Secret Cotswolds Tour from Stratford-on-Avon or Moreton-in-Marsh

If you’re looking to explore the Cotswolds beyond the usual tourist spots, this guided day tour promises a closer look at lesser-known villages and historic landmarks, all in a comfortable, small-group setting. It’s perfect for travelers who want to escape crowds and see authentic, quiet corners of this iconic region.

What makes this tour stand out? First, the expert guides are praised for their knowledge and friendly manner, bringing history and stories to life. Second, the carefully curated itinerary balances popular villages like Broadway with off-the-beaten-path spots like Guiting Power, offering a genuine taste of local life. A possible consideration? The tour’s timing and pace might be a bit tight for those wanting a more relaxed or unstructured experience.

This experience is ideal for those who love history, scenic drives, and authentic villages, and are comfortable with a full day out. If you enjoy small, intimate groups and discovering the “secret” side of the Cotswolds, this tour could be just right.

Key Points

• Small-group intimacy with a max of 16 travelers, ensuring personalized attention.
• Expert guides who share stories, legends, and local knowledge with humor and warmth.
• Well-balanced itinerary including both popular spots and hidden gems.
• Comfortable transport via climate-controlled minibus, making the long day pleasant.
• Affordable value at around $110 per person, offering access to private landmarks and scenic drives.
• Flexible meeting points in Stratford-upon-Avon or Moreton-in-Marsh, catering to different travel plans.

An In-Depth Look at the Tour Itinerary

Starting Point and Pickup

The tour begins at Shakespeare’s Birthplace Coach Terminal in Stratford-upon-Avon at 8:50 am or at Moreton-in-Marsh rail station at 9:30 am. This flexibility is helpful if you’re arriving by train. The guides are easy to spot—look for the white minibus with green and purple branding, and the friendly driver-guide in Go Cotswolds uniform.

First Stop: The Rollright Stones

Our journey kicks off with the Rollright Stones, a fascinating collection of ancient stones often called the Cotswolds’ own mini Stonehenge. Imagine standing amidst these weathered stones while learning about old legends and myths, which add an enchanting layer to the experience. The site offers fantastic panoramic views of the rolling countryside, making it a perfect introduction to the region’s ancient past.

The donation for entry is arranged by the tour, making it both seamless and budget-friendly. One reviewer appreciated this stop, calling it “a fascinating place to start our tour, learn some Olde English myths, and drink in panoramic views across the Cotswolds countryside.”

Scenic Drive Through Clarkson’s Farm Country

Next, you’ll enjoy an approximately 40-minute drive through quintessential Cotswolds farmland, made famous by Clarkson’s Farm. While the tour doesn’t stop at Diddly Squat Farm Shop (which often attracts long queues), passing through the area gives a real sense of rural life and the peaceful charm of hidden villages. It’s a great way to take in the landscape without the crowding found at more commercialized locations.

Burford: The Heart of the Cotswolds

After a scenic drive, the tour stops in Burford, often called the “gateway” to the Cotswolds. This lively market town offers charming Cotswold cottages, historic pubs, and plenty of spots for a quick snack or a slice of homemade cake. Visitors have praised it as an authentic village, full of character and history, and a perfect place to soak up local life. Expect about an hour here to explore independently, take photos, and perhaps browse some shop windows.

Guiting Power: The Hidden Gem

Moving on, the tour visits Guiting Power, a tiny, remote village that’s unspoiled and unfamous—yet utterly delightful. The comments from travelers highlight how special this spot is, with one mentioning it as “gorgeous, unspoilt, and an authentic slice of countryside life.” It’s the kind of place where you might enjoy a pint in the local pub or indulge in a sausage roll at a favorite spot—rumored to be one of David Beckham’s favorites. This stop is brief, but its quiet charm leaves a lasting impression.

Broadway: The Crown Jewel

One of the most well-known villages in the Cotswolds, Broadway, is often called the “Jewel of the Cotswolds.” Here, you’ll find art galleries, boutiques, and impressive traditional cottages. It’s a vibrant, lively spot where you can browse, take photos, or simply soak in the scenery. The 1-hour 10-minute stay allows ample time for a relaxed exploration.

Stanton: The Picturesque Village

Next, we stop at Stanton, regularly voted as one of the most beautiful and unspoiled villages in the area. Its peaceful streets, historic cottages, and lush surroundings make it an ideal place to unwind and take photos. It’s a quiet, intimate village that genuinely feels like stepping into a postcard.

Return to Moreton-in-Marsh

The day winds down with a 30-minute visit to Guiting Power before heading back to Moreton-in-Marsh around 5 pm. From here, you can catch a train or continue your exploration in the Cotswolds. The tour concludes with the opportunity to stay overnight in Moreton-in-Marsh, a market town with accommodations and easy rail access.

Transport and Group Size

Travel is by a climate-controlled Mercedes minibus designed to comfortably hold up to 16 guests. This small-group size enhances the experience, allowing for more interaction with your guide and a less crowded, more relaxed atmosphere. The guide shares stories, historical tidbits, and local insights—adding a personal touch that larger tours often lack.

Pricing and Value

At roughly $110 per person, this tour offers remarkable value considering the number of sites visited, the private access to landmarks like The Rollright Stones, and the personalized experience. The cost includes admission to The Rollright Stones, with a donation made on your behalf, and the souvenir booklet that provides maps, photos, and additional information.

You’ll need to budget separately for lunch and any personal purchases, but the tour’s itinerary maximizes sightseeing while keeping the pace brisk enough for a full, enriching day.

Authentic Experience and Traveler Feedback

From the reviews, it’s clear that knowledgeable guides are a major highlight. Comments mention guides like Steve, Tom, and Colin, who make the experience lively, informative, and fun. Their local expertise and humor create a friendly, welcoming atmosphere. One reviewer said, “Steve made it all the more interesting with historical background and fun anecdotes,” while another appreciated Colin’s “real love of the area” and helpful attitude.

Travelers also rave about the secret villages and scenic views. Kim G. expressed joy about visiting quaint, quiet villages away from crowds, including seeing thatched cottages—a classic Cotswolds image. Many appreciate the delicious local food options in towns like Burford, often describing homemade cakes as a highlight.

Practical Details

The tour runs most days and is suitable for most travelers, including those with service animals. It’s worth noting that weather can affect the tour, but generally, it runs in all but dangerous conditions. Arrive punctually at your pickup point—late arrivals risk missing out, as the group departs promptly at scheduled times.

The tour is most suitable for those aged 3 and up, with children over 5 encouraged to join. It’s a full-day commitment, so comfortable footwear and weather-appropriate clothing are advised.

This Secret Cotswolds Tour strikes a fine balance between guided insight, authentic village visits, and scenic drives. Its small-group format, knowledgeable guides, and carefully chosen stops make for a memorable, more intimate experience compared to larger, cookie-cutter tours. You’ll see hidden gems alongside classic Cotswolds highlights, gaining a deeper appreciation for this quietly charming part of England.

If you’re a traveler eager to explore off-the-beaten-path villages, learn local legends, and enjoy stunning countryside views without the crowds, this tour offers excellent value. It’s also well-suited for those wanting a comfortable, engaging day with a friendly, expert guide leading the way. Perfect for history buffs, photography enthusiasts, or anyone craving an authentic taste of rural England.

For a well-organized, insightful, and friendly day out, this tour delivers a genuine Cotswolds experience—one you’ll remember long after the bus has dropped you back in town.

What time does the tour start?
The tour begins at 8:50 am from Stratford-upon-Avon’s Shakespeare’s Birthplace Coach Terminal or at 9:30 am from Moreton-in-Marsh rail station, depending on your chosen pickup point.

Where do I meet the guide?
Look for the large white minibus with green and purple Go Cotswolds branding. The guide will be wearing a Go Cotswolds uniform and will be easy to spot.

Can I join the tour if arriving by train?
Yes. If you arrive in Moreton-in-Marsh by train, the guide meets travelers at the station, a short walk from the car park. For Stratford-upon-Avon, the coach terminal is about a 5-10 minute walk from the station.

What’s included in the price?
The fee covers pickup, transportation in a comfortable minibus, an expert guide, and admission to The Rollright Stones (via arranged donation). A souvenir booklet is also provided.

Are food and drink included?
No. Travelers should bring their own snacks and drinks or plan to buy lunch during the stops. The tour recommends bringing cash or cards for food and personal purchases.

How large is the group?
The group is limited to 16 people, ensuring a more personalized and relaxed experience.

What’s the weather policy?
The tour runs in all but dangerous weather conditions. Dress appropriately for the weather, as much of the sightseeing involves walking outdoors.

How long is the total tour?
About 8 hours, including travel time between stops and sightseeing.

Can children join this tour?
Yes, children aged 3-15 can participate, but must be accompanied by an adult. Children under 3 are not permitted.

Whether you’re eager to glimpse the hidden corners of the Cotswolds or want an easy, guided introduction to its villages and legends, this tour offers a thoughtfully crafted, enjoyable day out.