If you’re looking for a way to celebrate the holiday season without the hassle of planning, the Hill Country Mistletoe and Merlot Tour offers a cozy, cheerful escape into Texas wine country. While I haven’t taken this tour myself, the well-curated itinerary and thoughtful details suggest it’s an experience that balances festive fun with authentic wine country charm. It promises a private, comfortable setting, with plenty of opportunities for holiday cheer and scenic views.
What stands out immediately is the luxury transportation — a sleek Mercedes Sprinter van that makes the whole journey feel exclusive and stress-free, especially compared to crowded bus tours. Plus, the focus on festive ambiance—twinkling lights, seasonal menus, holiday playlists—adds a special touch to the experience. On the flip side, it’s a four-hour tour, so those with limited time or who prefer a longer immersion might find it somewhat concise.
This experience is perfect for groups of friends or family who want a joyful, intimate way to enjoy Fredericksburg’s wine scene during the holidays. If your ideal holiday outing involves comfort, a sense of celebration, and scenic stops, this tour could be just what you’re seeking.
Key Points

- Private luxury transportation ensures a comfortable, stress-free ride.
- Three carefully selected stops offer a mix of wine, craft cocktails, and scenic views.
- Festive touches like holiday playlists, twinkling lights, and seasonal snacks elevate the experience.
- The tour is short and sweet, making it ideal for a festive afternoon outing.
- Admission to venues is free, but tasting fees are paid directly to each winery or brewery.
- The tour is booked in advance and offers flexible pickup within Fredericksburg.
An In-Depth Look at the Experience
You can also read our reviews of more tours and experiences in Fredericksburg.
Starting Out: Comfortable, Private Transport
The journey begins in Fredericksburg, with pickup included within the city limits. Traveling in a luxurious Mercedes Sprinter van, you and your group will be greeted with a “Jingle Bell Snack Basket,” a thoughtful touch that sets a festive tone. The vehicle features Bluetooth connectivity and curated playlists — classic crooners, holiday pop hits, or country Christmas tunes — or you can connect your own music, ensuring the atmosphere matches your group’s vibe.
The air-conditioned van makes for a cool, comfortable ride, especially important during Texas’ unpredictable holiday weather. The group size is limited to 11, which keeps the experience intimate and allows for personalized attention from your guide.
First Stop: Texas Wine Collective
The journey kicks off at the Texas Wine Collective, a lively venue that aggregates wines from three Texas wineries. During the holiday season, this spot often features special events, which add an extra layer of festive spirit. You’ll have about an hour here to taste and soak in the lively atmosphere, often enhanced by seasonal decorations.
Guests consistently note that the staff is friendly and knowledgeable, making tasting both enjoyable and educational. The fact that admission is free allows you to focus on sampling wines or exploring the lovely setting without additional costs.
Second Stop: Blumenthal Farms
Next, the tour moves to Blumenthal Farms, a place that captures the rustic, cozy charm of Hill Country. Known for its cozy atmosphere and stunning views, Blumenthal Farms offers more than just wine — craft cocktails and a cigar lounge make this stop stand out as a relaxed, inviting retreat.
The setting’s visual appeal is often highlighted; expect a quiet, scenic space perfect for unwinding. The farm’s inviting atmosphere is complemented by the seasonal decor, making it a lovely mid-point break. Guests have appreciated the beautiful views, which are ideal for photo ops or simply soaking in the natural beauty of the Texas countryside.
Final Stop: Ogle Brewery / Arch Ray Winery
The last stop blends award-winning wines, craft beers, and spirits, all in an elegant setting. Spread across a spacious estate, this venue provides a mix of indoor comfort and outdoor scenic views, giving your group options depending on the weather and mood.
Guests often mention the variety of drinks available and the peaceful ambiance, which caps off the tour with a relaxing finish. The estate’s spacious layout offers enough room for socializing and enjoying the outdoor scenery, making it a fitting conclusion to your festive journey.
What’s Included and What’s Not

The tour offers great value in its inclusions. The complimentary Jingle Bell Basket is a lovely gesture, adding festive snacks to start your adventure. Bottled water is available throughout, and the private vehicle ensures a smooth ride with plenty of space for everyone to relax.
All tasting venues provide free admission, but you will need to pay for any alcoholic beverages you choose to sample or purchase. This setup allows you flexibility — you can indulge a little or keep it light, depending on your preferences.
WiFi on board and curated playlists add to the comfort, turning travel time into a chance for conversation or music that gets you into the holiday spirit.
The price of $586.80 per group (up to 11 people) reflects a premium experience, especially considering the private transportation and curated stops. While it’s more expensive than some group tours, the intimate setting and festive touches justify the cost for those seeking a special holiday outing.
Considerations
The tour is short in duration—about four hours—which means it’s perfect for a quick, festive escape but might not satisfy those craving a longer wine-tasting adventure. Also, tasting fees are paid separately, so budget accordingly.
Who Will Love This Tour?

This tour is ideal for small groups wanting a private, festive outing with a touch of luxury. It’s perfect if you value comfortable transportation and enjoy a lively, celebratory atmosphere. Families, friends, or couples looking for a holiday treat will find this to be a memorable way to enjoy Fredericksburg’s wine scene.
It’s also well-suited for those who want a stress-free experience—no need to worry about driving or navigating—just focus on enjoying the scenery, wine, and holiday cheer.
Final Thoughts

The Hill Country Mistletoe and Merlot Tour offers a blend of comfort, scenic beauty, and seasonal festivity. You’ll love the private luxury transport that turns a simple tasting into a cozy, jovial event. The stops are carefully chosen to showcase the best of Hill Country’s wine, craft cocktails, and scenic views, all wrapped in a festive holiday package.
While it’s a shorter experience, it’s packed with thoughtful touches like holiday playlists, seasonal snacks, and beautiful vistas, making it a worthwhile choice for those wanting a cheerful, intimate escape during the holidays.
If you’re seeking a relaxed, fun-filled way to celebrate with loved ones while savoring Texas wines and scenery, this tour hits all the right notes. It’s a celebration in itself, perfect for creating holiday memories in the charming setting of Fredericksburg.
FAQ

Is pickup included in the tour?
Yes, pickup is offered within Fredericksburg city limits, making it convenient and hassle-free.
How many people can join the tour?
The tour is limited to groups of up to 11 people, perfect for small, private gatherings.
What is the duration of the tour?
It lasts approximately 4 hours, from pickup to return, ideal for a festive afternoon outing.
Are tasting fees included?
No, tasting fees and any alcohol purchases are paid directly to each venue.
Can I listen to my own music during the ride?
Yes, the vehicle has Bluetooth connectivity, so you can connect your own playlist if you prefer.
Is the tour suitable for children or non-drinkers?
While the tour is focused on wine and alcohol, non-drinkers or children can still enjoy the scenic stops and non-alcoholic beverages.
Is this tour kid-friendly?
The experience is designed for adults enjoying wine, craft cocktails, and spirits, so children may not find it suitable.
What is the cost per group?
The price is $586.80 for up to 11 people, offering a private, intimate experience.
Are gratuities included?
No, tipping your guide or driver is optional but appreciated.
What should I wear?
Dress comfortably for the weather, with layers if needed, as some stops may involve outdoor walking or photos.
In summary, if you’re after a charming, festive way to enjoy Fredericksburg’s wine scene with loved ones, the Hill Country Mistletoe and Merlot Tour offers a well-balanced blend of comfort, scenery, and holiday spirit. It’s a delightful choice for a quick, intimate escape that captures the warmth and cheer of Texas’ holiday season.
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