NON BUS BRYS Estates FROSE’ Traverse Old Mission Wine Tour

If you’re dreaming of a wine-tasting experience that combines elegance, comfort, and a touch of fun, the NON BUS BRYS Estates FROSE’ Traverse Old Mission Wine Tour might just be your perfect match. This tour promises a luxury journey through some of Michigan’s most celebrated wineries, all in a private, upscale SUV rather than a noisy party bus.

What sets this experience apart? We love the personalized VIP treatment and the unique frozen drinks, especially the famous Frose’, which elevates the traditional wine tour into a memorable outing. Plus, the flexible scheduling and downtown pickup make it incredibly convenient.

However, a potential consideration: if you’re looking for a lively party atmosphere with lots of loud music, this might feel a bit subdued. Instead, it’s ideal for those seeking a more refined, relaxed day of tasting and scenic views.

This tour is best suited for couples, small groups, or anyone wanting a more intimate tasting experience in Traverse City’s stunning Old Mission Peninsula. It’s perfect for wine lovers who appreciate comfort, expert guidance, and a touch of luxury.

Key Points

• Luxury transportation in upscale SUVs like GMC Yukon or Cadillac Escalade
• Personalized VIP experience with expert guides familiar with local wines and scenery
• Four iconic wineries visited, including Chateau Chantal, Bowers Harbor Vineyards, and Brys Estates
• Innovative frozen drinks like Frose’, Sangria, Lemonade Lavender, and more
• Flexible schedule options for daytime or sunset tours
• Free bottle of wine for groups of 6 or more, adding extra value

You can check availability for your dates here:

An Introduction to the Frose’ Traverse Wine Tour

If you’re tired of the typical bus-based wine tours that often feel more like herd movements than intimate experiences, this NON BUS FROSE’ Tour offers a refreshing alternative. It’s a semi-private, luxury vehicle experience in Traverse City, focusing on quality rather than quantity, with only about 6-7 guests per vehicle.

What immediately catches your eye is the emphasis on personal service. Led by knowledgeable guides—some with backgrounds in law enforcement—this tour combines local expertise with the comfort of a premium SUV. You’ll be picked up right from downtown Traverse City, avoiding the hassle of crowded buses or long walks. The luxury SUVs are air-conditioned, clean, and comfortable, making the 4.5-hour journey feel more like a day out with friends than a tour.

The tour puts a special focus on the Frose’ at Brys Estates, which has earned a reputation as a “world-renowned” frozen wine drink. But it’s not all about the Frose’ — guests will also sample a variety of other frozen drinks, such as Sangria and Lemonade Lavender, plus wines, ciders, and spirits. The tour’s flexibility allows you to tailor the experience, whether you prefer visiting four wineries or a combination of three wineries and a distillery.

The Itinerary: What to Expect at Each Stop

Start Point and Pickup

The tour begins at the Hardy Street Parking Structure in downtown Traverse City. Instead of squeezing onto an overused party bus, you’ll hop into a luxury SUV—a GMC Yukon or Cadillac Escalade—that’s cool, comfortable, and stylish. The owner’s background in law enforcement adds a layer of professionalism and friendliness, making the whole experience feel exclusive yet approachable.

Wineries and Distillery Visits

Throughout the tour, you’ll visit four iconic wineries—each with its unique charm and offerings. Here’s what to expect at each:

Hawthorne Vineyards: Known for its delicious ciders and award-winning wines, Hawthorne offers a chance to try raspberry and cherry ciders along with their wines. Guests have appreciated the variety, noting, “We loved the way the cider added a refreshing twist to the tasting.” It’s an excellent spot to appreciate Michigan’s cider heritage.

Bowers Harbor Vineyards: Home of the famous Pinot Secco Rosé, Bowers Harbor is often highlighted for its beautiful vineyard views. Depending on the season, you might also find cherry, blueberry, or peach ciders, which pair well with the region’s fruit-growing reputation. One review mentioned, “The Pinot Secco Rosé was the highlight — perfectly balanced and served in a relaxed setting.”

Chateau Chantal: A staple on the peninsula, Chateau Chantal offers a diverse selection of wines, ciders, and spirits. Guests love the opportunity to sample brandy, vodka, or beer, and many appreciate the insights from the guides about the regional winemaking history. The Frozen Sangria here is a notable seasonal treat, often described as “deliciously refreshing and not overly sweet.”

Brys Estate: The star of the tour, Brys Estates is famous for its Frose’, which has garnered a world-renowned reputation. Guests are encouraged to try the Frose’ and are often impressed by how smooth and balanced it is. Brys also offers ciders and other wines, providing a well-rounded tasting experience.

More Great Tours Nearby

Additional Stops and Drinks

At Bonobo Winery, you can sample their frozen Lemonade Lavender vodka-based drink, which is seasonal but consistently well-reviewed—“It’s a perfect summer refresher with floral notes.” The tour allows for wine and spirits tastings, although actual flights or bottles are extra, giving you the option to purchase your favorites.

Scenic and Educational Highlights

Throughout the day, your guides will share interesting stories about the region’s winemaking history and the unique characteristics of Michigan wines. It’s not just about sipping; it’s about understanding what makes these wines special.

You’ll also enjoy spectacular views of the vineyard landscapes and Old Mission Peninsula, which many guests find adds a serene backdrop to their tasting experience. And because it’s not a party bus, the atmosphere is more relaxed and intimate, encouraging conversations and connections.

The Value of the Experience

At $89 per person, this tour offers remarkable value considering the luxury transportation, personalized guides, and access to four top wineries. When comparing to other tours that may run in a crowded bus or lack personalized service, this stands out as a premium option.

Groups of six or more even get a free bottle of wine, adding to the overall value, especially if you’re traveling with friends or family. The small group size ensures you won’t be lost in a crowd, and the flexibility in scheduling makes it suitable whether you want a daytime excursion or a sunset experience.

Practical Tips for Travelers

• Arrive on time for pickup at the Hardy Street Parking Structure or coordinate pickup at your hotel if available.
• Dress comfortably—you’ll be sitting most of the time, but consider layers as wineries can be cooler indoors.
• Bring a camera—the scenery is picture-worthy, and your guides are happy to share tips for photography.
• Taste responsibly—since alcohol isn’t allowed in the vehicle, plan to enjoy your tastings outdoors or at the wineries.
• Consider buying bottles at your favorite spots; the free bottle for groups of six or more is a nice bonus, but prices at wineries often compare favorably to retail stores.

Who Will Love This Tour?

This experience is ideal for wine enthusiasts who value comfort and personalized attention. It’s perfect for couples celebrating a special occasion, small groups of friends, or anyone wanting a laid-back but upscale wine tasting day. If you prefer a lively party atmosphere, this might not be your best choice. Instead, if your goal is to learn about the region’s wines, enjoy scenic views, and indulge in expertly crafted frozen drinks, you’ll find this tour a real treat.

The Sum Up

The NON BUS BRYS Estates FROSE’ Traverse Old Mission Wine Tour offers a highly curated, comfortable way to explore Michigan’s wine scene. It combines the luxury of private SUV transport, local expertise, and delicious frozen drinks that turn a typical wine tour into a memorable event.

Whether you’re a seasoned wine lover or just looking for a fun, relaxed way to experience Traverse City, this tour provides excellent value. The focus on quality over quantity, along with the convenience of downtown pickup, makes it accessible and enjoyable.

If you’re after a personalized, scenic, and refreshing wine day—and you appreciate a well-made Frose’—this tour will not disappoint. It’s a fantastic way to spend a few hours indulging in the best of Michigan’s wine and cider offerings, all in style.

FAQ

Is the tour suitable for small groups?
Yes, the tour is designed for small groups of about 6-7 people, ensuring a more intimate experience and personalized attention from guides.

Can I customize the wineries I visit?
The tour visits four iconic wineries with a set itinerary, but with flexible scheduling, you may be able to tailor the experience slightly. Check with the provider if you want specific stops.

What is included in the tour price?
The $89 price covers luxury SUV transportation, a private guide, and tastings at each winery. Food and additional alcohol are extra.

Are there any age restrictions?
Pregnant women are advised against participating due to alcohol consumption. The tour is not suitable for children.

Where does the tour start?
The pickup point is at Hardy Street Parking Structure in downtown Traverse City, near Middlecoast Brewery, with options for pickup at local hotels or other downtown locations.

Can I leave with my purchased wine?
Yes, you can buy bottles during the tour, and the wineries generally allow you to take your purchases with you.

How long is the tour?
The tour lasts approximately 4.5 hours, depending on scheduling and stops.

Is there a dress code?
Comfortable casual attire is fine, but consider layers in case of indoor winery coolness.

What makes this tour stand out from others?
The focus on luxury transport, personalized guides, and the special frozen drinks like Frose’ make it a unique, high-value experience.

In summary, if you’re after a relaxed, upscale, scenic wine outing with a focus on quality and comfort, this Frose’ Traverse Old Mission Wine Tour delivers on all fronts. It’s a wonderful way to experience Michigan’s wine country without the hassles of big buses or crowded tasting rooms, all while enjoying a few beautifully crafted frozen drinks.

You can check availability for your dates here: