If you’re a wine enthusiast planning a day trip from San Sebastian, the Rioja Full Experience Tour offers an inviting way to explore Spain’s most celebrated wine region without the hassle of organizing transport and reservations. This tour promises a blend of guided winery visits, historical sights, and a delicious Rioja-style meal, all in one seamless package.
What we love about this tour is how it combines expert-guided wine tastings at two renowned wineries with a stunning medieval town visit, offering a well-rounded taste of La Rioja. Plus, the all-inclusion approach — from transportation to lunch — makes it a stress-free experience. One thing to keep in mind: the tour runs for about 10 hours, so it’s best suited for those comfortable with a full day of sightseeing and tasting.
This experience really shines for wine lovers who want a curated, informative journey into Rioja’s best wineries, combined with local culture. It also works well for travelers who prefer the convenience of door-to-door service and small-group intimacy. However, if you’re not a big wine drinker or want a more flexible, unstructured day, this might not be the ideal fit.
Key Points

- All-inclusive convenience with pickup, transport, and meals included
- Visits to two top wineries with guided, commented tastings of both classic and niche wines
- A traditional Rioja lunch paired perfectly with wine in a winery setting
- A charming stop in Laguardia, a well-preserved medieval village
- Small group size ensures personalized attention and flexibility
- Expert guides who are knowledgeable about wine and local culture
- Efficient itinerary packed into a 10-hour day, maximizing your time
- Great value considering all included features and the quality of experiences
What’s Included and What to Expect

This tour is designed to give you a comprehensive Rioja experience without the stress. It’s operated by Go Basque, a company known for personalized, well-organized excursions. You’ll be picked up right from your San Sebastian hotel, eliminating the need for complicated planning or transportation.
The day kicks off early at around 8:15 a.m., with a comfortable air-conditioned vehicle taking you into La Rioja. The small-group format means you’re not lost in a crowd, and guides like Ander and Nina have received praise for their knowledge and friendliness. They not only share insights into Rioja wines but also weave in details about Basque culture and history.
The first stop is a guided visit to a classical winery with a detailed tour lasting about 90 minutes. Here, you’ll learn about the wine-making process and enjoy a commented tasting of some of Rioja’s classic wines. The reviews highlight guides like Mark and Ander as being extremely knowledgeable and personable, making the experience both educational and fun.
Next, you visit a second winery for about an hour, where you’ll sample three “author and singular wines” — unique, carefully crafted options that showcase Rioja’s versatility. Guests often comment on the quality and diversity of the wines, feeling that the selection exceeded expectations.
Then, it’s time for a traditional Rioja lunch. This isn’t just any meal; it’s a three-course feast paired with wine, combining local flavors with expert wine pairing advice. While one review mentioned that the lunch didn’t quite meet the high standards of the wine and vineyard visits, most customers still found it enjoyable and adding value to the day.
The tour also includes a visit to Laguardia, a medieval town with cobbled streets, ancient walls, and stunning views over the vineyards. The guided stroll offers a taste of local history and architecture, with reviewers praising Ander’s storytelling and knowledge of the town.
The entire experience wraps up with a comfortable return to San Sebastian, typically around 6:30 p.m., leaving you with plenty of memories and new wine knowledge.
You can also read our reviews of more tours and experiences in San Sebastian
Deep Dive into the Itinerary
First Winery Visit: Classical Rioja Winery
The initial stop is a guided tour of a classical winery, where you’ll see traditional wine-making facilities and learn about Rioja’s renowned methods. Reviewers appreciate the commented, educational tasting, which helps deepen understanding of the different wine styles. The 90-minute tour allows plenty of time for questions, and guides like Mark and Ander are praised for their approachable, informative style.
Second Winery: Boutique and Singular Wines
The second stop is at a smaller, more artisanal winery, focusing on “author” and “singular” wines. Here, the tasting experience is more curated, with three wines highlighted. Guests have remarked on the diversity and quality, appreciating the chance to taste wines that are not always available elsewhere. This part of the day often feels like a insider’s peek into Rioja’s innovative side.
Lunch: Traditional Rioja Feast
The three-course lunch, paired with wine, is set in a winery, offering a relaxed yet authentic atmosphere. Typical dishes might include local specialties, though menus can vary. The pairing emphasizes Rioja’s culinary traditions, enhancing the wine tasting experience. One reviewer noted the lunch was a “huge disappointment” in comparison to the rest of the day, but most felt it added good value and a chance to relax.
Laguardia: Medieval Town Exploration
The tour concludes with a visit to Laguardia, a walled medieval village with narrow streets, stone buildings, and panoramic views. The guided walk offers insights into local history, architecture, and culture. Reviewers rave about Ander’s storytelling and the town’s charm, making it a memorable highlight.
Transportation and Group Size

Traveling in a comfortable, air-conditioned vehicle, the trip prioritizes comfort and efficiency, especially considering the long day. The small group size means more personalized service, and guides often tailor the experience based on your preferences, a feature highly praised in reviews.
Timing and Pacing
Starting early ensures you get the most out of the day, with plenty of time at each site. The 10-hour duration—roughly 8:15 a.m. to around 6:30 p.m.—might be a long day for some, but most find it well-paced, given the variety of experiences included.
Cost and Value
At $499 per person, the tour offers an all-in experience, including transportation, guide, winery visits, tastings, and lunch. Considering the quality of wine, guided tours, and the exclusive access, many reviewers feel it provides good value for a full day of curated experiences. It is also booked well in advance (about 25 days), reflecting high demand.
Authentic Feedback from Participants

Multiple reviews highlight the guides’ expertise. Ander and Nina are consistently praised for their local knowledge, friendly attitude, and ability to personalize the day. Guests like Michael, Shelby, and Julia mention how guides made the experience memorable through their storytelling and genuine enthusiasm.
Wine quality and diversity also receive high marks. Guests frequently comment on the variety of wines, from classic Rioja reds to more singular expressions, making it a worthwhile trip for wine enthusiasts.
The town of Laguardia is another favorite, with reviewers describing it as a “charming walled city” worth exploring beyond the wineries. The combination of history, views, and local atmosphere adds depth to the day.
A few critics note that the lunch might not match the high standards of the wine visits, but most still consider it a worthwhile part of the experience.
The Sum Up

This Rioja Full Experience Tour from San Sebastian delivers on its promise of a comprehensive, hassle-free exploration of Rioja wine and culture. Its small-group format, expert guides, and all-inclusive approach make it a standout choice for travelers eager to learn about wine in an authentic setting, while also enjoying scenic stops and local cuisine.
It’s especially suited for wine lovers who want a curated, educational day without the stress of planning logistics. The combination of winery visits, a charming medieval town, and a traditional Rioja lunch offers a well-rounded experience packed into a single day.
While some may find the full-day schedule demanding, most leave with a deeper appreciation of Rioja wines and the region’s history, making it a highly recommended choice for those seeking quality, comfort, and authenticity.
FAQ

What does the tour include?
It includes pickup and drop-off from your San Sebastian hotel, transportation in an air-conditioned vehicle, guided visits to two wineries with tastings, a three-course Rioja lunch, and a guided tour of Laguardia.
How long does the tour last?
The tour takes about 10 hours, starting at 8:15 a.m. and returning around 6:30 p.m., giving you a full day of wine and cultural experiences.
Is the tour suitable for non-drinkers or vegetarians?
The tour involves wine tastings, so participants must be 18 or older. Vegetarian options are available — just specify when booking.
What kind of wineries are visited?
You will visit two wineries: one is a classical, traditional producer, and the other focuses on unique, singular wines crafted by passionate winemakers.
Can I customize the itinerary?
While the tour is designed to be balanced and well-organized, guides like Ander tailor the experience based on guest preferences.
What should I wear?
Comfortable clothes and shoes are recommended, especially for walking in Laguardia’s cobbled streets and touring wineries.
How many people are in the group?
The tour is small-group, typically around a handful of participants, ensuring a more personal experience.
Are entrance fees included?
Yes, all entrance fees and taxes are covered within the tour price.
What if I want to cancel or change my booking?
You can cancel free of charge up to 24 hours before the tour, and changes less than 24 hours in advance are not accepted.
Is this a good value for the price?
Considering the guided visits, tastings, lunch, and transport, many guests find it offers excellent value for a full day of curated Rioja exploration.
This tour is a fantastic way to learn about Rioja’s wine-making heritage, enjoy beautiful scenery, and learn from passionate guides—all without the headache of trip planning. It’s perfect for those looking for a memorable, authentic, and smoothly organized day outside the busy city streets of San Sebastian.
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