Planning a trip to Madeira? If you’re after a tour that combines spectacular scenery, authentic local stops, and a good dose of adventure, the “Sunny Southwest, Rum, Banana, Waterfall and Lighthouse Discovery” might just be what you’re looking for. While we haven’t taken this tour ourselves, the detailed itinerary and glowing reviews suggest it offers a rich, authentic experience that’s well worth considering.
What we love about this tour are the stunning coastal vistas and the personalized, small-group setting. The open-top 4×4 vehicle guarantees unobstructed views, making every photograph a keeper, and the intimate group size promises a more relaxed, engaging atmosphere. One potential consideration is the short time allocated to each stop—some travelers might wish for more time at certain locations, especially the rum distillery. This tour is best suited for those who enjoy scenic drives, cultural insights, and a taste of Madeira’s natural beauty without the crowds.
Key Points
- Small-group, open-top 4×4 experience offers excellent views and personalized attention
- Diverse itinerary covers stunning coastal landmarks, waterfalls, villages, and scenic viewpoints
- Authentic stops at local rum distilleries, banana plantations, and traditional villages
- Flexible pick-up options within Funchal and Caniço enhance convenience
- Limited time at certain stops may leave some wishing for more exploration
- Cost-effective at around $80 per person, considering the length and variety of sights
An Intro to the Tour: Authentic Madeira from a Different Angle

This tour offers a chance to explore Madeira’s sunny southwest in a way that skips the typical crowded spots. Instead, you’ll travel in a small group, which means more room to breathe, chat, and really soak up the scenery. The open-top 4×4 jeep is a highlight—imagine the wind in your hair and panoramic views unblocked by glass. It’s a comfortable yet adventurous way to see the rugged coast, terraced fields, and charming villages.
We really appreciate the tour’s focus on local culture and natural beauty. From visits to traditional villages and banana plantations to the iconic lighthouse at Ponta do Pargo, every stop feels authentic. And with a knowledgeable guide leading the way, you’ll get interesting insights without feeling overwhelmed. The tour’s perfect for those who want a well-rounded day, blending sightseeing with cultural flavor—all in a relaxed, crowd-free environment.
The only thing to keep in mind is the short time at some key stops, like the rum distillery, which some travelers have mentioned as a bit rushed. But overall, the value is clear: for around $80, you get a full 8-hour adventure packed with varied experiences. It’s ideal for travelers who value quality over quantity and prefer a more intimate, local feel.
A Day in the Southwest: Breaking Down the Itinerary

You can also read our reviews of more tours and experiences in Madeira.
Ponta do Pargo and the Lighthouse: Coastal Majesty
Your journey begins at the westernmost tip of Madeira, where Ponta do Pargo offers breathtaking views of the Atlantic. The lighthouse, built in the 1920s, is a striking symbol of maritime history. Expect stunning sunsets and expansive ocean vistas. Visitors often comment on how peaceful the area feels, perfect for a quick photo and a breath of fresh sea air. It’s a spot that truly captures the wild beauty of Madeira’s coast.
Pico Ruivo do Paul da Serra and the Plateau: Elevated Views and Unique Ecosystems
Next, you’ll visit Paul da Serra, the largest plateau on the island. Known as the “lungs of Madeira,” it offers sweeping vistas and a chance to appreciate the island’s high-altitude landscape. The area is notable for its endemic flora and fauna, making it a favorite for nature lovers who want to see Madeira’s native biodiversity.
Scenic Villages and Waterfalls: A Rural Retreat
The tour then takes you through Fonte do Bispo, a tranquil town surrounded by lush hills, and Rochão, a traditional village with charming stone houses. From there, you’ll explore the waterfalls of Cascata dos Anjos—a stunning cascade descending into a natural pool. These stops showcase Madeira’s rural charm and provide fantastic photo opportunities.
Coastal Towns and Beaches
Moving south, you’ll visit Calheta, famed for its golden sandy beaches imported from Morocco. This area blends natural beauty with recreational opportunities like water sports. Nearby, the villages of Paul do Mar and Jardim do Mar offer authentic fishing village atmospheres, with colorful boats, terraced gardens, and fresh seafood. The coastal microclimate makes these villages uniquely lush and inviting.
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- Full-Day Rabaçal Levada Walk From Funchal
- Transfers All Around the Island Sunrise Pr1 and Pr1.2 Hike
Cultural and Agricultural Highlights
The tour also includes local rum and gin distilleries, reflecting Madeira’s rich tradition in spirits. While the tasting might be brief—some reviews note the limited time—these stops add a flavorful, cultural layer to your journey.
The Final Scenic Views
As the day winds down, you’ll enjoy Panoramic viewpoints like Miradouro do Paul do Mar and explore Fajã da Ovelha, with its rugged cliffs and sweeping ocean views. The trip concludes back in Funchal, tired but enriched by a day exploring the island’s wildest and most beautiful corners.
What Travelers Say: Authentic Feedback
A reviewer named Frank_L summed it up well: “The tour was beautiful. Off the beaten path, highly recommended. The only downside was the very short time at the rum factory.” This honesty reflects the tour’s focus on quality scenery over lengthy visits to each stop, which suits travelers who prefer seeing many sights rather than lingering.
Many appreciate the guides’ knowledge and the stunning vistas offered at each location. The small group setting makes for a more personal experience, and the open-top jeep enhances the sense of adventure.
Transportation and Practicalities

The tour uses a comfortable open-top 4×4, ideal for scenic viewing, and features pickup options from Funchal and Caniço, including hotels, Airbnb, and cruise docks. The total duration of about 8 hours allows ample time to enjoy each stop without feeling rushed, although shorter visits at some locations are noted. The price of around $80 is reasonable given the number of stops and the diversity of experiences, especially considering the inclusion of all fees, taxes, and insurance.
Is This Tour Worth It?

Absolutely, especially if you’re seeking a comprehensive look at Madeira’s southwest without the crowds. The combination of coastal vistas, rural charm, and cultural stops makes it excellent value. The small-group format and knowledgeable guides ensure a relaxed, personalized day.
However, if you’re someone who prefers longer, more in-depth visits to each site or has a focus on specific interests like detailed rum tastings, you might find the short stop times limiting. Still, for most travelers wanting a balanced, scenic, and culturally enriching day, this tour offers a lot for the price.
Who Will Love This Tour?

This experience is perfect for adventurous travelers who enjoy small-group tours and scenic drives. It suits those wanting to explore Madeira’s less touristy, more authentic side—from charming villages to rugged coastlines. Families, couples, or solo travelers who appreciate beautiful landscapes and cultural insights will find plenty to enjoy.
This tour presents a fantastic way to see Madeira’s southwest coast with a focus on authentic scenery and local culture. The small-group format and open-top vehicle make it an engaging and flexible experience, ideal for travelers who want to avoid tourist crowds while still hitting many highlights.
With stops from lighthouses and waterfalls to traditional villages and beaches, it offers a well-rounded taste of Madeira’s natural beauty and rural life. The knowledgeable guides and spectacular viewpoints contribute significantly to the overall value, making it a worthwhile choice for those seeking a full day of scenic exploration.
While the brief stops at certain locations might leave some wishing for more time, the overall experience is immersive, engaging, and visually stunning. If you’re after an authentic, memorable Madeira adventure that balances natural wonders with cultural touches, this tour strongly deserves your consideration.
What is included in the tour fee?
All fees and taxes are included, along with a local guide, insurance, and pickup options within Funchal and Caniço.
How long is the tour?
The tour lasts approximately 8 hours, providing enough time to enjoy multiple stops without feeling rushed.
Are there any optional extras?
Yes, lunch is available for about €18 per person, and there is a small extra fee (€5) for pickup at the cruise dock.
Is the tour suitable for children?
The tour is designed for adults 18 and over, mainly due to alcohol tastings and the nature of the stops, but older teenagers might enjoy it too.
What should I bring?
Comfortable clothing, sun protection, and a camera are recommended. The open-top jeep gets windy, so a hat or sunglasses might be helpful.
Can I cancel if my plans change?
Yes, the tour offers free cancellation up to 24 hours in advance, allowing flexibility if your schedule shifts.
More Tour Reviews in Madeira
- Madeira “Mystery Tour” – Half Day Private 4×4 Jeep
- Trail Thrill Buggy Adventure in the Laurisilva Forest
- West of Madeira Private Full-Day Tour with Pickup from Funchal
- Private Coastal Tour from Funchal to Câmara de Lobos
- Madeira Achadas Cruz, Porto Moniz, Seixal for Cruise Ship
- Private Yacht Charter in Madeira – 2 hours
Not for you? Here's more nearby things to do in Madeira we have reviewed
- Madeira “Mystery Tour” – Half Day Private 4×4 Jeep
- Trail Thrill Buggy Adventure in the Laurisilva Forest
- West of Madeira Private Full-Day Tour with Pickup from Funchal
- Private Coastal Tour from Funchal to Câmara de Lobos
- Madeira Achadas Cruz, Porto Moniz, Seixal for Cruise Ship
- Private Yacht Charter in Madeira – 2 hours
- Boat trip from Funchal to the Desert Islands
- Transfer from Achada do Teixeira to Pico do Arieiro
- HD Private Boat Tour from Funchal Swim, Paddle, Snorkel&Relax
- Madeira North Wine Tasting Tour
- Wet your hair in the amazing Moinhos/Nova Levada
- Whale & Dolphin Watching in Madeira
