Review of the NON BUS VIP Cherry Red Tahoe RST Traverse City Wine Tour
Planning a wine tour in Traverse City? You’ve probably noticed the many bus-based options, often crowded and rushed. That’s why a luxury, private-style wine experience like the NON BUS VIP Cherry Red Tahoe RST tour is worth considering. This tour promises a more relaxed, personalized exploration of the area’s celebrated wineries, all without the party bus chaos.
We’re particularly drawn to its focus on authentic, expert-guided tastings and the stunning views you’ll enjoy from the high points on Old Mission Peninsula. It’s also a big plus that pickup is offered, making it easier to get started without hassle. However, keep in mind that food and bottles are extra, so you’ll want to budget accordingly. This tour is best suited for travelers who prefer comfort, a more intimate atmosphere, and genuine wine advice rather than a fast-paced bus crawl.
Key Points
- Luxury SUVs provide a comfortable, climate-controlled ride with a semi-private feel.
- Expert guides are real wine connoisseurs offering tailored recommendations.
- Visit 4 top wineries, including iconic names like Chateau Chantal and Brys Estates.
- Includes wine samples but food and bottles are extra costs.
- Flexible itinerary with options to customize winery stops.
- Group discounts and the chance for larger groups to have their own vehicle.
What Makes This Tour Stand Out?

The first thing we notice about this tour is its dedication to quality over quantity. Instead of a crowded bus, you get a luxury SUV experience—Tahoe, Yukon, Cadillac Escalade—giving you room to stretch out and enjoy the ride. For those who dislike the chaos of party buses, this approach is a breath of fresh air: semi-private, relaxed, and more personal.
The second highlight is the expert guides. Unlike generic drivers, these are wine enthusiasts and connoisseurs who can recommend wines based on your tastes. Their knowledge adds a layer of authenticity that’s often missing from larger group tours. Some reviews note that their insights make the experience “feel more like a tasting with friends who really know their wines”—a real plus if you’re serious about your wine.
The Itinerary in Detail

The tour covers a selection of top-tier wineries and scenic stops, carefully chosen for their quality and views. Here’s a breakdown of what you can expect:
You can also read our reviews of more city tours in Traverse City
Stop 1: Hawthorne Vineyards
Known as one of Traverse City’s best vineyards, Hawthorne is the perfect start. Here, you can buy flights, glasses, or bottles, with the option to join the wine club. The tasting experience is manageable, with about 50 minutes to enjoy reds and whites that showcase the region’s potential.
Stop 2: Chateau Chantal Winery & Tasting Room
Perched atop Old Mission Peninsula, this winery offers spectacular views of the surrounding landscape and Lake Michigan. It’s a classic stop that combines delicious wines with a memorable vista. Guests can purchase wine here, and the 50-minute visit allows plenty of time to soak in both the scenery and the tasting notes.
Stop 3: Brys Estate Vineyard & Winery
A favorite among visitors, Brys Estates is known for its Froze’—a uniquely popular drink—and a range of quality wines. It’s a must-visit for fans of local wines and offers a lively atmosphere. At 55 minutes, it strikes a good balance between tasting and exploring the estate.
Stop 4: Bonobo Winery
This winery is famed for making guests feel like movie stars, with wines that are worth bragging about. The 55-minute stop provides an opportunity to indulge in wines you won’t find everywhere and enjoy the welcoming, vibrant vibe.
You can also read our reviews of more tours and experiences in Traverse City
- NON BUS VIP Traverse City Brewery And Distillery Tour
- NON BUS VIP GMC YUKON Old Mission Traverse City Wine Tour
- NON BUS VIP Cadillac Escalade Traverse City Old Mission Wine Tour
- NON BUS VIP Chateau Chantal / Hawthorne Traverse City Wine Tour
- NON BUS VIP Cadillac Escalade Old Mission Traverse Wine Tour
- NON BUS Andie’s VIP Traverse / Leelanau Peninsula Wine Tour
Scenic Stop: Grand Traverse Bay
A quick but stunning scenic pause, this view of the bay offers a perfect photo opportunity and a chance to appreciate the natural beauty of Michigan’s Lake Michigan shoreline.
Stop 5: Bowers Harbor Vineyards
Established in 1991 on what was once a horse farm, Bowers Harbor is one of the original wineries of the area. Known for its historical charm and quality wines, this is the last winery on the list before heading back. The 50-minute visit allows for a relaxed tasting experience.
Final Stop: Traverse City
Depending on the day and group preferences, the tour might include a final visit to one of the Old Mission Peninsula wineries, with a flexible itinerary allowing you to share your favorites or explore new options.
What’s Included and What’s Not?

The tour provides guidance from passionate wine experts, a luxury SUV, and wine samples at each stop. The group size usually hovers around 6-7 people, with larger groups getting additional vehicles. If you’re concerned about comfort, the air-conditioned vehicles and semi-private setup are definitely a plus.
However, food, bottles, and additional tastings are not included in the $119 price. That’s fairly typical for wine tours, but it’s worth budgeting extra if you plan to buy bottles or want a full meal. The tour’s focus on quality and experience rather than just “drinking and moving” makes this a more refined option.
The Experience: What Travelers Say

Although there are no formal reviews yet, the descriptions paint a picture of a well-organized, flexible tour that emphasizes authentic wine education. The fact that the guides are real wine connoisseurs suggests you’ll come away with more than just a few tastings—you’ll get some solid recommendations.
The stunning views from Chateau Chantal and the scenic bay stop are often highlighted as the most memorable parts of the day. The comfortable SUVs are also praised for making the journey enjoyable and relaxed, a true contrast to the typical bus tours.
Transportation and Group Size

The luxury SUVs ensure comfort, with climate control and more space than a standard van or bus. For groups over 7, an additional GMC Yukon is provided, supporting larger parties while maintaining intimacy. With pickup and drop-off in downtown Traverse City, the tour is convenient and accessible, especially if staying in town.
Price and Value Analysis

At $119 per person, this tour offers a good value for those seeking a taste of luxury and authenticity. The focus on expert guidance, top wineries, and comfortable transportation justifies the price. Plus, the flexibility to customize stops and the group discounts make it attractive for couples and small groups.
Compared to larger, more rushed bus tours, this experience provides more personal attention and the chance to ask questions, which is especially valuable for wine enthusiasts.
Who Is This Tour Best For?

This experience is ideal for travelers who value comfort, quality, and authenticity. If you’re tired of crowded party buses or just want a more sophisticated wine outing, this is a great choice. Perfect for romantic getaways, small groups, or anyone wanting personalized service—it’s about enjoying wine without the chaos.
If you’re a first-timer looking for a relaxed, guided introduction to the region’s wines, the expert guides will make it memorable. Conversely, if you’re a serious wine lover, you’ll appreciate the recommendations and high-end tastings.
Final Thoughts

The NON BUS VIP Cherry Red Tahoe RST Traverse City Wine Tour manages to combine luxury, authenticity, and scenic beauty into a well-rounded experience. Without the hassle of typical party buses, you’ll enjoy a comfortable journey, expert insights, and breathtaking views. It’s perfect for those wanting a relaxed, high-quality wine tour that respects your time, comfort, and palate.
While food and bottles are extra, the core experience—visiting top wineries with a knowledgeable guide—delivers real value at a fair price. The tour’s flexible nature makes it a great fit for couples, small groups, or anyone craving a more personal, less hectic wine adventure.
FAQ

How long is the tour?
The tour lasts approximately 4 to 5 hours, giving plenty of time at each winery without feeling rushed.
Are meals included?
No, meals are not included. You can purchase food at the wineries if you wish.
What is the group size?
Most groups are around 6-7 people, with larger groups over 7 being served with additional vehicles.
Is pickup available?
Yes, pickup and drop-off are offered in downtown Traverse City, making it convenient to start and end the tour.
Are wine samples included?
Yes, wine samples or flights are included at each winery, but bottles and additional tastings are extra.
Can I customize the itinerary?
Yes, with a flexible itinerary, you can let your guide know if you have specific wineries you want to visit.
Is this suitable for beginners?
Absolutely. The guides are wine experts who can tailor the experience for all levels of wine knowledge.
What about group discounts?
Groups over 6 receive a complimentary bottle of wine, which adds to the value.
This tour offers a relaxed, upscale way to explore Traverse City’s renowned wine scene, perfect for those who enjoy good wine, scenic views, and a bit of comfort. Whether celebrating a special occasion or just looking to indulge in Michigan’s finest, it promises a memorable day with expert guidance and stunning scenery.
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