Traveling in Ghent? If you’re looking for a way to explore this charming Flemish city without the hassle of group tours or rigid schedules, Hidden Ghent offers an intriguing alternative. Priced at just $14.99 per person, this self-guided audio experience promises to unlock the city’s lesser-known corners, making it perfect for curious travelers who enjoy discovering authentic local spots at their own pace.
What makes this tour stand out? First, the use of GPS technology that keeps you on track without constant phone fiddling—important for relaxed sightseeing. Second, the local guide’s passionate narration brings Ghent’s stories to life with detailed, engaging commentary. However, keep in mind that this isn’t a visit that includes entry fees to attractions—think of it as your personal storytelling companion while you wander.
This tour is ideal for independent travelers, history buffs, and those eager to uncover Ghent beyond the usual tourist spots. If you prefer to set your own pace, linger at favorite sites, and enjoy personalized exploration, then this is a solid choice.
Key Points

- Flexible Timing: Start and stop whenever you want, with an average duration of 90 minutes.
- Affordable Price: At $14.99, it offers great value for an immersive city walk.
- Self-Guided Freedom: No group constraints; you control your experience.
- Rich Narration: An enthusiastic guide reveals fascinating stories behind Ghent’s landmarks.
- Hidden Gems: Off-the-beaten-path sites like Rozanetuin and Lievebrug add unique charm.
- High-Quality Technology: GPS ensures you stay on track and hear relevant commentary.
An In-Depth Look at the Tour Experience

Starting outside De Post, the former post office turned shopping hub, sets a modern yet historically layered tone for your walk. From here, the tour smoothly transitions into Ghent’s core, with the narration revealing stories that connect past and present. The audio guide’s emphasis on lesser-known relics offers a more intimate view of the city, away from the crowded main sights.
Saint Michael’s Church, a gothic masterpiece, becomes more than just a pretty façade with the guide’s detailed insights into its architecture and religious significance. You’ll learn about the intricate artistry inside, which elevates a simple exterior pass-by into a meaningful encounter.
Crossing Saint Michael’s Bridge, you’ll enjoy panoramic views that make the walk worth it. The guide points out key sights and explains their historical importance, making those photos even more valuable. This bridge is a prime spot to absorb Ghent’s cityscape, with the water reflecting the skyline—truly a photographer’s delight.
Walking along Graslei and Korenlei, the historic quay that has long been a hub for medieval merchants, transports you back in time. The guide’s stories of trade and commerce reveal the bustling past of Ghent’s port, enriching the simple pleasure of a riverside stroll.
Approaching the Castle of the Counts (Gravensteen), the guide’s commentary emphasizes its medieval grandeur and history as the seat of Flanders’ Counts. It’s a visual highlight, and if you choose, you can explore more on your own afterward. The impressive towers and ancient walls are captivating, and the stories behind them add a deeper layer to your visit.
Lievebrug offers more than just a crossing—it’s a vantage point for capturing the city’s architectural diversity and vibrant life. The guide highlights how these bridges connect different neighborhoods, giving you context as you continue your walk.
The lesser-known Rozanetuin garden adds a peaceful pause. Named after a local actress, this tranquil spot offers a break from the city bustle. The guide’s mention of Wim De Craene, Ghent’s folk singer, ties the garden into local cultural history, making it feel like a secret shared only with those in the know.
Near the old Fish Market (Oude Vismijn), you get a taste of Ghent’s maritime trading roots. The guide’s descriptions evoke vivid images of fishmongers’ stalls and busy waterways, helping you picture the bustling past of this lively trading hub.
St. Bavo’s Cathedral is perhaps the most iconic stop. The guide doesn’t just mention the architecture but emphasizes its role as an art repository, including the Van Eyck’s famous Ghent Altarpiece. It’s a powerful reminder of Ghent’s artistic legacy, and you can decide whether to step inside for a closer look.
The tour concludes at the Golden Column installation, a modern piece symbolizing Ghent’s medieval windows. This art installation, with its shining shapes, offers a fitting reflection on the city’s history and its ongoing creative spirit.
You can also read our reviews of more guided tours in Ghent
Practical Details and Value
Price & Accessibility: At just under $15, this tour presents excellent value, especially considering the lifetime access to the audio and maps. You can enjoy unlimited use before and after your booking date, offering flexibility that is rare with guided tours.
Duration & Pacing: The recommended walking time is about 90 minutes, but you’re free to take longer. This makes it suitable for a leisurely morning or afternoon, giving you ample opportunity to linger or skip ahead.
Technology & Ease of Use: The VoiceMap app works seamlessly on both Android and iOS devices, providing offline access. This means no worries about data roaming or losing signal—perfect for travelers wandering through historic neighborhoods.
What’s Not Included: Remember, this tour doesn’t include entrance fees or transportation. If you wish to visit the interiors of sites like Saint Bavo’s Cathedral or Gravensteen, be prepared to purchase tickets separately. Also, bring your own headphones and smartphone.
Booking & Availability: It’s popular enough to be booked about 12 days in advance on average, so plan ahead if you have specific dates in mind. The tour runs year-round, with open access from noon to midnight, giving you plenty of flexibility.
Authentic Experiences & Traveler Perspectives

One reviewer called the tour a “fantastic audio experience,” highlighting its flexibility and the GPS technology that kept them on track. They appreciated the ability to explore at their own pace and the chance to visit lesser-known spots, which added a personal touch to their trip.
Others praised the knowledgeable guides and stunning views, noting that the narration made the landmarks more meaningful. The combination of scenic vistas along the waterways and insightful stories helped bring Ghent’s history to life in a way that a regular walk might not achieve.
The tour’s ability to “get off the beaten path” seems to resonate with visitors seeking a more genuine experience of Ghent. It’s especially suitable for those who appreciate history, architecture, and local legends, all told by a passionate voice that makes the city’s stories accessible and engaging.
The Sum Up
Hidden Ghent offers a wonderfully flexible, affordable way to explore a city that’s often overshadowed by Bruges or Brussels. Its self-guided format allows you to take your time, soak in the sights, and learn intriguing stories from a passionate narrator. The inclusion of GPS technology ensures you stay on track, while the stops at both well-known and tucked-away sites create a well-rounded experience.
If you’re someone who values authentic moments, personal pace, and insightful storytelling, this tour fits the bill. It’s particularly good for independent travelers who want to craft their own adventure while still benefiting from professional narration and detailed guidance.
While it won’t give you access to the inside of every site, the tour’s focus on the outdoors and hidden corners of Ghent makes it a memorable and rewarding way to see the city’s authentic side. Pair it with a visit to some of the paid attractions or a leisurely meal along the canals, and you’re set for a full, satisfying day in Ghent.
FAQ

Is this tour suitable for all ages?
Yes, most travelers should be able to participate. It’s a walking tour that can be enjoyed at any pace, making it good for families, seniors, or solo explorers.
Do I need my own smartphone or headphones?
Yes. The tour is accessed via the VoiceMap app, so you’ll need your own device and headphones to listen comfortably.
Are the tour’s stops indoors?
Most stops are outdoors or in accessible open-air locations. The tour does not include entrance fees, so exploring inside attractions like St. Bavo’s Cathedral would require separate tickets.
Can I do this tour at any time?
Yes. The tour is available all day long, from noon to midnight, giving flexibility for early risers or night owls.
How long is the tour?
The average duration is about 1 hour 30 minutes to 2 hours, but you can take longer if you wish to linger.
Is there a group or guide with me?
Nope. It’s a private, self-guided experience—just you and your device.
What if I get lost or need help?
The GPS-enabled app keeps you on track, and support is available through the provider if needed.
Do I need to plan ahead?
Booking about 12 days in advance is recommended. You can start the tour whenever you want after purchase.
What is the cancellation policy?
This experience is non-refundable and cannot be changed once booked.
In the end, for those who prefer their own pace, local stories, and discovering hidden corners, Hidden Ghent offers a charming, insightful way to enjoy this unique city. With its combination of scenic views, storytelling, and flexibility, it’s a compelling choice for curious travelers eager to see Ghent on their own terms.
You can also read our reviews of more city tours in Ghent
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