If you’re a fan of craft beverages and looking for a memorable way to explore Traverse City’s vibrant brewing and cider scene, this VIP tour might just be your perfect match. Imagine leaving behind the typical crowded party buses and stepping into a luxurious GMC Yukon or Cadillac Escalade, all while enjoying expert-guided tastings and local insights. It’s an experience that promises both comfort and authenticity, tailored for those who want a relaxed, personalized day of drinking and discovery.
What we love most about this tour is its focus on quality and comfort. First, you get to travel in style, avoiding the chaos and noise of typical party buses. Second, the local guides — many with impressive credentials like university degrees — bring a level of expertise that elevates the entire experience. The only potential snag? Since the tour is designed to be relaxed and flexible, it’s best suited for those who appreciate a slower-paced, intimate day rather than a fast-paced bar crawl.
This tour is perfect for beer enthusiasts, cider lovers, couples celebrating special occasions, or anyone eager to enjoy Traverse City’s beverage scene in a special way. If you’re after a combination of luxury, local flavor, and personalized recommendations, this tour is worth considering.
Key Points

- Luxury Transportation: Travel in a high-end SUV like the GMC Yukon or Cadillac Escalade, avoiding crowded buses.
- Expert Guides: Led by knowledgeable enthusiasts, including local university grads.
- Curated Experience: Four iconic breweries and cideries selected for their quality and scenery.
- Flexible Schedule: Tours depart at various times, allowing for personalized planning.
- Non-Party Atmosphere: Semi-private groups, typically with 6-7 guests per vehicle, for a more intimate vibe.
- All About Authenticity: Hard ciders made with love, not just high-fructose corn syrup.
The Experience in Detail

The first thing that catches your eye about this tour is its luxury approach. No more cramped, rickety old buses; instead, you’re picked up in a sleek, air-conditioned SUV that feels more like a chauffeur-driven experience than a group outing. The departure point is conveniently located at Hardy Street Parking Structure, across from the Park Place Hotel, within walking distance of downtown hotels and attractions — a thoughtful touch that saves you from long walks or stressful parking.
You can also read our reviews of more food & drink experiences in Traverse City
The Itinerary and Stops
The tour typically visits four renowned breweries and cider spots, including places like Loco Boys, Workshop Brewing Company, Earthen Ales, and Silver Spruce. Each stop offers a chance to sample exceptional drinks crafted with care. The emphasis on made-from-love ciders and beers means you’re not just tasting sugar water; instead, you’ll encounter products produced with flavor and craftsmanship that stand out from mass-market options.
While the specific lineup can vary based on requests and availability, reviews indicate that these locations are celebrated not only for their drinks but also for their scenery and atmosphere. For example, some breweries are housed in scenic settings, offering picturesque views alongside your tasting experience.
At Each Stop
You’ll often find samples, flights, or bottles available, and guides are eager to provide personalized recommendations based on your preferences. If you’re a cider enthusiast, you’ll appreciate the quality of the ciders, which resemble wines and beers in their production, rather than the overly sweet or processed versions you might find elsewhere.
The guides, many of whom are local enthusiasts, are praised for their knowledge and friendliness. They often share interesting tidbits about the brewing process, local history, and the stories behind each hotel, adding depth to your tasting journey. One reviewer mentioned, “Our guide was incredibly knowledgeable and made even a casual drinker like me feel like a beer connoisseur.”
The Pace and Atmosphere
One of the biggest perks is the relaxed, unhurried pace. Unlike bus tours that can feel rushed or crowded, this experience offers a sense of VIP exclusivity. Most groups are small, around 6-7 people, which fosters a comfortable atmosphere perfect for conversation and making new friends or enjoying a romantic outing.
More Great Tours NearbyAdditional Costs and Considerations
While the tour price covers transportation, guiding, and tastings, extras like food, additional beverages, or souvenirs are not included. You’re encouraged to bring a hat and dress appropriately for the weather, especially if some stops are outdoors. Snacks and additional drinks are available at extra cost, and the guides are happy to make recommendations.
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The Cost and Its Value
At $199 per person, this tour offers excellent value for a private, luxury experience. When compared to traditional tours that might involve crowded buses and less personalized service, the cost seems justified by the comfort, quality of the venues, and expert guidance. If you’re celebrating a special occasion or simply want to enjoy Traverse City’s beverage scene without the stress of driving, this tour is a worthwhile splurge.
Who Will Enjoy This Tour?

This experience appeals most to those who value comfort and authenticity. It’s ideal for couples, small groups, or anyone wanting a more refined day of tasting. If you’re not into large crowds and prefer a more intimate setting with personalized attention, you’ll find this tour suits you well. Also, if you’re celebrating a birthday, anniversary, or bachelorette party, the VIP treatment adds a memorable touch.
It’s worth noting that the tour is law enforcement, first responder, and military friendly, owned and operated by former law enforcement officers, which adds a layer of trust and professionalism for those who prioritize safety and reliability.
The Sum Up

For travelers looking to enjoy Traverse City’s beer, cider, and wine scene without the chaos of typical party buses, this VIP non-bus tour offers a perfect blend of luxury, education, and local flavor. The small-group setting and expert guides provide a level of personalization that elevates the experience beyond just tasting drinks. Whether you’re celebrating a special occasion or simply want to indulge in the local craft scene comfortably, this tour delivers.
The flexible schedule and drop-off options make it convenient for travelers to customize their day, and the focus on quality and authenticity ensures you’re tasting beverages crafted with real care. Plus, the luxury transportation promises a relaxed, enjoyable journey from start to finish.
If you’re after a high-end, personalized, and delicious way to explore Traverse City’s beverage landscape, this tour is a top contender. It’s a wonderful choice for those who appreciate good drinks, good company, and a bit of style.
FAQ
Is this tour suitable if I am not a big drinker?
Yes. The tour is designed for those who enjoy craft beverages but also allows for flexible tastings. You can choose how much you want to sample at each location, and your guides are happy to provide recommendations suited to your preferences.
What is the group size?
Most groups are small, typically 6-7 guests per vehicle, which offers an intimate experience with plenty of personal attention from guides.
Can I customize the stops?
While the tour visits four iconic breweries and cideries, the itinerary is flexible upon request. The guides are eager to accommodate special requests or focus on particular interests.
Is transportation included?
Yes, your transportation is in a luxury SUV (GMC Yukon or Cadillac Escalade), and it’s included in the tour price.
Are food and additional drinks included?
No, food and additional beverages are extra. You can purchase snacks and drinks at the stops or bring your own, keeping in mind the no-smoking and no-drinks-in-vehicle policies.
Where does the tour start and end?
The main pickup is at Hardy Street Parking Structure in downtown Traverse City, with options for pickup at other downtown locations. Drop-offs are usually back in downtown or at your hotel, making it very convenient.
Can I cancel the tour?
Yes, you can cancel up to 24 hours in advance for a full refund, allowing you to plan with confidence.
This VIP tour promises a fun, relaxed way to experience Traverse City’s craft scene without sacrificing comfort or authenticity. Whether you’re a dedicated enthusiast or simply curious, it’s worth considering for a standout day in Michigan’s premier beverage destination.
You can check availability for your dates here:More Food & Drink Experiences in Traverse City
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