Hvar: Island Tour with Wine and Olive Oil Tasting
If you’re planning a trip to Croatia’s Dalmatian coast, you might hear about the island of Hvar as a must-see destination. This tour promises more than just pretty scenery — it offers a chance to explore the island’s history, enjoy spectacular vistas, and sample some of Croatia’s best wines and olive oils. Based on numerous enthusiastic reviews, it’s a well-rounded experience that many travelers find memorable and worthwhile.
What we love about this tour is how it combines natural beauty with authentic local flavors. You’ll get sweeping views from the Napoleon fortress, wander through charming villages, and learn about traditional wine and olive oil production from passionate local producers. Plus, the small-group format generally means more personalized attention and a relaxed atmosphere.
A consideration might be the price—$141 per person — which for some could seem steep. But when you factor in the quality of the tastings, the transportation, and the expert guidance, many find it to be a good value for a full day of discovery.
This tour is ideal for travelers who want an immersive experience that balances scenic exploration with cultural and gastronomic highlights. It’s especially suitable for those interested in wine, olive oils, and authentic local stories. If you’re curious about how the island’s traditional products are made or simply want to enjoy breathtaking views with a glass in hand, this tour will likely suit you well.
Key Points

- Stunning Views: From the Napoleon fortress and viewpoints, you’ll see Hvar’s spectacular coast and neighboring islands.
- Authentic Experiences: Visits to traditional villages and olive groves offer a glimpse of local life and history.
- Expert Guidance: Informative guides help you understand the island’s heritage and production methods.
- Quality Tasting: Enjoy wines from a boutique Croatian winery, along with aromatized olive oils.
- Small Group: The intimate setting fosters personal interaction and flexibility.
- Convenience: Includes pickup, transportation, and a relaxed pace to enjoy each stop.
Exploring Hvar’s Scenic Highlights

The journey begins in Hvar town, where you’ll hop into an air-conditioned vehicle driven by a knowledgeable guide. The first stop is the Napoleon fortress at 250 meters elevation. Here, you’ll be rewarded with remarkable views of Hvar’s town, the surrounding islands, and the shimmering Adriatic. Many reviews mention how these vistas are truly the highlight — perfect for photos and for appreciating the island’s rugged beauty.
From there, the tour follows the old road into the interior, winding past lavender fields and traditional villages. Lavender, in particular, adds a fragrant splash of color and scent, reminding visitors of Hvar’s long-standing agricultural traditions. The stop at St. Rokos Chapel offers a peaceful moment and an incredible view of the UNESCO-listed Stari Grad Plain, a historic landscape of ancient Greek farming practices.
You can also read our reviews of more food & drink experiences in Hvar City
Visiting the Winery and Tasting Experience

The heart of the tour is the visit to Dubokovi Winery in Jelsa, owned by Mr. Ivo Dubokovi. His reputation as a winemaker is well-earned — he produces a limited number of bottles annually, with demand high among connoisseurs. His “Medvid” wine has even found its way into top restaurants across Europe, including Croatia, Switzerland, Germany, and France.
What makes this winery stand out is Ivo’s willingness to experiment, blending tradition with innovation. You’ll taste a variety of wines, including some unique offerings like orange wines, which reviewers found to be quite special. Accompanying the wines are aromatized olive oils, which add a flavorful twist to the tasting experience. The oils are produced directly in the winery’s traditional Dalmatian “konoba,” giving you a taste of authentic local craftsmanship.
Several travelers highlight the engaging and friendly approach of Ivo and the staff. One reviewer called him “not afraid to experiment,” which makes the tasting session both educational and fun. The flavors of the oils and wines linger long after the visit, adding to your vacation’s enjoyment.
The Value of the Experience

At $141 per person, the tour offers a packed day that combines sightseeing, cultural learning, and tasting. The price includes pickup and drop-off, transportation in a comfortable vehicle, bottled water, and a generous tasting session. This makes it a convenient way to see a lot without the hassle of organizing your own transportation or planning multiple stops.
Many reviews praise the quality of the wine and olive oil tastings, emphasizing how informative and entertaining the guides are. One traveler noted that the tour “took us to parts of the island we couldn’t have reached ourselves,” highlighting the value of expert local guidance.
While lunch isn’t included, the tour’s pacing allows you to enjoy the tastings without feeling rushed. Plus, the small group size fosters a friendly, relaxed atmosphere—ideal for asking questions and soaking up the local atmosphere.
Practical Details: What to Expect

The tour duration is roughly a full day, starting from Hvar town and returning after the wine and olive oil tasting. You’ll visit a few key sites: the Napoleon fortress for panoramic views, the picturesque villages, the lavender fields, and the UNESCO-listed Stari Grad Plain. The drive through the interior of the island allows you to see traditional architecture and rural life.
The stops are timed to maximize enjoyment without feeling hurried. The winery visit is a highlight, where you’ll get to meet the owner and learn about his approach to winemaking. The tasting itself involves sampling multiple wines and oils, often with bread to dip — a simple but effective way to appreciate the flavors.
Transport is in an air-conditioned vehicle, generally with a small group. The tour is offered in English, and booking is flexible — you can reserve now and pay later, with a cancelation policy that allows full refunds if canceled 24 hours in advance.
More Great Tours NearbyAuthenticity and Traveler Feedback
Based on the reviews, this tour consistently earns high marks for its knowledgeable guides, stunning scenery, and excellent tastings. Travelers mention the personal touch, with guides like Luka and Petar making the experience fun and informative. The small group size allows for a more intimate experience, and many reviewers appreciated the chance to ask questions and learn about local traditions.
The tasting is often described as “informative,” “delicious,” and “entertaining,” with some visitors noting that it extended their appreciation of Croatian wines and oils. The views from the fortress and viewpoints are often described as “amazing,” and some highlight how the tour offers a different perspective of Hvar beyond the usual tourist spots.
You can also read our reviews of more wine tours in Hvar City
Who Will Love This Tour?

This experience is perfect for wine lovers, foodies, and curious travelers eager to learn about local production. It suits those who appreciate scenic drives and panoramic views, as well as anyone wanting a taste of authentic Hvar life. If you prefer structured, guided experiences with a focus on quality and storytelling, this tour checks all the boxes.
It’s also suitable for travelers who don’t have a car or prefer a hassle-free day to see the island’s highlights without strenuous walking or navigation. However, if you’re after a leisurely, cultural experience with a focus on wine and olive oil, this is a top choice.
The Sum Up

For anyone visiting Hvar, this tour offers a well-balanced mix of scenic beauty, cultural insight, and delicious tasting experiences. You’ll get to see the island’s breathtaking viewpoints, learn about its traditional industries, and sample some superb wines and oils, all while traveling comfortably in a small group.
The knowledgeable guides and friendly atmosphere make the day enjoyable and educational. Whether you’re a wine enthusiast or simply love discovering authentic local products, this experience delivers value and memorable moments. It’s especially suited for those who want a deeper connection with Hvar beyond the beaches and bustling streets.
This tour is a smart pick for travelers seeking a meaningful, relaxed way to experience the heart of Hvar — its landscapes, its history, and its flavors.
FAQ

How long is the tour?
The full experience lasts roughly a day, including transportation, sightseeing, and tastings.
Is transportation included?
Yes, pickup and drop-off in an air-conditioned vehicle are part of the package.
Are the tastings extensive?
Yes, you’ll taste several wines and aromatized olive oils, often with bread, providing a thorough introduction to local flavors.
Can I cancel my booking?
Yes, you can cancel up to 24 hours in advance for a full refund.
What language is the tour in?
The tour is conducted in English.
Is lunch included?
No, lunch is not included, but enough time is allocated for enjoying the tastings comfortably.
Is it suitable for solo travelers?
Absolutely. Many reviews mention meeting great people and enjoying the small-group setting.
Does the tour go to any UNESCO sites?
Yes, it includes a stop at St. Rokos Chapel with a view of the UNESCO-listed Stari Grad Plain.
What makes this tour special?
The combination of stunning viewpoints, authentic local products, and passionate guides makes it stand out.
Is it worth the price?
Most travelers say yes, considering the quality of tastings, scenic stops, and ease of logistics—many consider it a highlight of their trip to Hvar.
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