Milan: Enrico Rizzi Chocolate Factory Tour with tasting

Imagine strolling through a bustling Milanese workshop where artisans transform humble cocoa beans into luscious chocolates. That’s exactly what you get with the Enrico Rizzi Chocolate Factory Tour, a delightful, hands-on experience just a stone’s throw from the Duomo. If you’re a chocolate lover or simply curious about the journey from bean to bar, this tour offers a fascinating look into the craft, complete with a VR trip to Peru and a tasting of premium chocolates.

We’re fans of this experience for its blend of education and sensory pleasure — the immersive video, with its virtual reality technology, takes you straight into a cocoa plantation, making the process feel vivid and real. Plus, the guided tasting of single-origin chocolates gives a true appreciation for the complexities of fine cacao. A potential drawback? The group is limited to just 8 people, which is great for intimacy but might mean booking well in advance during busy seasons.

This tour is perfect for travelers who love chocolate, want an authentic look at artisanal production, and enjoy small-group experiences. Whether you’re a seasoned foodie or a casual visitor, you’ll appreciate the detailed insights and the chance to see how Milan’s chocolate artisans work.

Key Points

• Educational and sensory: Combines visual storytelling with actual chocolate tasting.
• Small-group intimacy: Limited to 8 guests for a more personal experience.
• Cultural connection: Features a virtual reality experience filmed at a Peruvian cocoa plantation.
• Authentic craftsmanship: Watch the “bean to bar” process, including roasting and stone grinding.
• Convenient location: Just a few minutes from Piazza del Duomo, easy to fit into a city tour.
• Cost-effective: Offers a well-rounded experience for the price, especially with tasting included.

You can check availability for your dates here:

What to Expect from the Enrico Rizzi Chocolate Factory Tour

When we imagine a chocolate tour, we think of a blend of science, artistry, and delicious tasting. This tour delivers on all fronts, starting in the sensory room, where a clever mix of Virtual Reality 360 technology whisks you away to a cocoa plantation in Peru. This immersive video makes you feel like you’re right there among the harvesters, experiencing the stages of harvesting, fermenting, and drying—all essential steps in cocoa production. It’s a clever way to add context and dimension to what might otherwise be a straightforward visit.

The guided tour of the factory then takes you through the different stages of chocolate making. You’ll see how cocoa beans are processed from roasting to the separation of husks and finally to the slow stone grinding process, which can take up to 80 hours. Watching this labor-intensive process reveals the craftsmanship behind high-quality chocolate. We loved the way the room is set up to highlight the different parts of production, making it clear just how much care goes into each bar.

Next, you’ll visit the chocolate library, a climate-controlled area where chocolates are rested and refined with spices, teas, and infusions. The environment feels like a sanctuary for chocolate, and it’s fascinating to see how flavor profiles are developed during this maturation process. It’s a reminder that good chocolate isn’t just about the beans—it’s about the subtle art of blending, aging, and refining.

Tasting Experience: A Journey into Flavor

The highlight for most visitors is the guided tasting of three or five single-origin chocolates. The selection varies, but the focus is always on showcasing the diverse flavors that come from different cocoa regions. You might find yourself savoring chocolates with unexpected floral, fruity, or spicy notes, each one a reflection of the terroir where the cocoa was grown.

Multiple reviews praise the tasting as “fantastically educational,” with one noting, “You really learn to appreciate the nuances of high-quality chocolate.” Others highlight how the tasting helps you distinguish subtle flavor differences—a skill that makes your future chocolate purchases more discerning. The tasting is relaxed, with the guide explaining the characteristics of each chocolate, making it accessible even for those new to fine chocolates.

Location and Accessibility

The factory’s address on Via Gian Giacomo Mora 18 is just a short walk from Piazza del Duomo, making it easy to incorporate into a day of sightseeing. The nearest metro stop, M4 De Amicis, is very close, which helps travelers avoid the hassle of parking or long walks. The tour lasts about 60 minutes, perfect for fitting into a busy sightseeing day without feeling rushed.

Practical Details and Value

The tour is designed for small groups (max 8), which helps ensure a more personalized experience. It’s available in Italian and English, making it accessible for most visitors. Booking is flexible with a “Reserve now, pay later” option, and you can cancel up to 24 hours in advance for a full refund — a bonus for flexible travel plans.

Pricing includes the guided visit, the immersive VR experience, and the tasting of 3 chocolates (or more, depending on your ticket). While it might seem modest in duration, the intimate setting and quality of content make it a good value, especially for those keen to learn about chocolate craftsmanship.

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Why This Tour Works

For those wanting more than just a tasting, this tour offers an educational journey into the world of artisanal chocolate-making. It’s especially valuable for travelers who prefer small-group experiences where questions can be asked and answered directly. The VR component is a standout feature, providing a visual connection to the origins of the cocoa beans, which can deepen your appreciation for the product.

On the downside, if you’re looking for a longer or more in-depth tour, this one might feel a bit tight on time. Also, children under 6 years are not suitable, so families with very young kids should consider this.

The Enrico Rizzi Chocolate Factory Tour is a well-balanced, engaging experience that combines education, sensory delight, and easy accessibility—all within a charming Milan setting.

Who Should Book This Tour?

This experience suits chocolate enthusiasts eager to understand the craftsmanship behind their favorite treat. It’s ideal for small groups or couples looking for an intimate, educational activity. Foodies interested in terroir and flavor profiles will find the tasting especially rewarding. It’s also a good option for travelers who want to add a unique, hands-on element to their Milan itinerary without dedicating an entire day.

However, those seeking a longer workshop or a family-friendly activity with younger children might want to explore other options or check specific age restrictions beforehand.

Frequently Asked Questions

How long does the tour last?
The tour lasts approximately 60 minutes, making it a quick but comprehensive peek into the world of chocolate.

Is there a limit on group size?
Yes, the tour is limited to a maximum of 8 guests, ensuring a cozy, engaging experience.

In what languages is the immersive video available?
The VR experience is offered in Italian, English, German, French, and Spanish.

Where is the factory located?
It’s located at Via Gian Giacomo Mora 18 in Milan, just a few minutes walk from Piazza del Duomo.

How do I get there?
The easiest way is via M4 De Amicis metro stop, which is very close to the factory.

What is included in the price?
Your ticket covers the guided visit, the immersive VR video, and a tasting of 3 single-origin chocolates.

Can I cancel or reschedule?
Yes, you can cancel up to 24 hours in advance for a full refund and reserve your spot without immediate payment.

Is this suitable for children?
Children under 6 years are not recommended to participate.

What should I wear?
Comfortable shoes and casual clothing are best since you’ll be walking through the different production areas and the tasting room.

Is the tour accessible for people with mobility issues?
The description does not specify accessibility features, so it’s best to contact the provider directly for personalized needs.

Final Thoughts

The Enrico Rizzi Chocolate Factory Tour offers a thoughtful, engaging look into the world of artisan chocolate-making right in the heart of Milan. It’s a rare chance to see the “bean to bar” process up close, with the added excitement of a VR plantation experience. The tasting of single-origin chocolates ensures you leave with a deeper understanding—and probably a new appreciation—for what makes good chocolate so special.

If you’re in Milan and craving a sweet, educational experience that combines technology, craftsmanship, and flavor, this tour fits the bill. It’s especially suited to small groups, curious minds, and anyone who wants a tasty break from sightseeing that’s both fun and informative.

To sum it up, this tour is a fantastic way to combine a love of chocolate with a desire to understand the craftsmanship behind it. It offers good value for the intimate setting, the educational content, and the delicious tastings. Perfect for those who enjoy learning through experience, it’s an activity that adds a unique flavor to your Milan trip — one that’s both sweet and enlightening.

You can check availability for your dates here: