Puerto Morelos: Tequila University Gourmet Experience

Travelers looking to explore more than just beaches in Puerto Morelos will find a surprisingly authentic and educational highlight in the Tequila University Gourmet Experience. This 1.5-hour tour isn’t just about sipping; it’s about understanding the spirit behind Mexico’s most iconic beverage, paired with flavorful gourmet tapas, all set against a stunning Caribbean backdrop.

We love how this tour combines culinary artistry with cultural storytelling — it’s a deep dive into tequila’s history and craftsmanship, not just a casual tasting. Plus, the rooftop setting at La Sirena offers a breathtaking view that elevates the whole experience. On the flip side, it’s not a big-group party — it’s intimate and focused, which might be a consideration for those wanting a more lively, social vibe.

This experience suits curious travelers eager to learn, food lovers, and those interested in Mexico’s traditions. It’s perfect for anyone who appreciates good spirits with a side of cultural insight, especially if you’re staying in Puerto Morelos or nearby areas and want a memorable, educational outing.

Key Points

• Authentic Tequila Education: Guided by an expert Maestro Tequilero, you’ll understand over 600 aromas, production methods, and the differences between various tequila types.
• Tasting & Pairing: At least 7 artisanal tequila and agave-based drinks are paired with 5 gourmet tapas, crafted by La Sirena’s rooftop kitchen.
• Cultural Insight: Learn about tequila’s significance in Mexican history, traditional and modern production techniques, and craftsmanship.
• Memorable Keepsakes: Each guest receives a certificate and a T-shirt, making it a fun souvenir of your tequila journey.
• Intimate Experience: Limited to a small group for a more personalized, engaging session.
• Great Views & Atmosphere: Held on La Sirena’s rooftop, you’ll enjoy picturesque Caribbean vistas while tasting and learning.

You can check availability for your dates here:

The Setting and Overall Vibe

Picture yourself on a rooftop overlooking the Caribbean Sea, a gentle breeze stirring the air, while a knowledgeable guide walks you through the complex world of tequila. The venue, La Sirena, offers a relaxed, intimate atmosphere that’s ideal for absorbing information without feeling overwhelmed. The experience is scheduled for Monday at 4 PM, making it a perfect late-afternoon activity before dinner or sunset drinks.

This isn’t a typical bar crawl or casual tasting. It’s a curated, educational experience designed to change how you think about tequila — from a simple shot to a spirit with a deep cultural importance and craftsmanship. Quietly, you’ll find yourself appreciating the nuanced aromas and flavors, discovering that tequila is much more than a party drink.

The Tour Itinerary

The core of this experience is a guided exploration of tequila and agave spirits, led by a Maestro Tequilero. You’ll start at La Sirena, where the excitement builds as you learn about tequila’s ingredients, traditional production methods, and the differences between Blanco, Reposado, and Añejo varieties. The guide’s expertise ensures you understand not just what you’re tasting but why it matters.

For the tasting part, you’ll sample seven artisanal tequila and agave-based drinks, each paired with a gourmet tapa. These pairings are thoughtfully curated, with four savory bites and one sweet, to complement the delicate nuances of each spirit. Reviewers highlight how the carefully selected tapas elevate the tasting, making each sip more meaningful.

What You’ll Taste and Learn

The tequila and agave spirits are at the heart of this experience. It’s not just about drinking; it’s about understanding the complex aromas — over 600 of them, in fact — and the production techniques that influence flavor profiles. Whether you’re a tequila connoisseur or new to the spirit, the guide will clarify the differences between Blanco (unaged), Reposado (rested), and Añejo (aged) tequilas, along with the cultural significance of agave in Mexico’s history.

One reviewer noted, “We loved the way the guide explained the aromas and the nuances that make each tequila unique.” This educational aspect makes the tasting more than just a fun activity; it becomes an appreciation for craftsmanship.

Gourmet Tapas Pairings

The five tapas, crafted by La Sirena’s rooftop kitchen team, complement the spirits superbly. Expect savory bites alongside a sweet treat, all designed to enhance the tasting. The tapas are described as “gourmet,” with a focus on flavor and presentation, elevating the experience from simple snacks to a refined culinary pairing.

More Great Tours Nearby

The Graduation and Keepsakes

As the tour concludes, everyone takes part in a fun celebration — a kind of graduation ceremony. Guests receive an official Tequila University certificate and a T-shirt, providing a lasting memory of their newfound knowledge and appreciation. It’s a small touch that adds a sense of achievement and fun to the experience.

Practical Details and Value

Priced at $180 per person, this experience offers substantial value. For that fee, you get guided instruction, at least 7 tequila tastings, gourmet tapas, a certificate, and a T-shirt. Given the personalized nature, the expert guidance, and the stunning rooftop setting, it’s a worthwhile investment for anyone wanting a deeper dive into tequila.

Transportation isn’t included, so plan to meet directly behind the Puerto Morelos Lighthouse, in front of the park. The small group size ensures an intimate setting, but it also means booking well in advance is recommended — spots are limited.

What the Reviews Say

Travelers consistently praise the knowledgeable guides and the quality of the tastings. One reviewer mentioned, “The guide’s passion made the whole experience engaging and educational,” while another appreciated the pairings, calling them “perfectly matched with the spirits.” Some noted that it’s ideal for those who want “something different and authentic,” rather than a touristy party.

Who Should Consider This Tour?

If you’re curious about Mexico’s tequila culture, enjoy culinary pairings, or simply want a charming activity with great views, this tour hits the spot. It’s best suited for adults over 18 because of the alcohol content, and pregnant women and children are not recommended.

The Sum Up

The Puerto Morelos Tequila University Gourmet Experience offers a rare chance to see tequila through a different lens — as a craft, an art, and a cultural symbol. The guided tasting, paired with gourmet tapas and breathtaking views, makes it an enriching addition to any Mexico itinerary. It’s ideal for travelers who appreciate quality and authenticity, and who want to leave with a new appreciation for Mexican spirit-making.

It’s not a loud, boisterous party — it’s a thoughtful, intimate journey into tequila’s soul. Whether you’re a casual fan or a seasoned enthusiast, you’re likely to come away with new insights, a few new favorite spirits, and a memorable experience that blends education with enjoyment.

Is this experience suitable for beginners?
Yes, the tour is designed to educate and is accessible whether you’re new to tequila or already familiar. The guide explains everything clearly, making it a great introduction.

How long is the tour?
It lasts approximately 1.5 hours, making it a perfect late-afternoon activity without feeling rushed.

Are there any age restrictions?
Yes, the tour is only for guests over 18. Pregnant women and children under 18 are not able to participate.

What’s included in the price?
You get guided tequila tastings, agave spirits exploration, five gourmet tapas, a graduation ceremony, a certificate, and a T-shirt.

Do I need to reserve in advance?
Yes, advance booking is required at least 24 hours ahead, and spots are limited for a more intimate experience.

Where exactly do I meet the guide?
Meet behind the Puerto Morelos Lighthouse, directly in front of the park.

Is transportation to the venue included?
No, you’ll need to make your own way to La Sirena.

What if I want to cancel?
You can cancel up to 24 hours in advance for a full refund.

Can I purchase additional food or drinks?
Not through the tour; only the included tapas are part of the experience.

Will I receive a souvenir?
Yes, you’ll get a certificate and a T-shirt to remember your tequila journey.

This tour is a fantastic way to add a dash of culture, flavor, and sophistication to your Puerto Morelos visit. It’s a small, well-organized experience that offers genuine insight into Mexico’s beloved spirit, wrapped up in a beautiful setting that makes learning even more enjoyable.

You can check availability for your dates here: