NON BUS Traverse City Beer/Lager and Distillery Wine Tour

Traverse City Beer, Lager, and Distillery Wine Tour: A Luxurious Spin on Sipping

Imagine swapping the noisy chaos of traditional party buses for a quiet, stylish ride with knowledgeable guides leading the way. That’s exactly what the NON BUS Traverse City Beer/Lager and Distillery Wine Tour offers. This isn’t your typical group outing; it’s an elegant, relaxed way to explore Traverse City’s thriving beverage scene while leaving the driving to someone else.

What makes this tour stand out? First, it’s the luxury SUV experience—think spacious, comfortable GMC Yukons instead of worn-out buses. Second, the guides are real beverage enthusiasts who know their stuff and are eager to share insider tips. And while the price of $199 per person might seem steep at first glance, the personalized atmosphere and high-quality stops offer good value for those who appreciate a more refined tasting adventure.

However, consider that drink and food are not included in the price, so you’ll want to budget extra for additional tastings or snacks. Also, this tour is best suited for those who prefer a small, semi-private group with the personal attention of a professional guide rather than a large crowd. If you’re after a relaxed, authentic experience with local experts, this could be your perfect outing.

Key Points

• VIP Experience: Skip the noisy buses and enjoy a luxury SUV with small groups.
• Expert Guides: Knowledgeable local enthusiasts lead the way, offering tailored recommendations.
• Flexible Itinerary: Multiple start times and options allow customization to your schedule.
• High-Quality Stops: Visit four top breweries, distilleries, and wineries in Traverse City.
• Personalized Service: Most groups of 6-7 guests typically enjoy private vehicle arrangements.
• Additional Purchases: Tastings are included, but extra for bottles, food, and merchandise.

You can check availability for your dates here:

An In-Depth Look at the Traverse City Beverage Tour

The NON BUS Traverse City Beer/Lager and Distillery Wine Tour is designed for those who want something more personal and less party-centric. It’s billed as a “Movie Star Experience,” and that’s not just a catchy phrase. The emphasis on luxury transportation—GMC Yukons and Cadillac Escalades—immediately sets a tone of comfort and class. Travel in style, without the chaos of a typical party bus, is a major selling point for anyone tired of loud crowds and cramped spaces.

The Itinerary: What You Can Expect

This tour takes around 4.5 hours, which is ample time to explore four different locations without feeling rushed. The stops include some of Traverse City’s finest breweries, distilleries, and wineries. While the exact venues are not specified, the focus is on producing local drinks with expert-guided tastings and recommendations, thanks to guides like Tracy, Kyle, and Andie—local enthusiasts with impressive beverage knowledge.

Each stop is an opportunity to sample drinks in a relaxed manner, often with the chance to purchase full glasses, bottles, growlers, or merchandise directly from the venues. The emphasis on personalized attention means you’re encouraged to ask questions and get meaningful insights into the drink-making process, local ingredients, and pairing tips.

The Stops and What They Offer

While specific names of locations aren’t provided, you’ll visit four top spots that showcase Traverse City’s diverse beverage scene. Some locations offer wine menus, so wine enthusiasts aren’t left out. The stops are carefully chosen to give a well-rounded taste of the region’s best—whether that’s a craft brewery producing innovative lagers or a distillery with a rich history.

Since the tour is designed as a semi-private experience, most groups of six or seven guests will likely enjoy their own vehicle. This setup nurtures a more intimate atmosphere, allowing guides to tailor their recommendations based on your preferences.

The Guide and the Experience

You’ll be in the company of local guides with strong beverage backgrounds. As one reviewer noted, the guides “are true experts in the local beverage scene” and are eager to share their knowledge. Their enthusiasm adds a lot to the experience, helping you understand what makes each stop special—whether it’s a unique brewing technique or a signature distillery spirit.

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Transportation: Why It Matters

Instead of a clunky, old bus, you’ll travel in luxury SUVs, which significantly improves comfort. Plus, with pickup and drop-off points conveniently located in downtown Traverse City, you avoid the hassle of long walks or parking. After the tour, you can easily continue exploring the vibrant downtown scene or head back to your hotel.

The Value for the Price

At $199, this experience might seem a bit pricey compared to standard bus tours. But when you factor in the luxury transportation, small group size, expert guides, and high-quality venues, it becomes clear that this is a premium experience. It’s particularly worthwhile for travelers who value personalized service, comfort, and genuine local knowledge.

Extra Costs and Considerations

While tastings are included, additional food and drinks are extra—a common practice in such tours. If you’re a serious drinker or want to try full bottles, be prepared to spend more at each stop. The tour’s flexible schedule and booking options—reserve now, pay later—are helpful if your plans shift unexpectedly.

Who Will Love This Tour?

This experience is ideal for people who prefer quality over quantity. If you enjoy craft beverages and like the idea of small, guided tastings in a relaxed setting, you’ll appreciate the attention to detail here. It’s also well-suited for couples, small groups of friends, or anyone who wants a more refined, personalized way to experience Traverse City’s beverage scene.

Travelers who dislike large, noisy bus tours or want to avoid drinking and driving will find this VIP setup especially appealing. Plus, the local guides’ expertise makes the difference—offering insights that you simply wouldn’t get on a standard tour.

The Sum Up: Who Is This Tour Best For?

In the end, this tour offers a high-quality alternative to typical group outings. The combination of luxury transport, expert guides, and carefully selected stops creates a memorable, sophisticated experience. It’s perfect for travelers who value comfort, personalized attention, and authentic local flavors.

If you’re someone who enjoys learning about local drinks and wants to do so in a relaxed, upscale environment, this tour is a worthy choice. It’s a smart pick for those who want to avoid the chaos of party buses but still experience the best of Traverse City’s beverage scene.

However, if your main goal is to sample as many drinks as possible or you’re traveling on a strict budget, this might not be the best fit. But for the quality-oriented, experience-seeking traveler, this VIP beverage tour hits just the right note.

Frequently Asked Questions

Is this tour suitable for wine enthusiasts?
Yes, some of the locations on this tour offer a wine menu, making it appealing for wine lovers as well as beer and spirit enthusiasts.

How many people will be on the tour?
Most groups of 6-7 guests will enjoy a semi-private experience, likely with their own vehicle, which enhances comfort and personalization.

Do I need to worry about transportation or driving?
Not at all. The tour includes luxury SUVs and pickup/drop-off in downtown Traverse City, so you don’t have to worry about driving.

Are tastings included in the price?
Yes, samples and splashes are included, but additional food, bottles, or merchandise are extra.

Can I book a private tour?
Yes, private group options are available, offering an even more tailored experience.

What if I want to cancel?
You can cancel up to 24 hours in advance for a full refund, providing flexibility if your plans change.

This NON BUS Traverse City Beer, Lager, and Distillery Wine Tour offers a memorable, comfortable way to experience Traverse City’s vibrant beverage scene. Whether you’re a seasoned connoisseur or just looking to enjoy some local drinks with added style, it’s a tour that balances professionalism, fun, and genuine local insight.

You can check availability for your dates here: