving a fresh perspective on contemporary Ghent. It’s an area that showcases local creativity, making the tour feel dynamic and relevant.
Chocolate tastings: At five different stops, you’ll sample a variety of chocolate-related treats—each with its own flavor profile and specialty. From creamy pralines to rich truffles, the variety keeps your palate engaged. The reviews mention that the tastings are plentiful and well worth the price, with some participants noting they were glad they hadn’t eaten lunch beforehand!
Special offers: Some partners provide discounts if you purchase additional chocolates, making it a good opportunity to take home a souvenir. The guide also shares fun stories about the connections between Belgian chocolate and famous events like the World Expo, adding a layer of cultural depth.
The Guides and the Group Atmosphere

Participants consistently praise the guides’ knowledge and friendliness. Sophie, Maria, and others are described as engaging, welcoming, and well-informed—almost like visiting Ghent with a local friend. This personal touch is part of what makes the tour so enjoyable.
With limited groups of about ten people, everyone gets attention. This intimacy allows for questions and more personalized tips—helpful if you want to know the best chocolate shops or hidden sights.
According to reviews, the guides excel at balancing history, culture, and fun facts, so the tour feels educational without being overwhelming. The guides’ storytelling abilities turn what could be a simple walk into a lively, engaging experience.
The Practical Aspects

The tour costs $78 per person, which is a fair price when you consider the five+ tastings, guided sightseeing, and local insights. Participants often comment on the good value—especially since the tastings are described as generous and diverse.
The duration of 2 hours makes it a perfect addition to a day in Ghent, especially if you want a relaxed pace that combines walking and tasting without feeling rushed.
The meeting point at Vrijdagmarkt is central and easy to find, and the walk ends back at the same spot, making logistics simple. While transport isn’t included, the meeting point’s central location means you can easily incorporate it into your day.
Weather considerations are minimal since the tour operates rain or shine, and participants are advised to wear comfortable shoes and weather-appropriate clothing. Bringing a bottle of water is recommended, especially if it’s a warm day.
More Great Tours NearbyWho Will Love This Tour?
This experience shines for food lovers wanting a sweet taste of Ghent’s culture. It’s also ideal for history enthusiasts interested in the city’s landmarks and stories woven into the walk. The small-group format and personal guides make it perfect for travelers seeking an authentic, relaxed atmosphere.
It’s not suitable for children under 12, pregnant women, or those with mobility or medical issues, so plan accordingly. If you’re traveling alone or as a couple, you’ll find this tour flexible and welcoming.
You can also read our reviews of more city tours in Ghent
- Ghent: Guided City Tour With Food and Drink Tastings
- Ghent: Guided City Highlights Walking Tour With Light Meal
- E-Scavenger Hunt Ghent: Explore the City at Your Own Pace
- Ghent: 40-Minute Historical Boat Tour of City Center
- Ghent: City Highlights and Hidden Gems Guided Bike Tour
- Ghent: Guided City Tour With Chocolate Tastings
Final Thoughts: Is It Worth It?
For $78, you get more than just chocolate—you’re paying for an engaging guided walk, expert insights, and a variety of delicious tastings. The positive reviews emphasize how well the tour balances history, sights, and flavors, making it a worthwhile activity for anyone curious about Ghent’s heritage and culinary delights.
If you’re someone who enjoys learning while snacking, this tour offers excellent value. It’s also an easy, low-stress way to see some of Ghent’s most iconic sights without needing to plan each stop. Plus, the friendly guides and small group size create an intimate, memorable experience.
Whether you’re a chocolate connoisseur or just looking for a fun introduction to Ghent’s culture, this tour can satisfy both appetites—both for stories and sweets.
FAQ
Is the tour suitable for children?
Not for children under 12, as it involves tasting and walking. Check with the provider if you’re unsure about older kids.
Can I join as a solo traveler?
Yes, you can join as an individual. No minimum number of participants is required.
How long is the tour?
It lasts approximately 2 hours, including sightseeing and tastings.
Where does the tour start?
It begins at the Jacob Van Artevelde statue in the middle of Vrijdagmarkt.
What should I bring?
Comfortable shoes, weather-appropriate clothing, and a small bottle of water are recommended.
Are the tastings enough for a meal?
Many reviews say there’s plenty of chocolate, so it can suffice as a light snack or part of a day’s activities.
Is transportation included?
No, transportation is not included. The meeting point is centrally located.
Can I buy additional chocolates during the tour?
Yes, the tour offers discounts and specials at some stops, perfect for souvenir shopping.
What if it rains?
Tours operate rain or shine, so dress accordingly.
Is there a refund policy?
You can cancel up to 24 hours in advance for a full refund, offering flexibility for your plans.
To sum it up, this Ghent guided tour with chocolate tastings offers a friendly, tasty, and informative way to explore a beautiful Belgian city. It’s perfect for curious travelers eager to combine sightseeing with a little indulgence—just be ready for a delightful sugar rush in a historic setting.
You can check availability for your dates here:More Guided Tours in Ghent
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