If you’re planning a trip to Guadalajara and have a curiosity for tequila beyond the typical tourist stops, this private tour offers an excellent blend of history, craftsmanship, and authentic flavor. While many visitors might just sample tequila at a bar, this experience takes you behind the scenes of real distilleries with knowledgeable guides, comfortable transport, and plenty of tastings.
What we love about this tour are two main things: first, its focus on artisanal production, which gives you a genuine taste of traditional tequila-making methods—something you won’t find at every factory. Second, the inclusion of the charming Magical Town of Tequila, where you can soak up local culture and snap some memorable photos.
A possible drawback for some travelers could be the itinerary’s variability, since the order may change depending on availability. Also, the tour is quite comprehensive, so expect a full six hours, which might be long for those with limited time or less patience for bus rides.
This tour suits travelers who appreciate craftsmanship, want a deeper understanding of tequila, or simply love exploring local towns and flavors in a comfortable, private setting. It’s ideal for those looking for an authentic, relaxed experience with personalized attention.
Key Points

- Authentic Experience: Focus on artisanal tequila production and cultural insights.
- Comfort & Convenience: Private transportation and air-conditioned vehicle.
- Flexible Excursion: Tour order may vary based on distillery availability.
- Value for Money: Includes multiple visits, tastings, and a fun local drink.
- Time Commitment: Approximately 6 hours, including free time in Tequila town.
- Extras: Bottled water and soda included, but no meals or souvenirs.
A Deep Dive into the Tequila Tour Experience

We start with a clear advantage—this is a private tour. Having your own driver and guide means you get personalized attention, easy questions, and the flexibility to tailor parts of your day. The cost of $165 per person might seem steep at first glance, but when you consider the inclusions—multiple distillery visits, tastings, private transportation, and a charming town visit—it becomes quite a good value, especially for a full day of learning and tasting.
You can also read our reviews of more private tours in Guadalajara
The Itinerary Breakdown
The tour kicks off with a visit to Tequila Selecto de Amatitán, a place where tradition still rules. Here, you’ll learn about the artisanal and industrial methods of tequila production, and sample a variety of products—from pure tequila to liquors and creams. The guided tasting helps you understand the different flavors and styles, which is particularly valuable if you’re interested in the nuances of tequila craftsmanship. Guests have appreciated the opportunity to see one of the few remaining factories still dedicated to artisanal techniques, providing a glimpse of how tequila was made for generations.
Next, you’ll head to La Fortaleza Distillery for a more in-depth look at the production process. The tour lasts around three hours and covers everything from the brick ovens where the agave is cooked to the fermentation tanks and distillation equipment. You’ll see the brick ovens in action, which is a highlight for many because it connects you visually and olfactorily with the traditional method of cooking agave. Our source quote highlights that the guide, Jesus, “explained things of interest” and “dealt expertly with traffic,” which indicates a well-organized and engaging experience.
A key point here is that the order of visits may change, but no matter the sequence, you’ll walk away with a solid understanding of how tequila is made—something that sets this tour apart from more superficial tasting experiences.
The third stop is the Magical Town of Tequila, where you’ll have about an hour to wander freely. This free time is appreciated by travelers who want to snap photos of the colorful portals, explore the town’s main square, or browse local shops for tequila bottles and handcrafted souvenirs. One reviewer noted that this stop offers “free time to take photos and explore,” which is perfect for capturing memories or grabbing a small gift.
Finally, to cap off the day, you’ll visit Cantaritos El Güero, famed for its refreshing traditional drink. The cantarito combines tequila, lime, grapefruit, and other citrus flavors, served in a colorful clay mug—perfect for ending your trip on a lively note. The inclusion of this stop adds a local flavor to the experience, and many travelers find it a fun, flavorful way to conclude their day.
Transportation & Overall Comfort
Having private transportation and an air-conditioned vehicle makes the day much more comfortable. The driver, as noted in reviews, is not only professional but also knowledgeable, providing insights along the way. The tour’s pace allows you to enjoy each stop without feeling rushed, while the bottled water and sodas offered keep hydration up during a busy day.
Pricing & Value Analysis
While $165 per person may seem on the higher end, the inclusions—two distillery tours, tastings, a town visit, and the local drink—add significant value. Smaller groups or private arrangements mean more personalized service and the chance for questions and tailored experiences. For tequila enthusiasts or those wanting a genuine taste of Jalisco’s spirit culture, this tour offers a compelling blend of education, relaxation, and fun.
Authenticity & Cultural Experience
What makes this tour stand out is its focus on authentic, artisanal methods rather than commercial mass production. Visiting La Fortaleza and Selecto allows you to see the craftsmanship that goes into each bottle. The guide’s explanations—likely based on local knowledge—bring depth to the experience, giving context to the cultural significance of tequila in Mexican life.
Traveler Insights from Reviews
One review mentions, “Our driver/guide, Jesus, picked us up at our hotel for a fun day exploring the area where tequila is produced. The car was immaculate and comfortable,” emphasizing the tour’s comfort and professionalism. Another reviewer appreciated the “interesting things of interest” explained by the guide, which highlights the value of having a well-informed guide to enhance your understanding.
Who Should Consider This Tour?

This experience is perfect for spirits lovers, culture seekers, and anyone wanting a comprehensive, authentic tequila day. It’s suited for travelers who prefer a private, relaxed pace and enjoy learning about local traditions. It’s less ideal for those on a tight schedule, as the full six hours might be a long day, but for those who want depth and comfort, it’s hard to beat.
Practical Tips for Travelers

- Book in advance: On average, this tour is scheduled about 63 days ahead, which speaks to its popularity.
- Bring cash or cards: While tastings are included, souvenirs or extra drinks may require local currency.
- Wear comfortable shoes: The town and distillery tours involve walking and standing.
- Stay hydrated: Bottled water and sodas are provided, but carrying a personal water bottle is always smart.
- Ask questions: The guides are knowledgeable; take advantage to deepen your understanding.
FAQ

Is this tour suitable for all ages?
Yes, as long as participants are comfortable with walking and standing, since the tour involves exploring the distilleries and town.
Does the tour include alcohol consumption?
No, alcoholic beverages are not included in the price, but tastings at the distilleries are part of the experience.
What is the duration of the tour?
Approximately 6 hours, including all stops and free time in Tequila town.
Are meals included?
No, meals are not included in the tour price, so plan to eat before or after the tour.
Is the transportation air-conditioned?
Yes, the private vehicle is air-conditioned, ensuring comfort throughout the day.
Can I customize the itinerary?
Since it’s a private tour, you have some flexibility, though the order may vary depending on distillery availability.
Final Thoughts

If you’re looking for an engaging, authentic look at tequila production combined with the charm of the town of Tequila itself, this private tour delivers. It’s a well-rounded experience that balances education, tasting, and local culture, all wrapped in the comfort of private transportation. Whether you’re a spirits connoisseur or a curious traveler, this journey into Jalisco’s most famous export offers a memorable day—full of flavor, history, and genuine craftsmanship.
In short, this tour is a smart choice for those who want more than just a quick tasting, seeking to understand, see, and taste tequila in its most authentic form. Just remember to bring your curiosity—and your camera.
More Private Tours in Guadalajara
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- Private Full-Day Ruta del Tequila Tour: Safe & Expert-Guided
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- Guadalajara: Private custom tour with a local guide
- Guadalajara: Premium Tequila Tour with Tastings and Pairings
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More Tour Reviews in Guadalajara
- Private Adventure to El Tequileño Distillery and visit to Tequila
- Private Full-Day Ruta del Tequila Tour: Safe & Expert-Guided
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Not for you? Here's more nearby things to do in Guadalajara we have reviewed
- Private Adventure to El Tequileño Distillery and visit to Tequila
- Private Full-Day Ruta del Tequila Tour: Safe & Expert-Guided
- Full-Day Trip to Mazamitla Pueblo Magico
- BIKE TOUR in the coolest areas of GUADALAJARA
- Guadalajara: Private custom tour with a local guide
- Guadalajara: Premium Tequila Tour with Tastings and Pairings
- Private Transportation from Guadalajara to Puerto Vallarta
- Private Tour one day of Adventure in Tequila and Tequilera Cascahuin
- Magic Town Tequila and Agave Fields
- Architecture of Luis Barragan Walking Tour with Street Food
- Guadalajara: Bicycle rental per day.
- Tour to Guanajuato leaving from GDL
