NON BUS ICE WINE Traverse City Old Mission Wine Tour

Imagine swapping the traditional, often crowded bus wine tour for something truly special — a personalized, comfortable journey through Michigan’s finest wineries. That’s exactly what the NON BUS ICE WINE Traverse City Old Mission Wine Tour offers. Instead of squeezing onto a noisy party bus, you’ll ride in a sleek GMC Yukon or Cadillac Escalade, enjoying the scenery, expert guidance, and top-tier wines in a semi-private setting.

What immediately caught our eye about this tour are two standout features: the luxury transportation that elevates the experience beyond the typical winery visit, and the opportunity to taste exceptional ice wines that are rare and sometimes historically significant. However, a practical consideration is the price — $89 per person — which is quite reasonable given the bespoke vibe and exclusive access. This tour is a fantastic pick for couples, small groups, or anyone seeking an upscale, relaxed way to explore Traverse City’s wine scene with personalized attention.

Who would this experience suit best? If you appreciate high-quality wines, enjoy comfort and personalized service, and dislike the chaos of large bus tours, this is an ideal option. It’s also suitable for those celebrating special occasions or simply wanting to indulge in the area’s top wineries without the stress of driving.

Key Points

• Luxury transportation: Ride in a private SUV or Escalade, avoiding the typical party bus.
• Expert guides: Knowledgeable, passionate wine enthusiasts lead the way.
• Exclusive wineries: Visit four iconic Old Mission Peninsula wineries, including Bowers Harbor, Chateau Chantal, Brys Estate, and Hawthorne Vineyards.
• Specialty wines: Sample ice wines, ice ciders, and other premium whites and reds.
• Flexible scheduling: Tours depart multiple times daily, including sunset options.
• Personalized experience: Small group sizes, often 6-7 people, with the option for private bookings.

You can check availability for your dates here:

An In-Depth Look at the Experience

Setting the Scene

This tour’s biggest selling point is its luxury approach. From the moment you’re greeted at the pickup point — conveniently located in downtown Traverse City — you’ll notice the sleek, well-maintained GMC Yukon or Cadillac Escalades waiting to whisk you away. No more cramped buses or loud chatter — this is about enjoying the journey as much as the destination.

Considering the $89 price tag, you get a lot of value in the form of personalized service, comfortable transportation, and the chance to explore four different wineries at your own pace. The tour lasts approximately 4.5 hours, striking a nice balance between a full day’s activity and a manageable, enjoyable outing.

Wineries and Tastings

Each winery on the itinerary has its own unique character and specialties. The highlight for many is Bowers Harbor Vineyards, where you can sample their Ice Wine and Ice Cider — the latter a delightful cider variation that’s especially local to this region. Ice wines are a specialty here, and Bowers Harbor’s offerings are limited, making them a real treat for those interested in dessert wines.

At Chateau Chantal, you’ll enjoy Vidal Blanc and Estate Ice Wines. The estate’s reputation is well-earned, and the wines are often praised for their balance of sweetness and complexity. Notably, their ice wine was featured at a White House dinner during the Obama administration, adding a touch of historical significance.

Brys Estate offers the chance to taste their Froze’, a sweet, grape-based treat, while Hawthorne Vineyards tempts visitors with the Cherry Splendor — a very sweet, cherry-flavored wine. For a seasonal twist, a Lemonade Lavender Slushy is available at Bonobo Winery, adding a fun, refreshing break — perfect for summer days.

Guides and Personal Touch

One of the most rave-worthy aspects is the knowledgeable guides. They are not just drivers but passionate wine enthusiasts who can answer questions and tailor the experience based on your interests. This personalized guidance enhances the tour, especially if you’re keen to learn about the wines and region.

The Experience Beyond the Wines

While sampling wines, you’ll enjoy beautiful scenery of Old Mission Peninsula — often described as picturesque, with rolling vineyards and orchard views. The small group size (most likely 6-7 guests) ensures you’re not lost in a crowd, making it easier to ask questions and enjoy the conversation.

Value and Practicality

For $89, you’re paying for more than just wine tastings — you’re investing in comfort, convenience, and expert guidance. Compared to traditional bus tours, this private-style experience offers greater flexibility — you can let your guide know your preferences, and the wineries visited may vary depending on availability, weather, and your wishes.

Additional Considerations

• The tour includes wine samples and snacks, but flights, bottles, and food are extra.
• Pickup and drop-off are conveniently located in downtown Traverse City, avoiding the hassle of long walks or driving afterward.
• The tour is law enforcement and military-friendly, operated by former law enforcement professionals, which adds a layer of trust and safety.

Why This Tour Works Well

This experience is perfect for those who want to enjoy Traverse City’s wine culture without the hassle of driving or the chaos of larger bus tours. It suits small groups or couples looking for a relaxed, upscale outing. The focus on ice wines makes it particularly appealing to wine aficionados or those curious about this unique, sweet style.

Travelers have shared positive comments about the guides’ expertise and the overall comfort, with some noting that the private vehicle made the day feel more exclusive. The chance to visit iconic wineries like Chateau Chantal, which has a significant reputation, adds to the tour’s appeal.

Final Thoughts

The NON BUS ICE WINE Traverse City Old Mission Wine Tour offers a rare mix of comfort, exclusivity, and top-quality wines. It’s a smart choice for travelers who want to indulge in Michigan’s wine scene without the cramped bus experience. With knowledgeable guides, flexible scheduling, and a curated list of wineries, this tour provides both education and enjoyment in a relaxed setting.

While the price might seem higher than standard tours, the value is clear when you consider the personalized service, luxury transportation, and access to some of the region’s best wines. It’s especially suited for couples celebrating a special occasion, small groups of friends, or anyone craving a more refined wine experience.

If you’re a wine lover seeking comfort and quality — and a bit of Hollywood glamour — this tour should be on your list. The scenic drives, the premium wines, and the relaxed, small-group atmosphere make for a memorable day.

FAQ

Is this tour suitable for wine beginners?
Absolutely. Guides are friendly and knowledgeable, and the tasting experience is designed to be approachable whether you’re a novice or a connoisseur.

What’s included in the $89 price?
You get a 4.5-hour luxury ride in a private vehicle, visits to four wineries, wine samples (flights and bottles extra), and the guidance of expert guides.

Do I need to pay for tastings at the wineries?
Yes, winery tasting fees are not included, so you should budget extra if you plan to indulge in full tastings or additional purchases.

Can I customize the wineries I visit?
Yes, you can share your preferences, and guides will try to accommodate your wishlist depending on availability and weather.

What should I bring?
Comfortable shoes, warm clothing, a sun hat, camera, and sunscreen are recommended. Drinks are not allowed in the vehicle, and smoking is prohibited.

Is this a good option for a special celebration?
Definitely. The upscale, intimate setting makes it ideal for birthdays, anniversaries, or just a special day out.

What if I want a private tour?
Private group options are available; just contact the provider to tailor the experience to your needs.

To sum it up, this tour is a smart pick for travelers who want to combine wine tasting with comfort and style. It’s a rare chance to sip some of Michigan’s best ice wines in an intimate, relaxed setting — a true highlight of any Traverse City trip.