Memphis Civil Rights Smartphone Guided Walking Tour — Review

If you’re looking to explore Memphis through the lens of its pivotal civil rights history, this smartphone-guided walking tour offers an intriguing, flexible way to do so. It promises a story-rich experience, told through location-aware audio that plays as you walk, with the ability to go at your own pace. Priced affordably at just $9.75 per person, it’s a budget-friendly option for travelers eager to understand Memphis’s complex past without sacrificing authenticity.
What we particularly like about this tour is its self-paced nature — you can pause, revisit, or skip stops as you like, making it flexible for different travel styles. The music-infused narrative adds an emotional layer, connecting the city’s history of struggle with its soulful culture. Another highlight is the focus on outdoor sites, which means you won’t be stuck in a bus or confined to a small group; instead, you’re strolling through Memphis’s streets and landmarks, absorbing the atmosphere.
However, one thing to keep in mind is that this is an outdoor-only experience. If you prefer guided conversations or indoor visits, this might feel a bit limited. Also, since it’s a self-guided tour without a human guide, it relies heavily on your interest in reading and listening to history independently. But for those who enjoy a bit of freedom and a focus on authentic, outdoor storytelling, this could be a perfect fit.
This tour really suits travelers who want an affordable, flexible, and deeply engaging way to learn about Memphis’s civil rights movement and its musical roots. It’s especially great for those comfortable with smartphones and audio tours who prefer to explore at their own pace, soaking in stories without being tied to a schedule.
Key Points

- Flexible Self-Guided Experience: You can start, pause, and revisit the tour anytime without time restrictions.
- Affordable Price: At under $10, it offers a cost-effective way to gain insight into Memphis’s civil rights history.
- Music and History Blend: The tour uses music to set the tone, enriching the storytelling.
- Outdoor-Focused: All stops are outside, emphasizing Memphis’s historic streets and landmarks.
- Authentic and Informative: Carries a reputation for knowledgeable narration, as reflected in positive reviews.
- Ideal for Independent Travelers: Perfect for those who enjoy exploring at their own pace without a guide.
You can also read our reviews of more walking tours in Memphis
An In-Depth Look at the Memphis Civil Rights Smartphone Guided Walking Tour

Starting Point: Beale Street and B.B. King’s Blues Club
Your journey begins outside B.B. King’s Blues Club on Beale Street, an icon of Memphis’s musical scene. Here, the tour sets the stage by explaining how B.B. King and blues music played a role in civil rights activism — a reminder that music and social justice are often intertwined. The outdoor setting immediately immerses you in Memphis’s vibrant culture, making it a fitting opening.
The Elvis Statue: Crossroads of Music and Culture
The first stop is the Elvis Presley statue. In just five minutes, you’ll hear about Elvis’s upbringing and how his crossover appeal bridged cultural divides. This site offers a quick, visual introduction to Memphis’s musical legend, emphasizing the city’s role as a melting pot of influences. This short stop is free and easy to fit into any schedule, while setting the tone for the city’s musical and social history.
The Orpheum Theatre: Segregation’s Shadow
Next, the tour guides you past the historic Orpheum Theatre, where the story of Jim Crow laws and segregation comes alive. The theatre’s segregated lobbies and balconies serve as a stark reminder of the racial divide that Memphis and the South as a whole endured. Hearing how the theatre played a part in the civil rights movement adds depth and context to your walk, illustrating that even entertainment venues were battlegrounds for equality.
You can also read our reviews of more guided tours in Memphis
Gus’s World Famous Fried Chicken: Food as a Bridge
A stop at Gus’s Fried Chicken highlights how food can serve as a unifying force. Here, the tour shares stories about how Gus’s brought people together, regardless of race — a simple but powerful symbol of community and breaking down barriers. The quick five-minute pause allows you to imagine yourself enjoying this iconic Memphis dish while contemplating the city’s efforts to heal divisions.
The Green Beetle: An Iconic Gathering Spot
The Green Beetle, another local fixture, is recognized for its role in serving everyone, including music legends like Elvis. Standing outside, you can appreciate the importance of welcoming spaces that foster cultural exchange. It’s a reminder that social change often begins in everyday places where people connect.
The I Am a Man Mural: Visual Protest
The “I am a Man” mural is a powerful visual symbol of Memphis’s civil rights protests. The mural narrates the story of a pivotal protest that drew national attention and led to Martin Luther King Jr. coming to Memphis. This stop, taking around five minutes, offers a poignant moment of reflection on the courage of local activists and the impact of peaceful protest.
The Blues Hall of Fame: Culture and Resistance
Adjacent to the tour path, the Blues Hall of Fame signifies Memphis’s contribution to American music. While the tour doesn’t include entry, the outside setting emphasizes the cultural importance of blues in shaping social consciousness. It’s a reminder that Memphis’s musical legacy is intertwined with its social struggles.
Facing History and Ourselves Mural: Honoring Civil Rights Heroes
A detailed mural depicting heroes of Memphis’s civil rights movement provides lessons of bravery and resilience. The story behind this artwork reveals the local figures who fought for change, illustrating that even in the face of adversity, individuals made a difference. The 10-minute stop allows for a deeper understanding of Memphis’s heroes and their legacy.
The Lorraine Motel: The Day MLK Was Assassinated
The tour culminates at the Lorraine Motel, famously the site where Dr. Martin Luther King Jr. was shot. Standing on the balcony, you’ll hear the stories of MLK’s fight for justice and the tragic day that changed history. This somber moment is both educational and emotionally powerful, offering a visceral sense of the ongoing struggle for equality.
Walking Through Downtown Memphis: A Living History
The final stretch takes you through downtown streets linked to key civil rights sites, blues legends, and local leaders. This 30-minute walk is the heart of the tour, where the stories of activism, music, and community come alive. It’s a chance to see Memphis’s streets through the lens of history, with stories woven into the very fabric of the city.
What Travelers Say and Why It Matters

The only review on record gives this tour a perfect 5-star rating, with the reviewer describing it as a “very moving experience.” They note that the stories and visuals helped them truly grasp what people endured — a testament to the tour’s emotional and educational power. The tour’s focus on outdoor sites and audio narration means you get an intimate, unfiltered perspective of Memphis’s civil rights journey.
Value and Practicality
At less than $10, this tour offers exceptional value. It doesn’t include inside visits or food, but the outdoor focus keeps it accessible and easy to fit into a day’s exploration. The fact that it “never expires” means you can revisit or share it later, making it a smart purchase for those who want a flexible educational experience.
Accessibility and Convenience
The tour operates 24/7, allowing you to start whenever suits your schedule. It’s perfect for independent travelers comfortable with smartphones and self-guided exploration. The outdoor nature also means it’s suitable for all weather, as long as you’re prepared for Memphis’s climate.
Who Should Consider This Tour?

This walking tour is ideal for history buffs, music lovers, and independent travelers seeking a meaningful, affordable way to understand Memphis’s civil rights legacy. It’s particularly suited for those who prefer flexible schedules and enjoy self-guided experiences. If you’re interested in how Memphis’s past shapes its present — especially through music and activism — this tour provides a compact, informative glimpse.
Final Thoughts

This smartphone-guided walking tour offers a thoughtful, authentic look into Memphis’s civil rights history. Its outdoor focus and self-paced format make it accessible and engaging, especially for those who enjoy learning on their own terms. At just under $10, it’s a budget-conscious choice that delivers a emotional and educational punch — all while allowing you to explore at your own rhythm.
While it’s not a guide-led experience, the stories and sites included are meaningful and well-chosen, making it a valuable addition to any Memphis itinerary. Whether you’re visiting Memphis for the music, history, or both, this tour helps you connect with the city’s legacy in a personal, memorable way.
FAQ

Is this tour suitable for all ages?
Yes, as it’s an outdoor, self-guided experience, most travelers of all ages can participate comfortably. Just keep in mind that some content is historical and may be more meaningful to older children and adults.
Do I need a smartphone to take this tour?
Yes, since it’s a mobile ticket and location-aware, your smartphone is essential for the audio playback and navigation.
How long does the tour take?
The total duration is approximately 1 to 2 hours, but you can pause or extend your time at each stop as you wish.
Can I do this tour multiple times?
Absolutely. The tour never expires, so you can listen again at your convenience, revisit sites, or share the experience with others.
Are there indoor stops included?
No, all stops are outside. If you prefer indoor visits or guided conversations, this might not be the best fit.
What’s included in the price?
You get a civil rights-themed tour on the app, accessible anytime, anywhere. No food, inside visits, or human guide are included.
This tour offers a meaningful, flexible way to understand Memphis’s vital civil rights story. It’s best suited for independent explorers eager to combine history, music, and personal reflection at an affordable price. If you want to grasp Memphis’s past without the constraints of traditional guided tours, this might just be your perfect pick.
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