If you’re curious about Korea’s traditional rice wines beyond the usual bottles at a bar, this tasting experience offers a rare glimpse into a world of fermented, unfiltered Makgeolli and premium Soju. Hosted by knowledgeable sommeliers in a cozy, hidden corner of a small rice wine shop, this tour promises a deeper understanding of Korea’s liquor culture, especially if you’re a lover of authentic, well-crafted drinks.
Two things we particularly love about this experience: First, the personalized guidance from a certified brewer and sommelier that turns what could be a simple tasting into a mini masterclass. Second, the chance to sample some of the rarest and finest bottles from small, local producers across Korea—a real treat for those tired of mass-produced versions.
One consideration: The tasting lasts just about 50 minutes, so if you’re seeking a long, leisurely tour, this might feel a bit quick. But that’s part of its charm—it’s a crisp, focused experience perfect for adding a splash of Korean culture to your day.
This tour is ideal for travelers who want a practical, engaging introduction to Korea’s alcoholic traditions, especially if you appreciate good storytelling paired with excellent drinks. It’s perfect for curious first-timers or seasoned enthusiasts eager to learn more about Makgeolli and Soju in an intimate setting.
Key Points
- Authentic & rare bottles: Taste some of the best and most unusual Makgeolli in Korea.
- Expert guidance: Led by a certified brewer and professional sommelier, offering rich insights.
- Convenient location: In a mall accessible from Hapjeong Station, making it easy to include in your Seoul plans.
- Short but impactful: The 50-minute session is packed with interesting info and tastings.
- Small group: Limited to 10 participants, ensuring personalized attention.
- Value-packed: At $47, you get at least 5 curated drinks and expert commentary—great value for a cultural experience.
Introduction
If you’re looking to go beyond the typical tourist fare in Seoul and want to explore Korea’s hidden drink treasures, this rice wine tasting might just be the perfect fit. Hosted in a small, nondescript shop near Hapjeong Station, it offers a chance to learn about and taste Makgeolli, a traditional, unfiltered, and often beautifully cloudy rice wine that’s been a staple in Korean households for centuries.
What’s immediately appealing is the combination of expert guidance and authentic bottles. Led by Jay, a Korean liquor sommelier, along with Sam, a certified brewer, you’re in good hands whether you’re new to Korean alcohol or already a fan. The tasting promises to reveal the finest and rarest Makgeollis across Korea—something you’d be hard-pressed to find on your own.
A quick heads-up: The entire experience is about 50 minutes, which makes it a good option for a quick cultural fix rather than a deep-dive. Also, because it’s hosted in a backroom of a small shop, the atmosphere is intimate and relaxed—perfect for asking questions and really understanding what makes each bottle special.
This tour suits travelers who are interested in authentic culinary experiences, love exploring local drinks, or simply want to add a unique story to their Seoul visit. If you’re a bit of a wine or spirit enthusiast, you’ll find this tour both educational and enjoyable.
You can also read our reviews of more tours and experiences in Seoul.
What to Expect from the Tour
Once you arrive at the meeting point—specifically in front of a clothing store called “8 Seconds” within the mall connected to Hapjeong Station—you’ll be greeted by your guide about five minutes beforehand. The location’s central, easy to reach, and the instructions are clear, which helps ease any nerves about finding the spot.
Your guide, Sam or Jay, will lead you into a cozy backroom of a specialty rice wine shop, where you’ll walk into a space that feels more like a private tasting room than a commercial shop. This setting enhances the feeling of being let in on a secret, a little corner of Korean tradition just for your small group.
The tasting itself features at least five carefully curated Korean alcohols from across the country. You’ll explore different styles of Makgeolli—some possibly from small, local producers who don’t usually ship outside their villages—and learn what makes each one special. The focus is on flavor profiles, brewing techniques, and cultural significance, delivered by hosts who are both passionate and highly knowledgeable.
Throughout the session, you’ll sample each drink, receive detailed explanations, and get the chance to compare the different aromas, textures, and flavors. Expect to learn that Makgeolli isn’t just a cloudy, sweet beverage but a complex, artisanal product with regional variations, subtle nuances, and a story behind every sip.
The hosts also enjoy sharing amusing anecdotes and insights into Korea’s alcohol traditions, making the experience lively and accessible regardless of your prior knowledge.
Authenticity & Quality of the Drinks
The real highlight of this tour is the selection of bottles. Unlike mass-produced Makgeolli commonly found in supermarkets, the bottles sampled here are often from small, independent brewers who focus on quality. You’ll discover some rare finds that are seldom available outside their home regions, offering a unique opportunity to taste Korea’s best-kept secrets.
Reviews praise the hosts’ ability to walk participants through each bottle’s unique flavor profile, transforming a simple tasting into a mini-masterclass. As Michael puts it, “Sam was exceptional at walking us through the process of creating Makgeolli, and the presentation of flavors was like a masterclass.”
The same level of expertise applies to Soju, which the guide might also showcase during the session if you’re interested. This is especially true if you want to understand the different types of Soju and how they compare to the more common brands.
Value & Price Analysis
At $47 per person, this experience offers quite good value. For that, you receive a guided session involving at least five curated drinks, each selected to showcase Korea’s diversity in brewing styles and regional flavors. Considering the expertise of the guides, who are both professional and passionate, the price reflects a quality-focused, personalized experience.
Compared to other tastings that can cost similar or more for fewer drinks, this tour packs a lot of value. The small group setting also ensures you’re not just another face in a crowd, making it easier to ask questions and engage deeply with the guide.
If you’re someone who loves exploring regional drinks, appreciates craftsmanship, or is simply curious about Korean culture, this tour offers a meaningful, tasty, and memorable introduction.
More Great Tours NearbyThe Experience in Detail
Arrival & Meeting: The meeting point is straightforward—just in front of the “8 Seconds” store inside the mall connected to Hapjeong Station. If arriving by subway, it’s a quick 1-2 minute walk from Exit 9 or 10. Taxis dropping you nearby will find the same easy route, making this experience accessible regardless of your transportation preference.
The Setting: Once inside the backroom, the environment feels cozy, almost like a private tasting in a friend’s home. This intimacy encourages questions and discussion, which really enriches the experience.
The Tasting: You’ll sample a minimum of 5 different Korean alcohols, from the popular to the rare. The hosts’ explanations help decode the flavor profiles, brewing methods, and regional differences. Expect to learn about the unfiltered, cloudy nature of Makgeolli, and how slight variations in ingredients or fermentation methods impact taste.
The Guides: Both Jay and Sam bring a wealth of knowledge, with Sam especially noted for his storytelling style. Laure mentions he’s “incredibly knowledgeable and fun,” which makes the learning process engaging and accessible.
Duration & Group Size: The tour lasts about 50 minutes, a perfect length for a quick, immersive experience. Limited to 10 participants, you’ll get plenty of personal attention and the chance to ask all your burning questions.
Authenticity & Cultural Significance
This isn’t just about tasting; it’s about understanding Korea’s cultural relationship with alcohol. Makgeolli has been part of Korean life for centuries, often associated with rural traditions and communal celebrations. The guides do a good job of contextualizing this, explaining how small producers are preserving traditional methods amidst modern influences.
Sampling from bottles that are often from tiny local breweries highlights Korea’s craftsmanship and dedication to quality. The experience helps demystify what might seem like a simple, everyday drink, revealing its complexity and cultural importance.
Who Should Consider This Tour?
This experience is ideal for adventurous eaters and drinkers eager to learn about authentic Korean beverages. It suits travelers looking for a meaningful cultural activity that’s both educational and enjoyable. If you appreciate small-group intimacy and expert guidance, you’ll find this tour rewarding.
It’s also perfect for those interested in local craftsmanship or seeking a unique souvenir—a better understanding of Makgeolli and Soju can deepen your appreciation for Korean cuisine.
However, if you’re expecting a long, leisurely tasting session or are traveling with children under 18, this might not be the best fit due to the shorter duration and age restrictions.
The Sum Up
This rice wine tasting tour offers a focused, authentic experience that introduces you to Korea’s diverse and flavorful Makgeolli and Soju. Its small-group format, led by expert guides, ensures you gain insightful knowledge alongside tasting some of the finest bottles Korea has to offer. The location’s convenience makes it an easy addition to a day of sightseeing near Hapjeong Station, and the modest price provides excellent value, especially considering the quality of the drinks.
Whether you’re a spirits enthusiast, a curious traveler, or someone seeking a deeper cultural connection, this experience gives you a unique taste of Korea’s liquor traditions. It’s a delightful, educational, and tasty way to add a little local flavor to your Seoul itinerary.
FAQ
How long does the tour last?
The tasting experience is about 50 minutes long, offering a quick but comprehensive exploration of Korean rice wines.
Where does the tour meet?
You meet in front of a shop called “8 Seconds” inside the mall connected to Hapjeong Station, accessible via Exit 9 or 10.
Is the location easily accessible by public transport?
Yes, it’s just a 1-2 minute walk from Hapjeong Station’s Exit 9 or 10, making it very convenient for metro travelers.
What should I bring?
You need to bring a passport or ID card (copies are accepted) for verification purposes.
Can I cancel if my plans change?
Yes, full refunds are available if you cancel at least 24 hours in advance.
Is this experience suitable for children?
No, it is intended for participants 18 years and older due to alcohol consumption.
How many people are in each group?
The group is limited to 10 participants, ensuring a personalized experience.
Do I get to taste Soju as well?
Yes, the guide may also introduce different types of Soju during the tasting, complementing the Makgeolli experience.
Is this a good value for the price?
Absolutely. You get at least five curated drinks, guided by knowledgeable hosts, in an intimate setting—all for $47.
Do I need to book in advance?
Yes, reservations are recommended to secure a spot, especially during busy periods.
This rice wine tasting stands out as a genuine, friendly, and educational encounter with Korea’s beloved traditional drinks. Whether you’re a seasoned connoisseur or just curious about Korean culture, it’s an experience worth adding to your Seoul journey.
You can check availability for your dates here:More Wine Tours in Seoul
More Food & Drink Experiences in Seoul
- Seoul: Guided Street Food Tour at Namdaemun Market
- Seoul: Afternoon Ebike tour and “Happy Hour” food and drinks
- Seoul: Scenic Sunset Hike, Temple & Korean Street Food Tour
- Rice Wine Tasting with Sommelier – Finest Makgeolli (& Soju)
- Seoul: Soju Tasting at Distillery
- Seoul: Fearless Foodie Gwangjang Market Food Adventure
More Tour Reviews in Seoul
- Seoul: Bongeunsa Temple and Gourmet Night Tour in Gangnam
- Seoul Photoshoot by Fashion Photographer
- From Seoul: South Korea Demilitarized Zone Guided Tour
- Seoul: DMZ Tour with Exclusive North Korean Defector Meet-Up
- Seoul: Private Car Charter Tour with Professional Guide
- Seoul: Private chartered vehicle Carnival van City Tour
Not for you? Here's more nearby things to do in Seoul we have reviewed
- Seoul: Bongeunsa Temple and Gourmet Night Tour in Gangnam
- Seoul Photoshoot by Fashion Photographer
- From Seoul: South Korea Demilitarized Zone Guided Tour
- Seoul: DMZ Tour with Exclusive North Korean Defector Meet-Up
- Seoul: Private Car Charter Tour with Professional Guide
- Seoul: Private chartered vehicle Carnival van City Tour
- Bukhansan Mt. hiking & culture tour – 8 hours
- Seoul: Create Your Own Natural Perfume with a Perfumer
- Seoul: Private chartered vehicle Carnival van City Tour
- Seoul: chartered vehicle Toyota Sienna van City Tour
- Seoul : One day Customizable Private Driver Car Tour /JP
- Seoul: DMZ Peace Trail, Barracks, Aegibong & War Museum Tour