Our review explores an experience that promises to turn your wine-tasting day into something truly special. This isn’t just a ride between wineries; it’s a VIP adventure designed for those who value comfort, expert guidance, and authentic connections with Traverse City’s renowned wine scene.
From the moment you step into a sleek GMC Yukon, you’ll notice the emphasis on personalized service and relaxed pace—no crowded party buses here. What we love most? The chance to sample some of Michigan’s best wines while enjoying stunning views, all with guides who really know their stuff. One possible consideration is that food and additional purchases like wine bottles are extra, so budget accordingly if you’re planning a full day.
This tour suits travelers seeking a more intimate, high-end experience with knowledgeable guides and a focus on quality over quantity. If you’re a wine lover, a curious traveler, or someone celebrating a special occasion, this VIP journey could be just the ticket.
Key Points

- VIP, semi-private experience with small group sizes and luxury transportation
- Expert guides provide personalized wine recommendations and local insights
- Scenic stops at top-rated wineries with stunning views and tastings included
- Flexible itinerary allowing some customization and indoor options in case of weather
- Value-focused at $99 per person, with a generous inclusion of wine samples and a complimentary bottle for groups over 6
- Convenient pickup and drop-off in downtown Traverse City
An In-Depth Look at the Traverse City VIP Wine Tour
If you’re imagining a day touring Michigan’s wine country—think rolling vineyards, panoramic vistas, and a relaxed pace—you’ll find this tour hits all those notes. But what sets it apart is the luxury, personalized touch that turns a typical wine tour into a memorable experience.
You can also read our reviews of more tours and experiences in Traverse City
The Transportation: Comfort and Style
Gone are the days of overcrowded buses or noisy party vans. Instead, your journey is in a luxurious GMC Yukon, with air conditioning and plenty of space. The vehicle is described as immaculate, giving you a clean, comfortable ride for around 4-5 hours. The change to a Cadillac Escalade is coming soon, which hints at even more upscale options.
Travelers appreciate that the tour isn’t just about getting from point A to B but enjoying the ride itself. According to reviews, the guides make sure you’re comfortable and relaxed, with some even going above and beyond, like returning lost belongings. The semi-private group ensures you won’t be packed in with strangers, and groups of 6-7 often have their own vehicle, adding a sense of exclusivity.
The Expertise: Guides Who Know Their Wine
One of the highlights, based on glowing reviews, is the knowledgeable and personable guides. Several reviewers mention guides like Clover, Tracy, Brian, and Mike by name, emphasizing their warmth and expertise. They’re more than just drivers—they’re wine connoisseurs who can recommend wines, answer questions, and make the day feel personalized.
This isn’t a cookie-cutter tour. It’s about highlighting the best of Traverse City’s wineries with insider tips and tailored suggestions. For example, at Hawthorne Vineyards, guests can buy flights or join the wine club, while Chateau Chantal offers panoramic views from atop a high point on the peninsula.
The Wineries: Top Picks and Stunning Views
The itinerary features eight notable wineries and a distillery, each offering a unique aspect of Traverse City’s wine scene.
- Hawthorne Vineyards is praised for serving some of the best reds and whites in the region. Visitors can sip on wines, buy bottles, or join the wine club, with the tasting experience lasting about 50 minutes.
- Chateau Chantal, perched high on Old Mission Peninsula, offers breathtaking views that make the experience feel more like an event than just a tasting.
- Brys Estate, one of Michigan’s top ten wineries, has a reputation for excellent wines—especially their signature drink that keeps guests coming back.
- Bonobo Winery makes guests feel like movie stars with wines that are memorable enough to brag about. The tasting room is lively, and wine samples are available for purchase.
- Bowers Harbor Vineyards, established in 1991, offers a glimpse into Michigan’s early wine history with a scenic setting.
Each stop typically lasts around 50 to 55 minutes, giving enough time to enjoy wine samples, chat with hosts, and take in the views without feeling rushed.
The Experience: More Than Just Tasting
While the wine samples are included, food, additional bottles, and flights are extra, so plan your budget accordingly. That said, the experience isn’t solely about drinking—it’s about learning from guides who can recommend wines that suit your palate and explaining what makes each winery unique.
What’s truly appealing is the relaxed pace and the flexibility of the tour. If the weather turns, guides can pivot to indoor spaces or scenic spots, as some reviews highlight. Tour guests often mention how guides like Jason and Brian personalize the day, making sure everyone’s preferences are met.
You can also read our reviews of more wine tours in Traverse City
- 5-Hour Traverse City Wine Tour: 4 Wineries on Old Mission Peninsula
- Sunset Sail From Traverse City With Food, Wine & Cocktails
- Designated Driver TC – We Drive Your Car For Wine Tours
- 5-Hour Traverse City Wine Tour: 3 Wineries on Leelanau Peninsula
- Day Sail From Traverse City With Food, Wine, & Cocktails
- 4-Hour Traverse City Sunset Wine Tour: 3 Wineries on Old Mission Peninsula
The Value: More Than Just a Price Tag
At $99 per person, this tour offers great value for the level of comfort, expertise, and exclusivity. The fact that wine samples are included, and a free bottle of wine is offered to larger groups, adds to its appeal. Compared to typical party bus or large-group tours, this VIP experience feels like a worthwhile investment for anyone seriously interested in good wine and authentic experiences.
The Reviews: Confirming the Experience
With a perfect 5-star rating from 13 reviews, the feedback is overwhelmingly positive. Guests rave about guides like Clover and Mike, noting their professionalism, knowledge, and friendly attitude. One quote highlights how the guides “made our day so fun,” while others appreciate the stunning views and excellent wine recommendations.
Several reviewers mention the vehicle’s cleanliness and comfort, adding to the overall sense of quality and care. The flexibility and personalized attention make this tour appealing, especially for couples, groups celebrating special occasions, or anyone who appreciates a more curated experience.
Who Should Consider This Tour?

This VIP wine tour is perfect for travelers who want to avoid the typical party bus chaos and prefer a more intimate, relaxed, and upscale experience. Wine enthusiasts will enjoy the expert guidance and high-quality tastings, while those celebrating a special event will appreciate the personalized service.
If you value comfort, authenticity, and knowledgeable guides, this tour offers considerable value. It’s also well-suited for small groups or couples, especially given the semi-private setup. Travelers with a curiosity about Michigan wines will find this experience both educational and enjoyable.
Final Thoughts

This Traverse City VIP wine tour combines luxury transportation, expert guides, and stunning scenery to create an experience that feels both special and genuine. You’ll spend your day tasting top-notch wines, learning about the region’s wine-making history, and soaking in the beautiful views—without feeling rushed or crowded.
The tour offers a compelling mix of personalized service, quality wines, and scenic stops at a reasonable price. For anyone looking to deepen their appreciation of Michigan wines or simply enjoy a relaxing, wine-filled day in style, this experience hits the mark.
FAQ

What is included in the tour?
Wine samples are included in the price. You can buy additional wines, food, or bottles at the wineries, but these are extra.
How long does the tour last?
It runs about 4 to 5 hours, giving ample time to visit several wineries and enjoy the scenery.
What type of vehicle is used?
A luxurious, air-conditioned GMC Yukon (or Chevrolet Suburban, with Escalade coming soon). It’s a clean, comfortable ride tailored for small groups.
Are groups private or shared?
Most groups of 6-7 will have their own vehicle, making the experience semi-private. The tour can include other groups but maintains a relaxed, intimate feel.
What are the main stops?
Top wineries include Hawthorne Vineyards, Chateau Chantal, Brys Estates, Bonobo Winery, and Bowers Harbor Vineyards, along with a distillery and scenic overlooks.
Is food included?
No, food is not included. Guests are encouraged to purchase or bring food to enhance the experience.
Can I customize the tour?
While the itinerary is generally fixed, guides are known for being flexible and accommodating weather changes or specific preferences.
What is the cost?
$99 per person, which is a great deal considering the personalized service, guided experience, and included wine tastings.
In summary, this VIP tour offers a well-balanced mix of comfort, expertise, and scenic beauty, making it ideal for wine lovers or anyone wanting a taste of Traverse City’s best without the hustle of large groups or party buses. The guides’ local knowledge and friendly service ensure a day that’s not only enjoyable but also genuinely enriching.
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