Rare Grape & Wine Tasting Experience at MOONQ

If you’re looking for a taste of Armenia that combines authentic winemaking, stunning scenery, and a personal touch, the Rare Grape & Wine Tasting at MOONQ deserves your attention. This two-hour experience promises a window into the country’s lesser-known indigenous grapes, a family-run boutique winery, and some seriously impressive views of Mount Ararat. We haven’t done it ourselves, but from the details and reviews, it’s clear this is a worthwhile stop for anyone wanting to deepen their Armenian adventure.

What really catches the eye are two aspects: first, the chance to taste rare Armenian grapes like Nrneni — a grape that’s grown on less than half a hectare, making it a true rarity for wine lovers. Second, the personalized, intimate atmosphere of a family-run winery, where you’re not just a visitor but treated like a guest in their home.

One potential consideration is the price — at $56 per person, it’s not the cheapest tasting out there. But when you factor in the quality of wines, the behind-the-scenes access, and the breathtaking setting, many will find it offers good value, especially for a small-group experience.

This tour will suit travelers who appreciate authentic, small-scale experiences, those curious about indigenous grapes, and anyone who dreams of pairing great wine with jaw-dropping mountain views. If you love discovering local flavors and enjoy serene outdoor settings, this tour could become a highlight of your Armenia trip.

Key Points

• Exclusive tasting of five Armenian wines, including the award-winning Nrneni.
• Insightful behind-the-scenes look at boutique winemaking from a family-run operation.
• Breathtaking views of Mount Ararat in a peaceful valley setting.
• Hands-on element where guests can help label a bottle, adding a personal touch.
• Authentic Armenian snacks like cheese, crackers, and pakhlava complement the wines.
• Small group, private tour ensures personalized attention and relaxed atmosphere.

You can check availability for your dates here:

Discovering MOONQ Winery: A Gateway to Armenian Indigenous Grapes

The MOONQ Winery experience offers more than just wine tasting; it’s a glimpse into Armenia’s rich, yet often overlooked, native grape varieties and family traditions. Located in the serene Ararat Valley, this boutique winery is a place where the owners have dedicated themselves to showcasing Armenia’s unique wine heritage. They grow several indigenous grapes, notably Nrneni, a berry grown on a tiny plot, making its tasting a rare event for visitors.

We loved the way the tour begins with a personal story, sharing the family’s journey in winemaking. This isn’t a commercialized operation; it’s a family affair, with genuine passion and pride evident in every step. The winery itself is small but thoughtfully arranged, with a clear focus on quality over quantity. As you wander through, you’ll see how grapes are carefully selected, fermented, and bottled—each step revealing the craftsmanship behind these wines.

The most striking aspect of the tour is the chance to taste five wines, including some that have garnered international medals. For example, the MOONQ Nrneni 2023 has earned a Bronze Medal at the IWSC 2024, indicating this isn’t just any local wine but one that’s gaining recognition. You’ll also sample the MOONQ Coupage 2022, a blend of Areni, Khndoghni, and Nrneni, which won a Silver Medal at MUNDUS 2024. These wines are complex, balanced, and true representations of Armenia’s indigenous grapes.

The Itinerary in Detail: What to Expect

The experience begins with an introduction to the family story, setting a warm tone and giving context to the wines you’ll taste. The hosts are eager to share their dedication to preserving Armenian grape varieties and their boutique approach, which emphasizes quality and tradition.

Next, you’ll explore the boutique winery itself. It’s small, charming, and unpretentious—more of a family workshop than a commercial factory. Here, you’ll see how the grapes are sorted and fermented, gaining insights into the craftsmanship involved. The behind-the-scenes view helps you appreciate the effort that goes into each bottle, making your tasting more meaningful.

The tasting itself is the core of the experience. Expect to sample five wines, including both reds and whites. The white MOONQ Voskehat 2023 offers a fresh, aromatic complement to the robust reds. The Areni Rosé 2022 provides a lovely, crisp option for those who enjoy a lighter, fruitier wine.

What’s notably different here is the rarity of some grapes. Nrneni, grown on a tiny plot, is an opportunity to taste a truly local variety that few outside Armenia will ever encounter. As one guest put it, “Having the chance to try such a rare grape was a real highlight — it’s like tasting a piece of Armenian heritage.”

To elevate the tasting, you’ll receive a meat and cheese platter, paired with Armenian pakhlava — a sweet treat similar to Middle Eastern baklava. These snacks complement the wines perfectly. A cup of Armenian herbal tea brewed in a 19th-century Tula samovar from Artsakh adds a cozy, authentic touch to the experience.

The Setting and Views

Set against the stunning backdrop of Mount Ararat, the winery offers views that make the experience even more special. As you sip your wines, you can gaze out over the Ararat Valley, a broad, peaceful expanse that’s ideal for reflection and relaxation.

Guests have described the setting as “serene and beautiful,” noting that the panoramic views make it a memorable backdrop. The winery’s location in such a tranquil environment means you’re not hurried or distracted—just savoring local wines and the landscape.

Practical Details & Value

At $56 per person, the tour offers a well-rounded introduction to Armenian boutique wine. The small group size ensures that you receive personalized attention, and the behind-the-scenes access adds educational value. The inclusion of a labeling activity makes the experience engaging and memorable, turning the wines into personalized souvenirs.

The tour lasts about two hours, which is perfect for those with a full Armenia itinerary but still wanting a dedicated wine experience. It’s best suited for travelers who appreciate authentic, small-scale experiences over large commercial tastings, and those curious about indigenous grapes like Nrneni.

The booking process is flexible, with free cancellation possible up to 24 hours in advance. You can reserve now and pay later, offering some peace of mind in planning your trip.

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Who Will Love This Experience?

If you’re a wine enthusiast eager to explore rare Armenian grapes and support small family businesses, this tour hits the mark. Foodies will appreciate the thoughtfully paired snacks and the chance to help label a bottle — a little hands-on fun. Travelers seeking stunning mountain vistas combined with a quiet, intimate setting will find this a perfect fit. Finally, those interested in Armenia’s local culture and traditions will enjoy the story behind each glass.

Final Thoughts

The Rare Grape & Wine Tasting at MOONQ offers a genuine taste of Armenia’s winemaking heritage, made all the more special by its setting in the peaceful Ararat Valley. The opportunity to sample rare indigenous grapes, learn from a passionate family, and enjoy spectacular views makes this a memorable experience for curious travelers and wine lovers alike.

While the price may seem on the higher side, the quality, personal attention, and authentic atmosphere justify it. Whether you’re serious about wine or just love discovering hidden gems, this tour promises a relaxed, meaningful encounter with Armenia’s unique viticultural traditions.

For travelers eager to combine scenic beauty with cultural discovery and a sip of local tradition, this experience is well worth considering.

FAQ

Is this a private tour?
Yes, it’s designed as a private group experience, ensuring personalized attention and a relaxed atmosphere.

How long does the tour last?
It takes approximately two hours, making it easy to fit into a day’s plans.

What wines will I taste?
You’ll taste five wines, including a white Voskehat, a rosé, and reds like the award-winning Nrneni and a blend called MOONQ Coupage.

Can I help label a bottle?
Yes, guests are invited to participate in labeling a bottle, adding a personal touch to your souvenirs.

What is the setting like?
The winery is small, family-run, and set in the tranquil Ararat Valley with breathtaking views of Mount Ararat.

Are snacks included?
Yes, you’ll enjoy a meat and cheese platter, Armenian pakhlava, and locally sourced fruits.

Is transportation provided?
No, you should come directly to MOONQ Winery; transportation arrangements are your responsibility.

What languages are available?
Guides speak Armenian, English, and Russian.

Can I cancel if my plans change?
Yes, free cancellation is available up to 24 hours in advance.

Is the experience good value?
Considering the personalized tour, exclusive access, and quality wines, many travelers find it offers good value for its price.

In all, this tour offers a rare chance to taste Armenian grapes you won’t find elsewhere, in a setting that beautifully pairs nature, culture, and craftsmanship. It’s perfect for those who want a sincere, memorable Armenian experience with a splash of scenic grandeur.

You can check availability for your dates here: