Southwest Tour of the Island

If you’ve ever dreamed of peeling back the tourist curtain and discovering the authentic side of Madeira, the Southwest Tour of the Island offers a well-curated glimpse into the island’s less-traveled southern coast. This roughly eight-hour adventure is perfect for travelers eager to see remote villages, spectacular cliffs, and lush farms without the crowds or hassle of independent navigation.

Among the highlights are visits to Jardim do Mar, a village famous for some of Europe’s best waves, and scenic viewpoints like Ponta do Pargo, where a lighthouse has been shining since 1922. The tour is well-suited for those who prioritize comfort, small-group intimacy, and local insights.

A couple of considerations: the tour involves a lot of sightseeing in a single day, so expect a busy schedule with limited free time at each stop. Also, food and drinks are not included, so packing snacks or planning for meals is wise. This tour caters best to travelers who want a thoughtful introduction to Madeira’s southern coastline, especially if they prefer guided ease over self-driving.

Key Points

• Authentic small-group experience with personalized attention
• Stunning coastal views and charming villages like Jardim do Mar and Paul do Mar
• Visit to a renowned surfing spot known for some of Europe’s best waves
• Accessible and comfortable transportation in an air-conditioned vehicle
• Free time at scenic stops to explore and take photos
• Excellent value at around $48 per person for a full day of sightseeing

A Close Look at the Southwest Tour’s Itinerary

This tour is designed as a comprehensive yet relaxed way to explore Madeira’s southern coast. Starting at Marina Shopping in Funchal at 9:00 am, the adventure begins with a drive that takes you far beyond the usual tourist spots, into areas that showcase the island’s natural beauty and rural charm.

Stop 1: Ponta Do Sol

Your first stop is Ponta do Sol, famously known as the warmest spot on the island with the most hours of sunshine annually. Here, you get a taste of Madeira’s agricultural roots—think sugar cane, bananas, and colorful flowers. The town’s cheerful vibe and scenic setting make it a great place to stretch your legs and snap photos of the hillside houses. The stop is about 30 minutes, and it’s free to wander.

Stop 2: Madalena do Mar

Next, you’ll visit Madalena do Mar, a delightful seaside town perched above towering cliffs. It’s perfect for a leisurely walk along the promenade or among the banana plantations that thrive here. With another 30-minute stop, you can truly absorb the tranquil ocean views and catch a glimpse of traditional rural life. Expect free access and plenty of opportunities for photos.

Stop 3: Calheta

The tour’s lunch break or extended visit is in Calheta, known for its yellow sand beach—a rarity in Madeira. Here, you can relax by the water or walk along the marina, enjoying the fresh sea breeze. The town’s numerous restaurants are ideal for sampling local cuisine if you choose to dine here. A full hour allows for a relaxed exploration of this scenic bay, and the free access means you can wander at your own pace.

Stop 4: Prazeres

Prazeres offers a fairy tale-like setting with its pedagogical farm—a working farm with gardens, herbs, and animals. This stop introduces you to Madeira’s agricultural traditions and local flora. It’s a short 30-minute visit, giving you a chance to see exotic plants and perhaps learn about local farming practices. It’s a family-friendly spot that adds an educational twist to your day.

Stop 5: Paul do Mar

Known for its spectacular sunsets and high cliffs, Paul do Mar is a picture-perfect fishing village. The scenery here is unforgettable—think vertical cliffs plunging into the ocean, with colorful boats bobbing in the harbor. You’ll have 30 minutes to soak in the views, take photos, or perhaps grab a coffee at a local café. It’s the kind of place that lingers in your memory long after you leave.

Stop 6: Jardim do Mar

This tiny village is often described as a jewel by the sea. With its steep, narrow streets and wildflowers, it feels like a step back in time. The short walkways through the village reveal colorful houses, traditional architecture, and stunning views. It’s a peaceful spot that offers a glimpse of authentic Madeiran life away from tourist-heavy areas.

Stop 7: Ponta do Pargo

Your final stop is the Ponta do Pargo lighthouse, perched 290 meters above sea level. The lighthouse’s bright beam has been guiding ships since 1922, and from this vantage point, you’ll enjoy sweeping views over the Atlantic. This 30-minute stop isn’t just about the lighthouse; it’s about the sense of standing at the edge of the world.

Comfort and Convenience

The entire tour is conducted in an air-conditioned vehicle, making the long day comfortable no matter the weather. With a maximum of 16 travelers, the group size ensures personal attention and a relaxed atmosphere. Pickup at Marina Shopping simplifies logistics, avoiding the hassle of navigating public transport or renting a car.

While food and drinks aren’t included, the stops are well-chosen for their scenic appeal and local flavor. You might want to bring water, snacks, or plan to dine during the stop in Calheta.

Authentic Insights and Feedback

Our impression is that this tour emphasizes small-group intimacy and expert guidance. One reviewer praised the driver, Fernando, for his knowledge and steady driving along narrow roads. The review also highlights the value of having someone who only speaks when they have meaningful insights, making the experience both informative and unobtrusive.

The stops themselves are praised for their stunning views, charming villages, and local character. The visit to Jardim do Mar, in particular, is described as a “jewel by the sea,” where small pathways offer “small journeys of color, tradition, and history.”

Notably, the tour’s value is recognized by its reasonable price point—around $48—which covers a full day of scenic sightseeing, transport, and personalized attention. Considering the cost of independent taxi or organized private tours, this package offers solid value especially for those wanting to explore Madeira’s lesser-known spots.

Practical Tips for Travelers

• Wear comfortable shoes—many stops involve walking along uneven or steep paths.
• Bring a camera or smartphone for the breathtaking views at every turn.
• Pack some snacks or water since food isn’t included, and stops are primarily for sightseeing.
• Be prepared for a busy schedule—this is a full day, so pace yourself.
• Check the weather forecast beforehand; the tour is weather-dependent, and poor conditions may lead to cancellations with a full refund.
• Arrive early at the meeting point to ensure a smooth start to your day.

Who Will Love This Tour?

This adventure is ideal for travelers who want a relaxed yet comprehensive taste of Madeira’s southern coast. It suits those interested in local villages, scenic vistas, and coastal charm rather than just beaches or urban sights. If you appreciate small-group tours with knowledgeable guides, comfortable transport, and authentic experiences, you’ll find this tour offers excellent value.

However, if you prefer more flexibility or want to explore at your own pace, this guided experience might feel a bit structured.

The Sum Up

The Southwest Tour of the Island from Madeira Sunrise Tours is a compelling option for those looking to see the genuine side of Madeira’s southern coast without the stress of self-driving or large crowds. It offers a thoughtful mix of scenic views, charming villages, and local culture, all delivered in a comfortable, small-group setting that emphasizes quality over quantity.

You’ll love the way this tour balances informative guidance with free time at scenic spots, making it perfect for travelers who want to enjoy Madeira’s natural beauty and authentic villages. While it’s not a culinary tour, the stops at local spots allow you to soak in the flavors and traditions of the island.

Ideal for curious travelers, nature lovers, and those eager to explore beyond the usual tourist paths, this tour provides a well-rounded, authentic Madeira experience at a very reasonable price. Just remember to pack some snacks and be ready for an engaging day of discovery.

FAQ

Is food included in this tour?
No, food and drinks are not included. You might want to bring snacks or plan to dine during your stop in Calheta.

What is the duration of the tour?
The tour lasts about 8 hours, starting at 9:00 am and returning to the meeting point in Funchal.

Where does the tour start and end?
It starts at Marina Shopping in Funchal and ends back at the same location.

Is this tour suitable for children or all ages?
Yes, most travelers can participate, and service animals are allowed. It’s suitable for those comfortable with some walking and variable weather.

How many people are in each tour group?
The maximum group size is 16 travelers, ensuring a more personalized experience.

What kind of vehicle is used?
An air-conditioned vehicle is provided for comfort during the day’s drive.

Is there a guide or driver?
Yes, the driver also serves as your guide, providing insights and local knowledge.

Can I cancel the tour if my plans change?
Yes, cancellations are free if made at least 24 hours in advance.

Are there any hidden costs I should be aware of?
No, the price covers the tour and transportation. Food, drinks, and optional extras are on you.

How physically active is the tour?
Most stops involve short walks and gentle exploration, suitable for most travelers with moderate mobility.

This comprehensive exploration of Madeira’s southern coast offers a chance to see the island’s authentic side. Whether you’re into stunning vistas, quaint villages, or local flavor, this tour balances all that beautifully—making it a worthwhile addition to your Madeira itinerary.