If you’re dreaming of a day filled with sweeping vistas, wild bison, and a taste of South Dakota’s rugged beauty, the Jeep Bison Safari at Custer State Park might just be the adventure you’re looking for. While we haven’t personally hopped into the open-top Jeep, this tour consistently earns praise for its engaging guides, stunning scenery, and family-friendly vibe.
What we love about this experience is how it combines the thrill of seeing free-roaming bison with the comfort of a well-organized, small-group outing. Plus, the included picnic lunch means you won’t have to worry about packing snacks or meals. On the flip side, it’s a full-day adventure that demands some flexibility — be prepared for weather, and for some tours to fill up fast.
This tour appeals most to travelers who want a mix of wildlife spotting, scenic drives, and a manageable, organized day in the Black Hills. It’s a good fit for families, first-time visitors, or anyone eager to explore Custer State Park without the hassle of planning every stop.
Key Points

- Family-friendly pace and included picnic lunch make for a relaxed full-day experience.
- Small-group tours (max 14 travelers) ensure a more personal and flexible outing.
- Guides are highly praised for their knowledge and personable approach.
- Multiple stops showcase diverse landscapes — from wildlife-filled plains to mountain viewpoints.
- Pricing offers good value considering the extensive itinerary, wildlife sightings, and included meals.
- Weather readiness is important, as tours operate in all conditions.
What to Expect from the Jeep Bison Safari

This tour provides a well-rounded, 6-hour adventure that takes you deep into Custer State Park, starting with a convenient hotel pickup in Rapid City. From the outset, the tour’s focus on comfort and accessibility is clear — the small-group size means plenty of room to relax and ask questions, and the included pickup and drop-off save you the hassle of navigating South Dakota’s scenic byways on your own.
You can also read our reviews of more tours and experiences in Rapid City
The Itinerary: A Closer Look
Stop 1: Custer State Park Visitor Center
Your journey begins with a visit to the historic State Game Lodge, once the Summer White House for Presidents Coolidge and Eisenhower. Here, you’ll get a quick intro to the park’s storied past and its place in American history, setting a nice context for what’s to come. Then, at the visitor center, you’ll find exhibits and information about local wildlife and park conservation — a good primer before venturing into the wild.
Stop 2: Wildlife Loop Road
Next, you’ll travel along 18 miles of open prairie and pine hills that are home to bison, pronghorn, whitetail and mule deer, elk, coyotes, burros, and more. This stretch often yields sightings of large herds — many reviews mention how abundant and accessible the bison are. One reviewer noted, “Our guide Cheryl Lee was outstanding,” emphasizing how knowledgeable guides enhance the wildlife experience.
While wildlife sightings depend on luck and time of day, this part of the tour maximizes your chances of seeing animals in their natural environment. The landscape offers sweeping views that make it easy to understand why this park is a favorite for nature lovers.
Stop 3: Mount Coolidge Fire Lookout Tower
Perched atop a 6,023-foot peak, this stone tower still functions as a fire lookout and offers panoramic views of the Black Hills. Visitors often mention how impressive it is to stand at the highest point in central Custer and look out over the surrounding forests and distant mountains. The tower’s history as a lookout adds a touch of authenticity and respect for the land.
Stop 4: Stockade Lake for Lunch
The largest lake in Custer State Park, Stockade Lake, provides a serene backdrop for your included picnic lunch. It’s a peaceful spot dotted with pines and granite, giving you a moment to relax, refuel, and soak in the scenery. Several reviews highlight the quality of the picnic lunch — simple, satisfying, and perfect after a morning of exploration.
Stop 5: Needle Eye Tunnel and Needles Highway
A highlight for many, the Needles Highway features a series of tunnels carved through granite, with the famous Needle Eye tunnel being a favorite. The drive is a showcase of rugged granite formations and lush forests, with plenty of photo opportunities. Visitors often mention the thrill of navigating the tight tunnels and curves, and the breathtaking vistas that make the drive worth every minute.
Stop 6: Sylvan Lake
Created in 1891, Sylvan Lake is a postcard-perfect spot surrounded by towering granite spires. It’s often called the most popular lake in the park and provides a scenic stop for a quick walk or photo session. The large granite formations and tall pines make it one of those “must-see” spots that many travelers remember fondly.
Stop 7: Iron Mountain Road
This unique route is famous for its pigtail bridges and 314 turns, designed specifically to show off the Black Hills’ dramatic landscape. The road is as much a scenic experience as it is a drive, offering views of Mt. Rushmore and nearby peaks. Many reviews emphasize how this drive redefines what a mountain road can be — playful, visually stunning, and full of surprises.
The Value of the Tour
At $329 per person, this excursion might seem a bit steep at first glance, but considering the lengthy itinerary, the number of stops, and the included picnic lunch, it offers solid value. Guides are praised for their expertise, adding educational and entertaining depth to what could otherwise be just a bus ride.
The small-group setting, capped at 14 travelers, ensures a more intimate experience. This means you’ll have ample opportunity to ask questions and engage with your guide, who can tailor parts of the tour based on your interests. The fact that tours are booked on average 35 days in advance indicates high demand — a testament to its popularity and reputation.
What You’ll Love
We love the wide-ranging scope — from wildlife and mountain vistas to historic sites and scenic drives. The included lunch means you don’t have to scramble for food, and the stops at iconic spots like Sylvan Lake and Needle Eye Tunnel make the experience memorable.
Several reviewers mention how guides like Cheryl Lee and Mike made the tour special with their friendly, knowledgeable approach. Their insights turn a scenic drive into a genuine learning experience.
What to Keep in Mind
Weather can influence what you see and do — the tour runs in all conditions, so layered clothing, sun protection, and sturdy shoes are recommended. Also, be aware that some reviews mention delays or logistical hiccups, such as a dead Jeep battery or a tour change due to weather. Planning for some flexibility is always wise.
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Who Should Consider This Tour?

This safari is ideal for travelers who want a comprehensive introduction to Custer State Park without the stress of planning every detail. It’s perfect for families, couples, or solo travelers eager to see wildlife, enjoy scenic drives, and learn about the land from passionate guides.
Nature lovers will appreciate the chance to see bison and other wildlife up close, while history buffs will enjoy the stories behind the landmarks. If you’re looking for a comfortable yet adventure-filled day that hits all the highlights of the Black Hills, this tour offers a very good option.
Final Thoughts

The Jeep Bison Safari at Custer State Park offers a mix of wildlife, history, and scenic driving that’s hard to beat for the price. It’s a well-organized, small-group experience that emphasizes comfort, education, and authentic encounters with nature.
While weather and some logistical issues are worth considering, the overall positive reviews and the inclusion of a picnic lunch make this a compelling choice for those wanting a memorable, hassle-free day in South Dakota’s most iconic landscapes. Whether you’re a first-timer or a repeat visitor, this tour can deepen your appreciation of the Black Hills’ natural beauty.
If you’re after a relaxed, informative, and scenic adventure that combines wildlife viewing with breathtaking vistas, this Jeep safari is worth considering.
FAQs

Is hotel pickup included?
Yes, the tour includes pickup and drop-off from your Rapid City hotel, making it convenient and saving you from driving.
What is the duration of the tour?
The trip lasts approximately 6 hours and 15 minutes, giving enough time to enjoy all the stops without feeling rushed.
How many people are in each group?
The tour is limited to a maximum of 14 travelers, ensuring a more personal experience with your guide.
Is the tour suitable for children?
While the tour is family friendly, it’s best suited for children old enough to handle a full day of sightseeing and have an interest in wildlife and scenery.
What should I wear or bring?
Layered clothing, a jacket, sun protection (sunscreen, sunglasses, hat) are recommended. The tour operates in all weather conditions, so dress accordingly.
Are snacks and drinks provided?
Yes, bottled water and snacks are included, along with treats for feeding the beggar burros.
Can I cancel if my plans change?
Yes, free cancellation is available up to 24 hours before the tour, allowing you to plan with confidence.
Is this a good value for the cost?
Given the extensive itinerary, wildlife sightings, and included lunch, many travelers find the tour offers good value for the money.
In sum, if you’re looking for a thoughtfully curated, fun-filled day exploring the diverse landscapes of Custer State Park, this Jeep Safari hits many of the right notes. It offers a comfortable, guided way to see the highlights, with plenty of opportunities for wildlife encounters and photo-perfect scenery.
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