Imagine strolling into a centuries-old winery right in the heart of Arezzo, and instead of a generic tasting, you’re greeted with a personalized journey through organic wine-making, tradition, and innovative reuse. That’s precisely what this private wine tasting experience offers—a chance to connect with local heritage and sustainable practices, all in an intimate setting.
What makes this tour stand out? First, it’s held in a historic cellar just a few minutes from the city center, making it accessible yet off the beaten tourist trail. Second, the focus on organic wines produced with respect for tradition and the environment means you’ll taste wines crafted with care and purpose.
A potential consideration? The experience lasts about 90 minutes, so it’s a compact, focused visit—perfect if you’re short on time but might feel a little rushed if you’re craving a more leisurely exploration.
This tour is ideal for travelers who appreciate authentic, local experiences and are curious about sustainable wine production. If you’re looking for a meaningful connection to Tuscan traditions without the crowds, this private tasting could be a highlight of your Arezzo stay.
Key Points

- Historic Cellar: Experience a cellar with a century of history, blending old-world charm with modern sustainability.
- Private and Personalized: Only your group will participate, ensuring a tailored experience.
- Organic Focus: All products are organic, highlighting eco-friendly practices.
- Educational and Tasty: Learn about traditional techniques and the innovative reuse of waste materials, paired with tastings.
- Accessible Location: Close to Arezzo’s center, reachable by car or public transport.
- Great Value: At about $23, this tasting offers quality, authenticity, and insight at a reasonable cost.
An Authentic Look at a Historic Winery
Starting just outside the busy streets of Arezzo, you’ll find this historic winery, which has been operating for over a century. The farm’s transformation from sharecropping to a modern, circular economy operation shows a deep respect for tradition and innovation.
Once inside, you’re greeted by a multi-room setup that includes the new cellar, vat cellar, vinsantaia, and the old cellar—each telling a different chapter of the farm’s story. The owners, Valentina and Carlo, are passionate and warm, eager to share their love for what they do. Their enthusiasm is infectious and makes the experience more than just a tasting; it’s an educational journey.
You can also read our reviews of more food & drink experiences in Arezzo
The Experience: What to Expect

The entire tour lasts around 90 minutes, giving ample time to explore and savor without feeling rushed. Upon crossing the large green door, you step into an environment where tradition meets sustainability.
The Cellars and the Stories They Tell
The tour begins with a walk through the old cellar, where age-old tools and objects display a slice of the farm’s past. You’ll see how ancient practices influenced current methods—like the reuse of materials that once were considered waste but now produce unexpected flavors. This is a core part of the farm’s philosophy: not throwing anything away and creating value from what was discarded.
The new cellar and vat cellar showcase the more modern side, where techniques are refined but still rooted in tradition. This seamless blend of old and new highlights an important message for visitors: sustainability isn’t just a trend here—it’s a core value.
Tasting with a Story
The tasting is the highlight. Each glass is paired with a story, a history lesson, or an insight into the circular economy approach. The owners take pride in their organic wine production, which respects the land and the environment. They’ll explain how their methods evoke the traditions of the past while incorporating environmentally friendly innovations.
Because the wines are organic, expect a clean, expressive profile that reflects the terroir and care put into each bottle. A reviewer notes the “spectacular wines, exceptional oil, and killer vin santo,” suggesting that you’re in for some top-quality sips.
Complementary Tastes
While the main focus is on the wines, the experience often includes tastings of local products such as oils, cheeses, and cold cuts. These pairings are typical in Tuscan traditions, and the owners’ passion shines through their hospitality and willingness to share their knowledge.
You can also read our reviews of more private tours in Arezzo
Touch and Learn
This experience isn’t just about tasting. You’ll have the chance to touch the processing waste, see the tools of the trade, and understand the patience and craftsmanship behind each bottle. The guides will explain how each environment in the winery contributes to the overall quality of their wines.
Practical Details and Logistics

This is a private experience, meaning your group will enjoy personalized attention, making it ideal for couples, friends, or small groups looking for an intimate, authentic activity.
The tour begins at Via di S. Leo, 23, close to Arezzo’s city center and easily accessible by car or public transport. The activity lasts roughly 90 minutes, and at around $23, it offers a very reasonable value considering the depth of insight and quality of products you’ll taste.
Booking is straightforward, with most travelers reserving about 38 days in advance, indicating its popularity among those wanting a special, behind-the-scenes look at local wine culture.
Reviews and What Travelers Say

Guests consistently praise the kindness and passion of the owners. One reviewer calls it a “superb quality and lots of kindness” experience, emphasizing the warmth and enthusiasm Valentina and Carlo bring. They also appreciate the educational aspect, with one noting the opportunity to learn about traditional and modern techniques while savoring exceptional wines and oils.
Another visitor highlights the value for money, describing it as “a pleasant food and wine experience,” and appreciates the chance to explore historic farm elements along with tastings of local products. Such reviews suggest that this experience exceeds expectations for its price, delivering both quality and authenticity.
Why This Tour Is a Great Choice

This private wine tasting in Arezzo is perfect for travelers who want a genuine, hands-on understanding of Tuscan wine-making rooted in sustainability and tradition. The intimate setting fosters a relaxed atmosphere where you can ask questions freely and truly connect with the hosts.
It’s especially suited for those interested in organic wines or who enjoy educational experiences that blend history, craft, and taste. If you’re after a meaningful activity that showcases local practices and environmental responsibility, this tour provides a memorable and valuable experience.
This tasting tour is a great fit for travelers seeking authenticity over commercialized experiences. It offers a deep dive into traditional Tuscan wine-making, with the added bonus of modern sustainable practices. The intimate, private setting means you’ll get personalized attention, which enhances the learning and tasting experience.
For those interested in local history, organic products, and genuine hospitality, it provides a meaningful way to spend time in Arezzo. It’s particularly well-suited for wine lovers eager to expand their knowledge and enjoy high-quality, eco-friendly wines at a fair price.
While it’s a brief visit, it leaves a lasting impression—showcasing the beauty of tradition, innovation, and sustainability in one small farm’s story.
Is this a private tour?
Yes, the experience is exclusive to your group, ensuring a personalized and intimate visit.
How long does the tour last?
It takes approximately 1 hour and 30 minutes, providing enough time for a thorough exploration and tasting.
What is the price per person?
The cost is about $23.17, offering good value considering the quality and depth of the experience.
Can I visit by public transport?
Yes, the farm is connected by public transport, making it accessible from Arezzo’s city center.
Are service animals allowed?
Yes, service animals are permitted during the tour.
Do I need to book in advance?
Yes, most visitors book around 38 days ahead, and booking is recommended to secure your preferred date.
What should I wear?
Comfortable casual clothing is suitable, especially if you want to touch the environment and see different cellar areas.
Are the wines organic?
Absolutely. All products produced by the farm are organic, emphasizing eco-friendly methods.
Are there any food tastings included?
The experience mainly focuses on wines, but guests often enjoy local oils, cheeses, and cold cuts during the tasting.
Is this experience suitable for children or non-drinkers?
Yes, it’s suitable for most travelers. Non-drinkers can still enjoy the environment, learn about the process, and participate in tastings of oils and local products.
This private wine tasting in Arezzo offers a genuine taste of Tuscany’s heritage and sustainability. It’s an inviting, educational, and delicious experience that showcases how tradition and innovation can blend seamlessly—perfect for those who want a meaningful connection with local culture.
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