A Private Day in La Rioja: Authentic Wine, Stunning Scenery, and Cultural Charm
If you’re considering a day trip from Bilbao that combines the best of Spain’s wine regions with local history, this private tour to La Rioja might be just what you’re after. We’ve seen enough travel experiences to know that a well-organized, intimate visit to vineyards and charming towns can turn a typical sightseeing day into a memorable adventure. What makes this tour stand out? For starters, it offers exclusive visits to two different wineries, a chance to taste eight wines, and a guided exploration of the medieval village of Laguardia—all wrapped into one satisfying day.
We particularly love the personalized attention that a private tour affords—your small group is treated as VIPs, with knowledgeable guides who build genuine relationships with the wineries they introduce you to. The scenic drive through rolling vineyards and historic towns offers plenty of picture-perfect moments, and the inclusion of a castle and underground caves in Laguardia adds cultural depth you won’t find on larger, crowded tours.
A possible consideration? The tour’s duration of 8 to 9 hours means you’ll want to be prepared for a full day of activity, including some walking and tasting. While the schedule is flexible enough to include a relaxed pace, those who prefer very leisurely mornings or less structured days might find it a bit packed.
This experience suits wine enthusiasts, history buffs, and anyone wanting a taste (literally and figuratively) of La Rioja’s finest without the hassle of self-driving. It’s especially ideal for travelers seeking authentic, small-group adventures that provide both education and entertainment.
Key Points

- Personalized Experience: Private tour means exclusive visits and dedicated guides.
- Wine Sampling: Includes eight tastings in two distinct wineries, with food pairings enhancing each sip.
- Cultural Sights: Visit the medieval village of Laguardia, its castle, caves, and charming streets.
- Authentic Atmosphere: Small-group setting offers a friendly, relaxed environment while visiting boutique wineries.
- Flexible Dining: Optional lunch allows for local dishes tailored to your preferences.
- Great Value: Compared to other trips, this private experience offers a high-quality, cost-effective way to enjoy La Rioja.
An In-Depth Look at the Tour Experience

You can also read our reviews of more tours and experiences in Bilbao.
Starting in Bilbao: Convenience and Comfort
The tour departs from Bilbao at 8:30 am, with pickup included—no fuss about finding a meeting point. This aspect is a real plus, especially if you’re unfamiliar with the city or want to skip the hassle of public transport. The vehicle is likely a comfortable private transfer, ensuring you can relax or enjoy the scenery during the drive, which generally lasts about an hour or so to the heart of La Rioja.
The Wineries: A True Tasting Journey
Your first stop is in La Rioja itself, then in Rioja Alavesa, a sub-region celebrated for its distinctive terroir. Each winery visit lasts around 1.5 hours, giving ample time for tours and tastings. These visits are highlighted by guided tours through vineyards, cellars, and production areas, where you can learn about traditional winemaking methods.
What sets this tour apart? Many reviews emphasize the personal relationships the guides have with the wineries, which translates into more engaging and in-depth tours. As one reviewer shared, “It was clear our guide had personal relationships with the establishments… this made us feel welcomed and led to excellent tours and tastings.”
The wines you’ll sample span various styles, from Crianza to Gran Reserva, giving you a broad taste of what La Rioja has to offer. The food pairings complement the wines perfectly, and in some cases, the guide or winery staff help you understand the nuances of each flavor combination.
Visiting Laguardia: A Medieval Gem
No trip to La Rioja is complete without a stop in Laguardia. The private tour includes a walk through the medieval streets, a visit to the castle tower, and caves that have been part of the town’s history for centuries. Expect about an hour exploring this charming village, soaking in its history, architecture, and local ambiance.
Reviews often mention how impressive Laguardia is—its history, fortified walls, and underground caves make it a real highlight. One traveler noted, “Laguardia is a very impressive village with a ton of history,” and another appreciated the personal tour of the castle and caves, which added cultural depth to the wine-focused day.
The Value of a Private Tour
At $286.60 per person, this experience offers a great balance of value and quality. While it’s not the cheapest day trip, the intimate setting, guided visits to boutique wineries, and inclusion of eight tastings make it compelling. Reviewers have pointed out that similar trips can be quite expensive—yet this one delivers both educational and enjoyable experiences at a reasonable price point.
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Optional Lunch and Flexibility
The tour offers a restaurant reservation option, allowing you to enjoy local dishes instead of a fixed menu. Since you’re encouraged to choose your dishes, this gives you flexibility and a chance to sample regional specialties. If you prefer, you can also book this part in advance or message for details.
Ending the Day
The tour wraps up in the early evening, leaving you with memorable sights, delicious wines, and a new appreciation for La Rioja’s culture. Most travelers leave feeling both satisfied and inspired—ready to plan their next visit or simply savor the experience for years to come.
Who Will Enjoy This Tour?

This day trip is best suited for those who love wine, history, and scenic landscapes. It’s especially attractive for travelers who prefer private, customized experiences over large group tours. If you’re keen to learn about Spanish wines from passionate guides, enjoy boutique wineries rather than mass-produced brands, and want to explore a medieval village with caves and castles, this is perfect.
It also appeals to foodies who want food pairings with their tastings and to anyone looking for a balanced mix of culture, nature, and gastronomy. The full-day format requires good walking shoes and a moderate level of energy, but the pace is generally flexible enough to accommodate most travelers.
Practical Tips for Making the Most of Your Day

- Book in advance—most trips are booked about 46 days ahead, signaling high demand.
- Arrive early at the meeting point to maximize your day.
- Prepare for a full schedule—bring comfortable shoes, a hat, and water.
- Consider the optional lunch—it’s a great way to extend your experience and savor local cuisine.
- Ask your guide about the best wines to purchase—many reviews mention the helpful assistance in arranging purchases and shipping.
- Be mindful of the duration—the 8-9 hour schedule means you’ll spend a fair amount of time on the road and at each stop.
FAQs

Is the tour suitable for non-drinkers?
Yes, non-drinkers can still enjoy the cultural sites and learn about winemaking, but tastings are a key feature. You can inform your guide if you’d prefer to skip alcohol.
Are meals included?
No, lunch is not included, but a reservation at a local restaurant can be made. You can choose dishes freely, supporting a more authentic experience.
What is the group size?
Since it’s a private tour, your group will be the only participants, ensuring personalized attention and flexibility.
Are pets or service animals allowed?
Yes, service animals are permitted, but check with the provider for specific arrangements.
How long are the winery visits?
Each winery visit lasts approximately 1.5 hours, including tour and tasting.
Is transportation provided?
Yes, pickup from Bilbao is included, and transportation is in a private vehicle.
Can I customize the itinerary?
Since it’s a private tour, you can request certain adjustments—discuss with your guide beforehand.
What wines will I taste?
Expect a selection of eight wines, including Crianza and Gran Reserva styles, paired with snacks at each winery.
Do I need to bring anything?
Comfortable shoes, a camera, and a small amount of cash or card for additional purchases are recommended.
Is this tour suitable for children?
Most travelers can participate, but it’s primarily designed for adults. Children’s participation depends on the guide’s discretion.
Final Thoughts
This private tour from Bilbao to La Rioja offers a well-rounded experience that combines excellent wine tastings, historic sights, and personalized attention. It’s a thoughtful choice for those who want to go beyond the typical group excursion and truly get to know the region’s wines and culture. The knowledgeable guides and boutique wineries ensure you’ll leave with a deeper understanding—and perhaps even a new appreciation—of Spain’s famous wine country.
If you’re a lover of wines, history, and local culture, and value a flexible, intimate experience, this day trip deserves serious consideration. It balances value with quality, delivering a memorable taste of La Rioja that you’ll cherish long after you return home.
More Food & Drink Experiences in Bilbao
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- Private Transfer Tour Bilbao to San Sebastian through the Basque Coast
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