Monterey & Big Sur: 1970 Pontiac Firebird Formula 400 Rental

If you’re dreaming of cruising along California’s stunning coastline in a genuine vintage muscle car, this tour offers just that. The 1970 Pontiac Firebird Formula 400 rental takes you on a day-long journey through some of the most picturesque spots from Monterey to Big Sur, all behind the wheel of a true American classic. Whether you’re a car enthusiast or simply looking for a different way to see the coast, this experience promises both excitement and a touch of nostalgia.

What we love about this experience is how it combines the thrill of driving a powerful, vintage vehicle with the beauty of California’s iconic scenery. First, the sound and feel of the 400ci V8 engine is enough to make any car lover’s heart race. Second, the freedom to explore at your own pace makes this more than just a drive — it’s a personalized adventure on wheels.

Of course, a potential consideration is the cost—at $499 per group of up to four people, it’s not the cheapest way to see the coast, but it offers unique value in the form of exclusivity and the experience of a lifetime. This tour suits travelers who love cars, seek a memorable photo-worthy journey, or want to celebrate a special occasion in style.

Contents hide

1 An In-Depth Look at the Experience

2 Final Thoughts

3 FAQs

Key Points

Authentic vintage experience with a fully maintained 1970 Pontiac Firebird Formula 400
Flexible, private group—perfect for couples, families, or friends wanting a personalized tour
Unmatched scenery along Monterey, Carmel, 17-Mile Drive, and Big Sur with stunning coastlines
Drive a powerful V8 engine with automatic transmission for a nostalgic yet accessible ride
Cost includes fuel, insurance, a driving map, and vehicle cleaning, offering straightforward pricing
Capture memorable photos of both the car and breathtaking coastal views

You can check availability for your dates here:

An In-Depth Look at the Experience

This tour offers a rare chance to drive a vintage 1970 Pontiac Firebird Formula 400 along some of California’s most famous coastal routes. Starting in Monterey, you’ll get behind the wheel of a classic American muscle car that’s been professionally maintained for safety and reliability. The 400ci V8 engine roars to life with a satisfying rumble, and with the automatic transmission, the focus remains on enjoying the scenery rather than wrangling a manual gearbox.

You can also read our reviews of more tours and experiences in Monterey.

The Itinerary: Navigating Coastal California in Style

Monterey serves as your starting point. You’ll begin by cruising through the historic streets, passing sights like Cannery Row, Lovers Point, and Pacific Grove. These spots are perfect for snapping a few photos of the car against the backdrop of the quaint, seaside town. The drive then continues onto the world-famous 17-Mile Drive, a route renowned for its sweeping views, stately cypress trees, rocky outcroppings, and the lush Pebble Beach golf courses. We loved the way the engine hummed in harmony with the ocean breeze, making every turn a delight to experience.

Next, you’ll arrive in Carmel-by-the-Sea, a charming village packed with boutique shops, art galleries, and inviting tasting rooms. This is the ideal spot for a quick walk and some memorable pictures of your vintage ride amid the storybook architecture. The town’s relaxed vibe matches well with the retro coolness of the Firebird.

From Carmel, the route winds south along Highway 1 into Big Sur, where rugged cliffs plunge into roaring waves. Key stops include the Bixby Bridge, one of the most photographed sites in California, and scenic spots where you can pause to take in the grandeur of the coast. Many reviews mention how feeling the wind in your hair with the top down enhances the experience — a real treat on a clear day. Lunch can be enjoyed in the Big Sur area, either sitting beside a creek surrounded by redwoods or perched on a cliff with ocean views.

What Travelers Can Expect

The rental includes a 3-hour window to enjoy your drive, with the flexibility to start in the morning or afternoon depending on your schedule. The private group format keeps the experience intimate, allowing you to soak in the scenery without the hustle of larger tour groups. The vehicle comfortably seats up to four passengers, making it ideal for small families, couples, or friends.

The cost covers fuel, cleaning, insurance for one driver, and a detailed driving map of the peninsula. Additional expenses, such as parking fees and tolls, are not included, so plan for those separately. The car must be returned with a full tank, and late returns may incur extra charges.

Authenticity and Reliability

Reviews praise the reliability and professional maintenance of the fleet, which is reassuring when you’re trusting your day of adventure to a vintage vehicle. The owner’s attention to detail ensures the Firebird runs smoothly, so you can focus on enjoying the drive.

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The Value and Who It’s For

At $499 for a full day of driving in a rare classic car, this experience offers solid value for car enthusiasts or anyone wanting a picture-perfect adventure. You’re not just renting a vehicle; you’re stepping into a piece of Americana. This is especially appealing if you want to celebrate a special occasion or create lasting memories with family or friends.

However, keep in mind that this experience is primarily about the drive and scenery, not about guided commentary or a structured tour. If you prefer a laid-back, self-driven day in a beautiful setting with the thrill of a vintage muscle car, this is an excellent option.

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Final Thoughts

This tour is a true treat for those who appreciate classic cars and scenic drives. It’s a chance to own the road in a piece of automotive history while taking in California’s rugged coastlines. The private, flexible nature makes it perfect for those seeking a personalized adventure rather than a large-group tour.

While the price might seem steep compared to standard sightseeing tours, it’s a worthwhile splurge for the experience of driving a vintage muscle car on one of America’s most beautiful coastlines. Plus, the scenery and photo opportunities are second to none, making it a memorable highlight of any California trip.

If you’re a car lover, a romantic couple, or a group of friends eager for a fun and unique way to explore, this experience is a memorable slice of California cool. Just remember to bring your driver’s license, be prepared for a full tank upon return, and enjoy the pure joy of cruising in a classic American legend.

FAQs

Is this experience suitable for anyone?
It’s best for those who have a valid driver’s license and feel comfortable driving a vintage car with an automatic transmission. No special driving skills are needed, but a basic comfort level with manual or vintage vehicles is helpful.

How long do I get to drive the Firebird?
The rental includes a 3-hour window for driving. You can choose to start in the morning or afternoon, depending on your schedule.

Can I bring more than three friends?
The vehicle seats up to four people, so you and three others can enjoy the ride together.

Are there any extra costs besides the rental fee?
Yes, parking fees and tolls are not included. You’ll need to cover these separately during your trip.

What does the price include?
The fee covers the rental of the car, fuel, insurance for one driver, car cleaning, and a driving map of the Monterey Peninsula.

What should I do if I want to cancel?
You can cancel up to 24 hours in advance for a full refund, making it flexible if your plans change.

Is food or sightseeing included?
No, this is a self-driven experience focused on the drive and scenery. You’ll need to plan for meals and sightseeing stops separately.

Can I drive the car if I’m a visitor from outside the U.S.?
A valid driver’s license is required, regardless of nationality, so international visitors can participate as long as they have the necessary license.

What if I want to extend my drive?
The tour is typically a one-day experience with a set time, but you can discuss options with Monterey Touring Vehicles if you wish to customize your experience.

Whether you’re a vintage car buff or simply someone wanting to add a unique twist to your California road trip, this experience provides an unforgettable way to enjoy the coast’s natural beauty. It’s a mix of nostalgia, adventure, and stunning scenery — all rolled into one memorable day.