Discover Holland’s Brewing Scene with the History and Hops Tour

If you’re headed to West Michigan and want to combine a love of good beer with a touch of local history, the Holland Brew Pub Tour: History and Hops offers a charming and educational experience. This 3-hour walking tour is designed for those who enjoy a relaxed pace, authentic local flavors, and stories behind the breweries that put Holland on the craft map.
What we particularly appreciate about this tour is how it balances delightful cultural insights with stellar beer-related stops — all in a walk under a mile that keeps the experience manageable and engaging. Plus, the tour’s focus on local treats and artwork along the way adds extra visual and gustatory interest. One potential consideration is that the tour is primarily walk-focused, so comfortable shoes are a must. Overall, it’s a great fit for beer lovers, history buffs, and anyone wanting a lively introduction to Holland’s vibrant downtown.
This experience suits visitors looking for authentic local culture, small-group intimacy, and value for money. If you’re in search of a fun, laid-back afternoon exploring Holland’s craft beer scene with a knowledgeable guide, this tour hits the right notes.
Key Points
- Authentic Local Experience: Focused on Holland’s breweries and historic sites.
- Expert Guidance: Knowledgeable guides share stories and insights.
- Walkable Route: Under a mile, passing vibrant artwork and local landmarks.
- Inclusive & Balanced: Snacks, water, and free brewery talks provide good value.
- Flexible & Convenient: Rain or shine, with a mobile ticket for easy access.
- Ideal for Beer & History Lovers: Perfect for small groups up to 12 people.
You can also read our reviews of more tours and experiences in Grand Rapids.
An In-Depth Look at the Holland Brew Pub Tour

What the Tour Offers
At a modest $39 per person, this tour promises a rich mix of local flavor, history, and community spirit. It’s not just about drinking beer — although that’s certainly part of it — but about appreciating the story behind Holland’s breweries and the city itself.
The tour runs from 2:00 pm, starting at the 7th Street Parking Structure, an accessible point right in the heart of downtown Holland. The mobile ticket system makes it easy to join without the hassle of paper tickets, and with a maximum of 12 travelers, it maintains an intimate, friendly atmosphere.
What to Expect at Each Stop
1. Our Brewing Company (45 minutes)
The first stop is Our Brewing Company, a site with a unique history and character. Here, you’ll learn about what makes this brewery special within Holland’s brewing landscape. The guide will share stories about its origins and what sets it apart from others. One highlight is the local donuts included with the visit — a sweet start to the tour that adds a regional touch.
The admission is free, but the real value is in the storytelling and insider insights. As one reviewer put it, the guide Scott was “very knowledgeable and down to earth,” making the experience both educational and personable.
2. New Holland Brewing – Holland Brewpub (45 minutes)
Next, you’ll visit New Holland Brewing, a flagship that helped put Holland on the craft beer map. This stop focuses on how this brewery grew in popularity and contributed to the city’s reputation. Here, you’ll get the scoop on their success story, which is inspiring for aspiring brewers or fans of regional brewing growth.
While tasting isn’t included, you’ll have the chance to purchase drinks, and the guide’s insights will make your sampling more meaningful. As one review states, this was “an extremely delicious” part of the tour, highlighting the quality of the local brews.
Passing by Historic Landmarks
During the walk, you’ll pass by notable sites like The Warm Friend, associated with a memorable historic event, and a local church that played a role in Holland’s early days. These quick stops add context, making the walk not just about beer but about understanding the roots of this vibrant town.
3. Big Lake Brewing (45 minutes)
The final stop is Big Lake Brewing, known for its inviting outdoor patio and community atmosphere. Here, you’ll hear about their story and, cheerfully, might get to relax outside and enjoy the scenery. One guest loved that the tour included time to relax on their outdoor patio, providing a casual setting to soak in the local vibe.
Like the previous stops, admission is free, and the guide will share stories that bring the brewery’s rise and philosophy to life. This stop caps the tour with a sense of community and local pride.
What’s Included
- Snacks and bottled water keep you refreshed during the walk
- Local donuts at the first stop add a sweet touch
- Brewery conversations are free to join, with drinks available for purchase
What’s Not Included
- Alcoholic drinks are not included but can be bought at the breweries
- No additional meals or transportation are provided beyond the walk
The Experience Vibe
Guests consistently praise the knowledgeable guide and the stunning views of Holland’s downtown. The small group size (up to 12) fosters personal interactions and makes it easier to ask questions or stay engaged. The tour’s 3-hour duration strikes a balance — enough time to learn, taste, and stroll without feeling rushed.
Reviews from Participants
One guest summarized her experience as, “This was a first-time experience for my husband and me, and we had a great time visiting several breweries, trying different drinks, and learning about Holland.” The guide Scott was singled out for his down-to-earth knowledge, making the tour both fun and educational.
Another review emphasizes the unbeatable value, noting that the price aligns well with the quality and quantity of storytelling and tastings, especially given the small-group setting.
Practical Tips for Participants

Wear comfortable shoes since you’ll be walking just under a mile on Holland’s streets, some of which are heated during colder months. Regardless of rain or shine, the tour proceeds, so an umbrella or rain jacket might be wise if the forecast calls for showers.
Arrive a few minutes early at the starting point — the 7th Street Parking Structure — to ensure a smooth beginning. While the tour itself is alcohol-free, you can plan to stay longer afterward at Big Lake Brewing for a relaxed evening.
Why This Tour Is a Great Choice

This Holland Brew Pub Tour offers a relaxed, friendly way to explore Holland’s craft beer scene while connecting with the town’s history and artwork. It’s especially well-suited for small groups who enjoy storytelling, local culture, and a taste of Holland’s brewing success.
The value for money is notable when considering the included snacks, water, and engaging guides. Plus, the informal, intimate setting makes it ideal for couples, friends, or solo travelers who prefer a personable experience.
If you’re looking for a fun, educational afternoon that combines local flavor, historic insights, and good company, this tour ticks all the boxes.
FAQ: Your Questions Answered

Is the tour suitable for all fitness levels?
Yes, the tour involves walking just under a mile on Holland’s streets, so a moderate level of physical fitness is recommended, but it’s accessible for most.
Are the brewery visits indoors or outdoors?
The tour passes by breweries and some stops may include outdoor seating, such as Big Lake Brewing’s patio, so be prepared for different weather conditions.
Do I need to book in advance?
Yes, booking ahead ensures your spot as the tour can fill up, especially during peak times.
Can I join if I only want to visit one brewery?
The tour is designed as a guided walk covering multiple stops, so it’s best enjoyed as a full experience.
Are there vegetarian or special snack options?
The tour includes local donuts and snacks, but specifics aren’t detailed; it’s worth asking if you have dietary restrictions.
What happens if it rains?
The tour runs rain or shine. Wear appropriate clothing, and the indoor portions provide shelter.
How long is the entire tour?
Approximately three hours, including walking, talking, and tasting.
Is alcohol included?
No, alcoholic drinks are available for purchase at the breweries but are not included in the ticket price.
Can children attend?
While not explicitly stated, the focus on beer tasting suggests it’s geared toward adults. Check with the provider for family-friendly options.
What is the group size?
A maximum of 12 travelers, ensuring a more personal and engaging experience.
Wrapping Up

The Holland Brew Pub Tour: History and Hops stands out as a lively, informative outing for those wanting to experience Holland’s brewing culture with a local touch. It’s accessible, engaging, and offers just enough history and scenery to keep things interesting. You’ll love the knowledgeable guides, the chance to taste local beers, and the beautiful artwork along the route.
If you’re after a small-group experience that combines local storytelling, scenic walking, and brewery visits, this tour offers incredible value. It’s perfect for beer aficionados, history lovers, or anyone curious about Holland’s community spirit, all wrapped into a manageable, FUN afternoon.
Enjoy Holland’s vibrant brewing scene — and remember to pace yourself for the delicious stops ahead!
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