A Complete Look at the Private Santorini Full-day Land Tour
For travelers eager to see more of Santorini than just the postcard-perfect Oia and Fira, this private full-day land tour offers a balanced mix of iconic sights and authentic local experiences. It’s an opportunity to get a deeper understanding of the island’s culture, history, and flavors—without the hassle of self-driving or crowded group excursions.
What truly stands out about this tour is its comprehensive itinerary—covering everything from charming villages to the island’s highest point—plus the inclusion of a wine tasting that highlights Santorini’s unique vinicultural traditions. And if you’re wondering about costs, the price of around $200 per person feels reasonable considering the personalized experience and private transportation.
One possible consideration is the itinerary flexibility—while you can customize your day, some attractions like the Akrotiri archaeological site are optional and may require additional entrance fees. This tour is best suited for those who appreciate a balanced mix of sightseeing and culture and want to avoid the expense and hassle of renting a car.
If you’re looking for a way to truly connect with the authentic side of Santorini, this tour offers an ideal blend of scenic beauty, local flavor, and insightful guides. It’s perfect for travelers who want to see beyond the typical tourist spots and enjoy a more personalized experience.
Key Points

- Comprehensive Coverage: Visits to less-touristed villages and scenic spots provide a well-rounded view of Santorini.
- Authentic Experiences: Wine tasting at Koutsogiannopoulos offers insight into local wine-making traditions.
- Convenient Transportation: Private minivan ensures comfort and avoids the hassle of driving.
- Flexible and Customizable: You can tailor the itinerary to your interests.
- Cost-Effective: Includes many highlights and tastes at a reasonable price compared to private taxi or multiple tours.
- Expert Guide: Knowledgeable guides make the experience richer and more engaging.
Exploring the Itinerary
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Starting at Oia: The Iconic Village
The tour kicks off in Oia, one of the most photographed villages in Greece. We loved the way the guide pointed out the blue-domed churches and colorful houses that spill down the hillside. The panoramic views here are truly breathtaking, and the hour-long stop offers plenty of opportunities for photos and a leisurely stroll. As the reviews highlight, Oia’s charm is undeniable, but crowds can be a concern—so a guided tour helps you see the highlights without the stress of navigation.
Imerovigli and Firostefani: The Overlooked Gems
Next, the tour visits Imerovigli, often called the “balcony to the caldera,” with its striking views and peaceful atmosphere. The guide’s quick overview of the village’s history and architecture enriches this brief visit. Just a short drive away, Firostefani is where you’ll see the Three Bells Church and a lovely view of the caldera—another quick but worthwhile stop that captures Santorini’s essence.
Wine Tasting at Koutsogiannopoulos
One of the highlights is the visit to the Wine Museum, where we sampled a selection of local wines like Assyrtiko and Kamaritis, along with orange and red wines. The tasting includes crackers and chocolate, making it a perfect pairing. The guide explained the importance of winemaking in Santorini’s economy and culture, which adds a layer of understanding to this flavorful experience. As one reviewer pointed out, the knowledgeable guides truly enhance the wine tasting, helping you appreciate the unique flavors of island wines.
The Panoramic View at Prophet Elias
The tour then takes you to Prophet Elias, the highest point of the island. With 360-degree views over Santorini and beyond, this spot provides a picture-perfect moment. The short 15-minute stop offers a chance to breathe in the scenery and take some incredible photos.
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Megalochori: A Walk Through History
Walking through Megalochori, a traditional village with cave houses dating back 200 years, gives a glimpse of local life away from tourist hotspots. The relaxed pace here lets you soak in the atmosphere, admire the old architecture, and perhaps pick up a few souvenirs or local products.
Red Beach and Black Sand Beaches
Beach stops are always a hit, and the Red Beach is an especially notable sight with its striking crimson cliffs framing the sand. The hour-long visit offers enough time to take photos and enjoy the scenery. The tour also includes time at Black Sandy Beach, another iconic feature of Santorini, perfect for relaxing or simply wandering along the volcanic sands.
Optional Stop at Akrotiri Archaeological Site
For history buffs, the Akrotiri archaeological ruins are a fascinating glimpse into the island’s past—and an optional add-on for about an hour. While entrance isn’t included, many travelers find the site well worth the extra fee, especially considering the chance to see well-preserved Minoan-era ruins.
Emporio and the Windmills
The tour wraps up with a quick stop at Emporio, a smaller village where the iconic windmills stand as a symbol of Santorini’s agricultural history. A brief visit here provides a last scenic snapshot before heading to the final stop.
Relaxing at the Black Sand Beach
Finally, the day concludes with free time at the black sand beach. Whether you want to relax, dip your toes in the volcanic sands, or just enjoy the shoreline, this spot is an excellent way to end a busy day.
Why This Tour Works

The private nature of this tour means you’re not squeezed into a crowded bus; instead, it’s your own group with a dedicated guide. That personal touch makes a difference, especially when you want to ask questions or linger at certain spots. The air-conditioned minivan ensures comfort, regardless of the day’s heat, and the included bottled water keeps you refreshed.
The wine tasting experience adds a layer of local flavor that many visitors miss when just sightseeing. It’s a nice break from all the walking and sightseeing, offering insight into an important regional industry. Plus, the flexibility to customize the itinerary allows you to focus on what interests you most—be it the archaeological site, villages, or scenic viewpoints.
Considering the tour’s price point, the combination of personalized service, extensive itinerary, and included tastings makes this a good value—especially when you compare it to the cost of individual taxis or multiple entrance fees.
What We Loved
- The knowledgeable, friendly guides who made history and culture accessible and engaging.
- The stunning, varied landscapes and views that truly encapsulate why Santorini is so special.
- The thoughtfully included wine tasting, adding a genuine local flavor to the experience.
- The convenience of private transportation and flexible scheduling.
What to Keep in Mind
- The Akrotiri archaeological site is optional and requires an additional entrance fee, which isn’t included.
- Busy spots like Oia can still be crowded, but the tour helps you avoid the stress of navigating alone.
- Wear comfortable shoes, bring sunscreen, and a camera—expect plenty of photo opportunities.
Conclusions

This private Santorini full-day tour offers a thoughtfully curated experience that balances iconic sights with authentic local moments. It’s a great choice for travelers who want a personalized, insightful way to explore the island without the hassle or expense of self-driving. The inclusion of wine tasting and visits to both popular and lesser-known villages makes it a well-rounded option.
The knowledgeable guide, comfortable transport, and flexible itinerary make this tour stand out. It’s ideal for those who appreciate a relaxed pace but still want to see a diverse range of sights and tastes that truly capture the spirit of Santorini.
Whether you’re a first-timer eager to check off the must-see spots with expert guidance or a seasoned traveler looking for a deeper connection to local life, this tour hits many of the right notes. It’s a value-packed, authentic experience that can transform your visit from merely scenic to genuinely memorable.
FAQ

Is this tour suitable for all ages?
Yes, most travelers can participate. The tour is designed to be accessible, but comfortable shoes, sunscreen, and a camera are recommended for walking and sightseeing.
Do I need to pay extra for entrance fees at sites?
You might find the Akrotiri archaeological site interesting, but its entrance fee is not included. All other stops, like villages and viewpoints, are free.
How long is the tour?
The tour lasts approximately 7 to 9 hours, giving ample time to explore each spot without feeling rushed.
Is the tour private?
Yes, this is a private tour, so only your group will participate, allowing for a more personalized experience.
Can I customize the itinerary?
Absolutely. The tour provider offers flexibility to tailor the day based on your interests and preferences.
What’s included in the price?
The fee covers private transportation, pick-up and drop-off, bottled water, all taxes, and the wine tasting at the Koutsogiannopoulos wine museum.
What should I bring?
Bring comfortable shoes, sunscreen, a hat, and a camera. A flexible attitude helps, especially if you want to linger longer at certain spots or take photos.
This tour represents a well-balanced approach to discovering Santorini—perfect for those who want to see the highlights, taste local wines, and learn from friendly, knowledgeable guides. It’s a thoroughly enjoyable way to experience the island’s layered charm without the typical tourist crowds.
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