If you’re considering a wine tour near Traverse City, this non-bus Leelanau Peninsula Sunset Wine Tour offers a relaxed, upscale way to soak in Michigan’s premier wine country. It’s not your typical party bus with loud music; instead, it’s a carefully curated, intimate journey with knowledgeable guides, stunning scenery, and a focus on quality over quantity.
What immediately stands out is the luxury SUV transport—think GMC Yukons, Tahoes, or Suburbans—rather than the usual noisy bus. This makes for a much more comfortable, private experience. Plus, the expert guides, known as “Magic Mike” and team, aren’t just chauffeurs but wine enthusiasts who can give personalized recommendations based on your tastes. We love that this tour promises a relaxed pace with no rush, giving you plenty of time to truly enjoy each stop.
The only caveat? The tour is primarily designed for those who value quality, scenery, and expert guidance over a whirlwind tasting schedule. If you’re after a quick, superficial overview of the wineries, this might feel a bit slow. But for those who want a meaningful connection with the landscape and wines, it’s an ideal choice.
This experience is perfect for couples, small groups, or anyone who appreciates a more refined, personalized wine adventure. It’s especially suited for travelers looking to avoid the chaos of party buses and instead indulge in authentic, scenic, and educational moments.
Key Points

- Luxury Transportation: Travel comfortably in high-end SUVs tailored for small groups.
- Stunning Views: Experience the beauty of the Leelanau Peninsula with scenic stops and sunsets.
- Expert Guides: Guided by wine enthusiasts who provide personalized recommendations and insights.
- Flexible & Private: Usually semi-private, with groups of 6-7 most likely having their own vehicle.
- Inclusive Sampling: Wine samples are part of the tour, though tastings and food are extra.
- Valuable for Enthusiasts: Great for those wanting a relaxed, authentic wine experience rather than a party atmosphere.
The Itinerary: What to Expect on the Tour

The tour runs for about four and a half hours, typically in the afternoon leading into sunset. It begins at Rove Winery, where guests are picked up at the top of the hill, parked conveniently in the winery lot. From there, the journey takes you through four carefully selected wineries on the Leelanau Peninsula, each offering spectacular views and unique wines.
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Starting Point: Rove Winery
The pickup point at Rove Winery is a thoughtful choice. It avoids long walks from distant parking lots and brings guests directly to the scenic hillside where the luxury SUVs await. The guides, dressed in their fancy SUVs, set a tone of understated elegance. According to one reviewer, “Guests will love the views, and Brian was very attentive, offering wine recommendations suited to our tastes.” This personalized approach is a hallmark of the experience.
Wineries and Stops
While the specific order and stops may vary depending on weather conditions or sunset times, options include well-known spots like Shady Lane Cellars, Brengman Brothers, Black Star Farms, Ciccone Farms, Sutton’s Bay Ciders, and Rove Winery. Each of these offers a different vibe, from traditional wineries to cideries, all set against the backdrop of the lush Leelanau landscape.
What makes each stop special?
- Stunning Views: Many of the wineries have panoramic decks or outdoor tasting areas perfect for photos, especially at sunset.
- Diverse Offerings: Expect a variety of wines—reds, whites, and more experimental varieties—crafted by passionate vintners.
- Authentic Experience: The guides offer not just wine samples but also personalized food pairing tips, making the tasting more meaningful.
What about the tastings?
Wines are sampled during the tour—included in the price—but the actual tastings, bottles, and food are extra. The focus isn’t just on drinking but on savoring and understanding the wines in context. One guest noted, “The wine recommendations from Magic Mike and the staff made all the difference—they really knew their stuff.”
More Great Tours NearbySunset & Scenic Views
Timing is flexible to optimize sunset viewing, which makes the tour particularly special in the evening hours. The changing light over the vineyards and the water adds a magical touch many travelers cherish. The changing itinerary during different seasons ensures that you catch the sunset at just the right moment, making it a feast for the senses and camera.
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What Makes This Tour Stand Out?

Personalized, VIP Treatment
Unlike large, noisy bus tours, this experience offers a semi-private setting with small groups most likely in their own luxury SUV. This private vibe means more personal attention, tailored wine suggestions, and a more relaxed atmosphere.
Knowledgeable Guides & Authenticity
Guests consistently praise the guides’ enthusiasm and expertise. One reviewer, Becky, remarked that “Brian was very attentive and knowledgeable about the area and wines, giving us personalized recommendations.” This genuine passion elevates the experience from a simple tasting to a true educational journey.
Scenic, Authentic Views
The Leelanau Peninsula itself is a highlight. Vineyards sprawling across rolling hills with water views create a picturesque backdrop for tasting. Many stops are designed to maximize scenic photo opportunities, making it perfect for travelers who love combining wine with beautiful landscapes.
Value for Price
At $99 per person for 4.5 hours, this tour offers a lot. The luxury transportation, expert guides, and multiple winery stops provide good value—especially considering the personalized touch and scenery on offer. Remember, wine samples are included, but tastings, food, and additional drinks are extra, which allows you to customize your experience if desired.
A Closer Look at the Experience

Transportation & Group Size
The use of luxury SUVs like GMC Yukons or Cadillac Escalades makes the journey feel special from the start. Guests typically enjoy a quiet ride with plenty of space, which is a stark contrast to cramped party buses. Most groups are small (6-7 guests), ensuring a semi-private experience where the guides can focus on individual preferences.
Duration & Timing
The tour lasts around 4.5 hours, usually starting at 2:30 or 3:30 PM, depending on the season. This timing allows for a leisurely afternoon and evening, culminating in sunset views. The flexible scheduling means you can choose what best suits your plans.
Price & Value
While $99 per person might seem modest, especially compared to some high-end wine tastings, the value lies in the quality of experience. The combination of private transport, scenic stops, expert guidance, and the relaxed pace makes it well worth the cost. Plus, groups of 6 or more get a free bottle of wine, adding a tangible takeaway to your day.
What the Reviews Say
One guest summed it up nicely: “Really enjoyed the unique views at the 4 wineries! Brian was very attentive to be sure we were enjoying our experience and was able to give wine recommendations to our liking.” Such feedback highlights the personalized approach and scenic appeal.
Who Will Love This Tour?
This wine tour is best suited for travelers who want a more refined, intimate, and scenic experience. If you dislike noisy buses and prefer your wine tastings with a side of spectacular views, this is perfect. It’s also great for couples celebrating a special occasion, small groups of friends, or anyone craving a relaxed, educational visit to Michigan’s wine country.
Keep in mind, it’s not ideal if you’re looking for a quick, party-style tasting—this experience emphasizes quality, scenery, and knowledge. If you’re a true wine enthusiast or someone who enjoys a sightseeing adventure with a touch of luxury, this tour is worth considering.
The Sum Up: Is This Tour Worth It?

In short, the NON BUS Traverse City Leelanau Peninsula Sunset Wine Tour offers a relaxed, upscale way to experience some of Michigan’s best wineries. The use of luxury SUVs and knowledgeable guides makes for a more authentic, personal experience that many travelers find memorable. The scenic stops and focus on quality over quantity add to its appeal, especially for those who want to savor the moment rather than rush through tastings.
For wine lovers, couples, or small groups seeking a more intimate and scenic tour, this experience delivers. It’s particularly good for travelers who value personalized service and stunning landscapes, making it more than just a wine tasting—it’s a small adventure that leaves you with lasting memories. If you’re after a genuine, scenic, and well-guided trip without the chaos of large buses, this might just be your ideal choice.
FAQ

How long is the tour?
The tour lasts approximately 4.5 hours, usually starting in the early afternoon and ending at sunset.
What’s included in the price?
Wine samples or splashes are included in the tour. Tastings, bottles, and food are extra, allowing you to customize your experience.
Where does the tour start?
Pickup is at Rove Winery. Guests park at the top of the hill and look for luxury SUVs. The guides will be waiting there to begin the journey.
Is the tour private?
Most groups of 6-7 guests will have their own vehicle, making it semi-private. Larger groups may be combined but generally enjoy a personalized experience.
What wineries are visited?
Stops include popular spots like Shady Lane Cellars, Rove Winery, Brengman Brothers, Black Star Farms, Ciccone Farms, Sutton’s Bay Ciders, and others. The exact stops can vary depending on weather and sunset timing.
Can I get dropped off at my hotel?
Yes. After the tour, guests are typically dropped off in Downtown Traverse City or at local hotels/motels, making it convenient for further exploration or a night out.
This Leelanau Peninsula Sunset Wine Tour is a refreshing alternative for those craving a more genuine, scenic, and comfortable way to experience Traverse City’s wine country. Its focus on quality, scenic views, and expert guidance makes it stand out among more typical tours—definitely worth considering for your Michigan trip.
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