If you’re curious about Milwaukee’s darker side without spending a fortune or wandering aimlessly, the Haunting Histories audio tour could be a perfect fit. Designed as a self-guided walk, it takes you through Milwaukee’s Westown neighborhood—an area packed with historic architecture and ghostly tales. For just $8.99 per person, you’ll get a guided experience that’s both accessible and atmospheric, with a runtime of about an hour to an hour and a half.
What we really appreciate about this tour is its flexibility – you can do it anytime at your own pace, and it’s especially attractive for travelers seeking an eerie, authentic glimpse into Milwaukee’s haunted past. The stories are intriguing and well-researched, bringing historic buildings and infamous characters to life. The only potential drawback? If you’re sensitive to disturbing content—such as murders and mentions of suicide—this might not be suitable for young children or very sensitive guests.
This tour is best for history buffs with a taste for the supernatural, curious travelers wanting a different perspective on Milwaukee’s historic neighborhoods, or anyone looking for a fun, spooky activity without the crowds. It’s perfect for those who love a little ghostly fun mixed with a walk around a charming city neighborhood.
Key Points

- Affordable and Self-Guided: At under $9, it offers good value and the freedom to explore at your own pace.
- Rich Local Stories: Includes tales of Milwaukee’s most famous ghosts and haunted sites.
- Historical Context: Visits landmarks like Marquette University, Milwaukee Public Library, and historic theaters.
- Accessible and Flexible: Offline access to the audio and maps allows you to tour without needing an internet connection.
- Short but Engaging: An hour-long walk that packs in plenty of stories—ideal for a quick sightseeing escape.
- Potentially Disturbing Content: Includes details of murders, suicides, and accidents, so use discretion if you’re sensitive to such themes.
Milwaukee’s Westown neighborhood is a lively area today—full of restaurants, theaters, and historic buildings. But peel back the layers, and you find a surprisingly haunted past. This audio tour by VoiceMap offers an accessible way to explore that side of Milwaukee, with tales that bring historic sites to life through engaging narration.
Starting Point and End Location

The tour kicks off in front of the Milwaukee Public Museum, a grand building in itself, and ends at the Straz Tower on Wisconsin Avenue. You won’t need transportation because it’s entirely self-guided, but you’ll want comfortable shoes and a smartphone with the VoiceMap app installed. The ease of starting and ending in central locations means minimal logistical fuss, ideal for visitors who want a quick, focused experience.
You can also read our reviews of more tours and experiences in Milwaukee
What’s Included and What’s Not
For $8.99, you get lifetime access to the tour, with offline maps and audio, which is quite generous. No tickets or museum entries are included, so plan accordingly if you want to visit any attractions along the way. You’ll need your own smartphone, but once downloaded, you can explore without worrying about Wi-Fi. This setup makes it particularly suitable for travelers who prefer flexibility and don’t want to be tied to specific schedules.
The Itinerary in Detail

The tour visits eleven notable sites, each with its own ghostly tale. Here’s a closer look:
Milwaukee Public Museum & the Roof Lion Cub
It all begins at the Milwaukee Public Museum, a landmark of local history. Curiously, the tour recounts a story about a lion cub that once lived atop the library’s roof—a quirky, almost whimsical detail that hints at the neighborhood’s eccentric past. We loved the way the narration weaves these strange tidbits into the broader narrative, making each stop feel like uncovering a hidden chapter.
Carpenter Tower and Marquette Campus
Moving around the Marquette University campus, you’ll see the Carpenter Tower. The tour explains its history, possibly touching on ghost stories or eerie legends associated with such historic university buildings. Marquette is described as “one of the nation’s most haunted schools,” adding an intriguing layer of mystery to your college campus walk.
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Humphrey Hall and Haunted Theaters
Humphrey Hall, once a children’s hospital, now carries whispers of its past trauma. The two haunted theaters nearby—presumably historic venues—are said to harbor ghostly apparitions or unexplained happenings, making them particularly captivating for theater lovers or history enthusiasts.
The Home of Captain Frederick Pabst
The Pabst Mansions are associated with Milwaukee’s famous brewing history, but the tour highlights the former resident, Captain Frederick Pabst, and his ghostly reputation. This adds a touch of local lore about Milwaukee’s brewing giants, blending history with hauntings.
The Gruesome Past of the Ambassador Hotel and Jeffrey Dahmer
The Ambassador Hotel’s dark past serves as a reminder of Milwaukee’s more sinister side. The tour discusses gruesome events, including the notorious crimes linked to Jeffrey Dahmer, earning him the nickname “the Milwaukee Monster.” These stories are not for the faint-hearted but lend a visceral sense of Milwaukee’s true crime history.
Legendary Music Venues and Old Buildings
The Rave/Eagles Club, a famed Milwaukee music venue, is rumored to be haunted, offering a spooky twist for music fans. The St. Joan of Arc Chapel, Milwaukee’s oldest building, is described as mystical—possibly haunted by spiritual remnants or historic ghosts.
Architectural enthusiasts will appreciate the mention of buildings designed by Henry Koch, such as the Church of the Gesu and Calvary Presbyterian Church—both with their own ghostly legends attached.
Marquette University’s Diederich College of Communication & Rec Plex
The tour also covers the Diederich College of Communication and the Rec Plex, providing insight into the university’s history and any ghost stories that may be associated with these modern academic facilities.
The Experience: What Travelers Can Expect

This is a self-guided tour, meaning you control the pace. It’s perfect for those who enjoy walking at leisure, stopping for photos, or absorbing stories without a tour guide’s schedule. The narration is clear and engaging, with enough detail to keep you interested without overwhelming. Plus, the offline maps ensure you won’t get lost, even if your phone loses signal.
The stories are a mix of historical facts and ghostly legends, which means you’ll get a sense of Milwaukee’s layered history—its triumphs and tragedies—through a spooky lens. Some stories are quite vivid, describing murders, suicides, and tragic accidents, so this isn’t a tour for very young children or the squeamish.
The duration is about 60 to 90 minutes, making it a perfect activity for an afternoon or early evening outing. We found the pacing comfortable—enough time to explore each site and listen to the stories without feeling rushed.
The Value and Overall Impression

At under $9, this tour offers a fun and affordable way to learn about Milwaukee’s haunted side. You’re getting a curated experience that combines local history, architecture, and ghost stories, all accessible on your schedule. It’s especially good for history buffs, ghost story lovers, or anyone interested in Milwaukee’s more mysterious lore.
The reviews mention that the stories are fascinating and the app easy to use, with some noting that the tour “brings historic buildings to life” and “makes you look at familiar spots in a new way.” Others appreciated the “quirky details,” like the lion cub story, which adds charm and humor to an otherwise spooky theme.
Who Will Enjoy This Tour?

This tour is ideal for independent travelers who prefer a flexible schedule and enjoy historical storytelling with a supernatural twist. It’s suitable for adventurous families (with caution for sensitive content), history buffs, or ghost enthusiasts. If you like walking tours but dislike large group settings, this self-guided version is a perfect alternative.
Haunting Histories: An Audio Tour of Milwaukee’s Wicked Westown offers an engaging way to explore one of the city’s most historic neighborhoods. Its mix of spooky stories, fascinating architecture, and local legends makes it a compelling option for those who want a different perspective on Milwaukee. The self-guided format and affordable price make it a flexible, accessible choice, especially when paired with a curious mindset and comfortable shoes.
While the content can be quite intense at times, it’s a great way to connect with Milwaukee’s past—both its triumphs and its tragedies—in a way that’s both fun and educational. This tour is best suited for adults or older children with an interest in history, architecture, or the supernatural, looking for a memorable, independent adventure.
How long does the tour take?
The tour lasts approximately 1 to 1.5 hours, making it perfect for a focused walk without requiring a full day.
Do I need a Wi-Fi connection during the tour?
No, once you download the tour via the VoiceMap app, you can access all audio and maps offline, so no internet is needed during your walk.
Is this tour suitable for children?
The tour includes content related to murders, suicides, and accidental deaths, so it’s best for older children or sensitive adults. Use discretion based on your group.
What do I need to participate?
You’ll need a smartphone with the VoiceMap app installed. No additional tickets or entrance fees are included, so plan to visit any attractions on your own if you wish.
Where does the tour start and end?
It begins in front of the Milwaukee Public Museum and ends at Straz Tower on Wisconsin Ave, both centrally located.
Can I do this tour alone?
Absolutely. This is a self-guided experience, designed for individual exploration without a group.
Is the tour family-friendly?
While suitable for many, the spooky content may not be appropriate for very young children or those sensitive to graphic stories.
What makes this tour unique?
It combines local history, architecture, and ghost stories into a single, flexible experience that reveals Milwaukee’s haunting past in a fun, accessible way.
If you’re eager for a walk that mixes history, architecture, and a good dose of ghostly tales, this Milwaukee audio tour could be just the ticket for a memorable day exploring the city’s haunted side.
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