A Practical Guide to the Outlet Serravalle or FoxTown Tour from Milan
If you’re dreaming of scoring luxury designer deals without the hassle of public transport or crowded tours, this private outlet shopping experience from Milan might just be what you need. This tour offers a tailored trip to either Serravalle Designer Outlet or FoxTown Factory Stores—two of the most popular shopping destinations in northern Italy and Switzerland. We haven’t personally done this tour, but based on detailed descriptions and glowing reviews, it promises both convenience and exclusivity, making it ideal for those who want to combine shopping with comfort.
What we love about this experience is the personalized transportation and the flexibility of choosing your destination—whether you’re after Italian luxury or Swiss premium brands. Plus, the idea of having a dedicated driver means you can focus on shopping, not navigating. One possible consideration is the relatively higher cost, but when you factor in the private transfer, VIP treatment, and access to top brands at discounts up to 70%, it offers good value for those serious about shopping.
This tour is best suited for travelers who value comfort, privacy, and a streamlined shopping experience. It’s perfect for groups of friends or couples who want a hassle-free day out with a personal touch. If you’re a fashion enthusiast or simply want to indulge in some high-end retail therapy without the stress of logistics, this experience is worth considering.
Key Points

- Private, customizable transfer from Milan ensures comfort and flexibility
- Choice between Italian and Swiss outlet shopping reflects diverse high-end brands
- Discounts up to 70% at two of Europe’s top designer outlets
- Group size limited to up to 5 people, maintaining an intimate experience
- Secure deposit of shopping bags allows worry-free shopping
- Free cancellation up to 24 hours before the tour
An In-Depth Look at the Experience

You can also read our reviews of more tours and experiences in Milan.
The Convenience of a Private Transfer
One of the standout features of this tour is the private transportation. Instead of fighting traffic or waiting for crowded buses, you’ll be picked up directly from your Milan hotel or airport by a comfortable, air-conditioned vehicle equipped with Wi-Fi. The vehicle, a 2023 model with up to 7 seats, ensures plenty of room for your shopping bags and companions. This direct, door-to-door service streamlines the entire day, letting you focus on what’s important—scoring great deals.
The driver, Antonello, is described as very kind and patient, which makes a big difference when navigating busy outlets or waiting during your shopping stops. With Wi-Fi onboard, you can even browse or coordinate plans during transit.
The Destinations: Serravalle Designer Outlet & FoxTown
The choice between Serravalle Designer Outlet in Italy and FoxTown Factory Stores in Switzerland offers a variety of shopping experiences. Both are large, covered complexes with a wide range of brands, but with distinct atmospheres.
Serravalle Designer Outlet boasts over 230 stores, including big names like Gucci, Bulgari, Prada, Armani, and Yves Saint Laurent. With discounts up to 70%, it’s a haven for fashion lovers. The outlet’s size means you’ll need a good plan if you want to hit all your favorite brands, but the variety and prices are compelling.
FoxTown is also impressive, with more than 160 stores and 250 brands spread across 30,000 square meters of covered space. Here, you’ll find prestigious brands and a more Swiss-influenced shopping environment. Its covered design ensures weather won’t spoil your shopping day, and the extensive selection guarantees something for all interested in luxury.
What’s Included in the Tour
Travelers appreciate the all-in-one convenience: Wi-Fi onboard, bottled water, alcoholic beverages, and private transportation. The flexibility of deposit options for shopping bags means you can shop freely without worry—perfect for those who like to take their time or pick up multiple items.
Timing and Duration
With a start time of 9:30 am, the tour lasts approximately 6 to 8 hours—a generous window to enjoy both outlets without feeling rushed. The length allows for a relaxed pace, multiple shopping stops, and perhaps a coffee or snack break.
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Authentic Reviews & Experiences
One review sums up the experience well: “Very accommodating driver. He was very kind and very patient with helpful. The outlet has some amazing deals.” This highlights that the tour isn’t just about the shopping, but also about the quality of service. The private nature of the tour means your group gets personalized attention, which can make a big difference in a busy shopping environment.
Value for Money
At $462.73 for a group of up to five, this experience offers an efficient way to access elite brands at significant discounts, without the stress of self-planning. The private transfer, plus the ability to deposit shopping bags securely, adds convenience that’s often missing with group or public tours. While the cost might seem steep, for serious shoppers, the time saved and exclusive access could be well worth it.
Who Will Love This Tour?

This experience is best suited for luxury shoppers seeking convenience, privacy, and discounts. Couples, friends, or small groups who want a personalized shopping day without worrying about transportation or logistics will find it appealing. If you’re a fashion enthusiast eager to browse top brands in comfort, this tour offers impressive value.
If you prefer more flexible, self-guided shopping or are on a tight budget, you might find the cost less justified. Still, for those who prioritize quality, ease, and a curated experience, this private outlet tour hits the mark.
The Sum Up

This private shopping tour from Milan to Serravalle or FoxTown offers a luxury, hassle-free experience for those eager to find high-end bargains. The personalized service, combined with the convenience of door-to-door transfer and secure shopping options, makes it stand out from typical group excursions. It’s an excellent choice for fashion lovers who want to maximize their shopping time while enjoying the comfort of a private vehicle.
The ability to choose between Italian and Swiss outlets adds variety, catering to diverse preferences in brands and shopping environments. Plus, the positive reviews highlight the helpfulness of the driver and the quality of deals, reinforcing its value.
Ultimately, this tour appeals most to small groups who prioritize comfort, efficiency, and access to luxury brands at discounted prices. If you’re ready to shop stress-free and score some of the best designer deals in Northern Italy and Switzerland, this private outing is a smart pick.
FAQ

How is the transportation arranged?
You’ll be picked up directly from your Milan hotel or airport in a private, air-conditioned vehicle. The driver is there for the entire day, ensuring a smooth and comfortable trip to your chosen outlet.
What brands can I expect to find?
Both outlets feature top Italian and international brands, including Gucci, Bulgari, Prada, Armani, Yves Saint Laurent, Dolce&Gabbana, Loro Piana, Burberry, and many more.
How long does the tour last?
The experience runs approximately 6 to 8 hours, giving you ample time for shopping, breaks, and travel.
Can I deposit my shopping bags during the trip?
Yes, the tour includes a secure option to deposit shopping bags, so you won’t need to carry everything around all day.
Is this tour suitable for children?
Seats for children over 120 cm are available, making it a family-friendly option if you have young shoppers in your group.
What if I need to cancel?
You can cancel for free up to 24 hours before the tour, receiving a full refund. Last-minute cancellations are not refundable.
This private outlet tour from Milan strikes a fine balance between convenience, luxury, and value—an excellent way for discerning travelers to indulge in some retail therapy with peace of mind.
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