If you’re looking for a fun, family-friendly activity in the heart of New York City, the Broadway Magic Hour show in Times Square might just be your next must-see. This hour-long performance combines sleight of hand, grand illusions, comedy, and mind-reading, all delivered by talented magicians Jim Vines and Carl Mercurio. The show has earned praise from outlets like Time Out NY and the NY Daily News—making it a promising choice for visitors seeking lighthearted entertainment that appeals to both kids and adults.
What sets this magic show apart? First, the interactive nature of the performance, where the audience becomes part of the act, and second, the full freedom to take photos and videos—a rare perk in a world where many performances restrict photography. That said, the cost, while not specified here, seems reasonable considering the quality of entertainment, and the 1-hour duration is perfect for fitting into a busy sightseeing schedule.
This show would suit families with kids, groups of friends, or even grandparents who want an engaging, non-verbal experience that doesn’t rely heavily on language. It’s especially ideal for those who appreciate professional magic with a genuine sense of wonder—plus, the show’s accessible location in Times Square makes it easy to incorporate into a day of exploring New York’s highlights.
Key Points

- Family-Friendly: Suitable for all ages, from children to grandparents.
- Interactive Experience: Audience participation is a highlight, making everyone feel part of the magic.
- Photograph-Friendly: You can take all the photos and videos you want during the show.
- Praised by Major Outlets: Recognized by Time Out NY and NY Daily News for its quality.
- Duration and Accessibility: At just 1 hour, it fits easily into a busy day and is wheelchair accessible.
- Expert Magicians: Jim Vines and Carl Mercurio bring both skill and charisma to the stage.
A Closer Look at the Experience

Walking into the front door in Times Square, you’re greeted by the friendly host, setting the tone for a warm, welcoming experience. The venue is comfortably sized, allowing for an intimate feel where audience members aren’t just spectators—they’re participants. The location’s centrality means you won’t have to stray far from major attractions or Broadway shows to enjoy this magic hour.
The show’s set-up is straightforward, and the magic performed by Jim Vines and Carl Mercurio is described as “world-class,” blending traditional illusions with modern comedy and mind-reading. The full audience involvement means that children and adults alike get to help with tricks, making the experience more memorable than passive viewing.
Reviewers have commented on how interactive the show is. One noted, “The audience becomes the real star,” which speaks to how much fun everyone has when called upon to participate. The light-hearted humor and professionalism of the performers keep the atmosphere lively and engaging, with no room for boredom.
The visual spectacle is another key highlight. Grand illusions, quick sleight of hand, and clever misdirection keep everyone guessing. Plus, the ability to record the performance allows you to relive the magic moments later, sharing with friends or on social media.
You can also read our reviews of more tours and experiences in New York City
What to Expect on Show Day

To maximize your experience, arrive at least 30 minutes early. This guarantees preferred seating and helps you settle in before the magic begins. The show lasts exactly one hour, so it’s easy to include in your itinerary—perhaps before or after a Broadway show, or as a fun break from sightseeing.
While the ticket price isn’t specified here, the value lies in the quality of the experience and the professional level of the magic. Reviews indicate that many guests, like Titus from the US, genuinely loved it, particularly appreciating the interactive nature that kept the kids engaged and excited.
The show is wheelchair accessible and conducted in English, making it inclusive and easy to understand. The cancellation policy is flexible—cancel up to 24 hours in advance for a full refund—giving you peace of mind when planning.
Why the Show Resonates

Our review highlights that Jim Vines and Carl Mercurio are not just skilled magicians but also charismatic hosts, which is vital in entertainment. The expertise combined with the family-friendly approach creates a show that’s enjoyable without being overly commercial or cheesy.
The reviews also commend the professionalism of the performers, with one stating, “We loved every single second of it!” The balance of magic, comedy, and audience interaction ensures that there’s never a dull moment, making it a hit for guests of all ages.
The Value of This Experience

While ticket prices are not explicitly detailed, the hour-long duration and central Times Square location suggest a good balance of convenience and entertainment value. For families, the cost-per-entertained-guest ratio is attractive, especially given the high-quality performers and professional staging.
The interactive aspect ensures that everyone leaves with a story to tell, not just a souvenir. Plus, being able to capture videos during the performance offers lasting memories that can be shared with friends and family back home, adding to the overall value.
More Great Tours NearbyWho Should Consider This Show?

This experience is ideal for families traveling with children, looking for a kid-friendly activity that doesn’t feel juvenile. It’s also suitable for groups of friends or couples wanting a lighthearted, fun break in their NYC itinerary. If you enjoy live entertainment with a touch of mystery and humor, this show will likely delight you.
However, those expecting a large-scale Broadway production might find the intimacy and simplicity of this magic show more charming than spectacular. It’s not a production with elaborate sets or costumes but rather a showcase of skillful magic and engaging storytelling.
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Final Thoughts

The Broadway Magic Hour show in Times Square offers a family-friendly, engaging, and photo-friendly experience that captures the spirit of New York’s vibrant entertainment scene. You’ll love the expert performers, the interactive nature, and the fact that everyone can take part—making it a memorable highlight for travelers of all ages.
If you’re after a fun, light, and well-reviewed performance that fits easily into your NYC plans, this magic show could easily become a favorite part of your trip. Its focus on professionalism, audience interaction, and accessibility makes it a reliable choice for families, groups, or anyone wanting a slice of magic in the city that never sleeps.
FAQ
Is this show suitable for children? Yes, the show is described as family-friendly and suitable for kids, teens, and adults.
How long is the show? The performance lasts exactly 1 hour.
Do I need to reserve tickets in advance? Yes, purchasing tickets beforehand is required to secure your spot.
What is the best time to arrive? Arrive about 30 minutes early to get preferred seating and settle in comfortably.
Can I take photos and videos during the show? Absolutely, the show encourages guests to take as many photos and videos as they like.
Is the venue wheelchair accessible? Yes, the venue is wheelchair accessible.
What language is the show conducted in? The show is performed in English.
What makes this show stand out? Its interactive format, professional magicians, and central Times Square location.
Is there a refund policy? Yes, you can cancel up to 24 hours in advance for a full refund.
Would this be a good activity for a group? Yes, it’s perfect for families, friends, or couples looking for an engaging and fun experience.
This Broadway Magic Hour show in Times Square proves that a little magic goes a long way in making your visit to New York City truly memorable. Whether you’re seeking a fun family outing or an entertaining break between sightseeing, it offers authentic, lively entertainment in the heart of the city.
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